MarketResearch.com in the News: July Highlights

This past month, MarketResearch.com’s publishing divisions were cited in a wide variety of publications including the New York Times, Slate Magazine, and numerous trade journals. Take a look at a selection of press highlights below. To access more information about a particular topic, click the link to the report page.

Topics: Food & Beverage Healthcare Pets Industry Insights Heavy Industry

Why Packaging Design Matters in Today's Market

While we know it’s important to not judge a book by its cover, this idea disappears when it comes to everyday shopping and buying decisions. With the average supermarket in the US carrying more than 40,000 items, brand owners face a daunting task in attracting attention to their products. In addition, the majority of buying decisions are made in stores. These factors make attractive and distinctive packaging a key component in the marketing of retail products.

Topics: Food & Beverage Retail Marketing Industry Insights The Freedonia Group

3 Top Trends in DIY Home Improvement

As the economy improves, do-it-yourself consumers will flock to Home Depot and Lowe’s to renovate their homes and get started on projects that have been put on hold since the collapse of the housing market.

TechNavio, a leading research and advisory company, expects the global DIY market to rise at a CAGR of 3 percent from 2016 to 2020.

Topics: House & Home Industry Insights

5 Benefits of Market Research Reports

How can you get the answers you need to solve business challenges more quickly? Syndicated market research reports are the go-to solution for many professionals. Market research reports not only save you hours of time, they also add credibility to the work you do, whether you are refining your business plan, preparing a presentation for an important client, or making recommendations to an executive.

To illustrate the benefits of market research reports, we talked to a variety of professionals who use these reports in their day-to-day work. Read on to learn how these individuals use market research reports to their advantage.

Topics: Market Research Strategy

Salt – Not Just for Food

While food is historically known as one of the major uses for salt, the advent of chlorine and synthetic soda ash manufacture in the late nineteenth century and the use of salt for road deicing in the mid-twentieth century changed the importance of the food processing market.

Chemical manufacturing now is by far the largest outlet for salt, accounting for three-fifths of 2015 global consumption. Road deicing is the second largest share of world salt demand, followed by the food processing and livestock segments. Among other applications, water treatment and pharmaceutical manufacturing account for significant shares of salt consumption. 

Topics: Energy & Resources Heavy Industry

Domestic Robots Now and in the Future

Has the robot invasion begun? According to Tractica, a market intelligence firm that focuses on human interaction with technology, the consumer robotics revolution is “well and truly underway.”

Learn about the growing demand for domestic robots and what hurdles the market faces in the next few years.

Topics: House & Home Consumer Electronics Industry Insights

3 Common Thinking Errors That Hurt Your Business Strategy

Corporate professionals and entrepreneurs aren’t immune to unconscious biases and cognitive distortions. After all, the same thinking patterns that drive our everyday behaviors also carry over into our work and influence our decision-making. 

As Andrew Campbell, co-author of Strategy at the Corporate Level, wrote in the Harvard Business Review, “The daunting reality is that enormously important decisions made by intelligent, responsible people with the best information and intentions are sometimes hopelessly flawed.”

Fortunately, there are systematic ways you can reduce the risk of mistakes. The first step is learning to recognize thinking errors in the first place. Here, we highlight three cognitive distortions that can damage your business strategy and explain how to circumvent them.

Topics: Market Research Strategy How To's

27 Top Trends in the House and Home Industry

MarketResearch.com has released a new e-book that highlights the top trends in the house and home industry. Drawing on insights from a number of premier market research firms, this e-book gives you expert forecasts on a wide variety of consumer goods from furniture to smart appliances to landscaping products.

This e-book will help you get up to speed quickly on innovative technologies that are transforming the industry and influential factors that are changing the demand for household products in key regions around the world.

Topics: House & Home Industry Insights

The Rising Demand for Public Transport in the US

When it comes to transportation in the US, most people drive themselves. The US Census Bureau's American Community Survey 5-year estimates for 2014 indicate that about a quarter of American workers get to work primarily by driving themselves. In 2014, there were 214 million licensed drivers in the US, and light vehicles traveled 2.7 trillion miles.

However, according to the Bureau of Economic Analysis, between 2000 and 2015 consumer spending on public transportation services outgrew spending on new motor vehicles, with the former increasing at a compound annual growth rate (CAGR) of 2.2 percent and the latter at a CAGR of 1.8 percent. In 2015, consumer spending on public transportation exceeded $100 billion in the US for the first time ever.

Topics: Transportation & Shipping Heavy Industry The Freedonia Group

Properly Equipped Police Forces Key to Security at National Conventions

The Democrats and the Republicans don’t agree on much, but there is one thing that their conventions have in common: huge requirements for security. The Republican Convention in Cleveland, with controversial candidate Donald Trump expected to secure the party’s nomination, could be especially contentious.

Topics: Public Sector Industry Insights The Freedonia Group