MarketResearch.com in the News: August Highlights

In August, MarketResearch.com's publishing divisions appeared in top publications including The Wall Street Journal, The New York Times, CNBC, and a variety of trade journals.

We've included a selection of press highlights below. Read on to learn more about what topics are trending in the media — from ancient grains and frozen foods to home organization products and wine packaging. To access more information about a particular subject, click the link to the report page.

Topics: Food & Beverage Industry Insights Heavy Industry

Why Surveys Don’t Work in Brick & Mortar Retail

Over the past few decades, restaurant and retail chains have struggled to easily collect voice of the customer (VOC) data — starting way back with the paper comment cards that customers would fill out, to the automated phone surveys in which customers talk to a boring robot asking questions over a 10-minute stretch.

The current trend over the past few years has been collecting customer feedback via digital long-form surveys, with a strong emphasis on mobile. Yes, this innovation has brought small increases in response rates for retail chains, but VOC response rates are still an issue the retail and restaurant industries must address.
Topics: Market Research Strategy Retail

Storm Damage Generates New Business for Roofing Industry

Hurricanes. Tornadoes. Hailstorms. To most Americans, these extreme weather events are a source of dread (and sometimes fascination). For those in the roofing industry, however, they mean something else: work.

Weather-related repairs play a significant role in the US residential roofing industry, often accounting for more than one-third of total reroofing demand in any given year. While many believe that the landfall of a hurricane or tropical storm is the weather event most likely to cause roof damage, a wide range of other weather conditions can necessitate roof replacement:
Topics: Manufacturing & Construction Industry Insights Heavy Industry The Freedonia Group

Updates to TSCA Will Bring New Regulatory Environment for Solvent Suppliers

On June 22nd, President Barack Obama signed into law the Frank R. Lautenberg Chemical Safety for the 21st Century Act, an update to the Toxic Substances Control Act (TSCA) that will make a number of changes affecting the solvent industry and other chemical suppliers. While these changes give the Environmental Protection Agency (EPA) greater control over the evaluation and regulation of chemicals, and could potentially have profound effects on the solvent industry for years to come, on the whole solvent suppliers are likely to fare well in the new regulatory environment.

Topics: Materials & Chemicals Heavy Industry The Freedonia Group

Smartphone: E-Commerce Kingmaker

Like it or loathe it, it seems like everyone has one. No, not “an opinion,” a smartphone.

How many people in the US have a smartphone? About 60% of the total population in 2015. No small feat, considering the devices really only gained consumer market traction when Apple introduced the first-generation iPhone in June 2007.

What’s driving smartphone adoption? It certainly isn’t the ability to share meaningful voice conversations with friends and family — you don’t need a smartphone for that. The real value lays in the ever-expanding range of capabilities smartphones possess and the services they can access.

Topics: E-commerce & IT Outsourcing Consumer Electronics Industry Insights The Freedonia Group

What Presidential Nomination Acceptance Speeches Say About Candidates

The media has covered voter perceptions of Hillary Clinton and Donald Trump’s presidential acceptance speeches to great length. Some have suggested that voters perceive the overall tone of the RNC, and specifically Trump’s acceptance speech, to be one of doom and gloom, and the tone of the DNC and Clinton’s speech to be one of hope and forward movement.

But is that true? To understand the nomination speeches, Beall Research analyzed them using a proprietary digital listening tool. We typically use this tool to reveal emotions, psychological processes, and cognitive processes for consumer brands, products, and services. We were curious what our tool would reveal about Trump and Clinton’s acceptance speeches.

Topics: Market Research Strategy Public Sector Media

The Truth About Wine Packaging: From Bottles to Boxes

Wine incites passion — in winemakers and sommeliers, in world-renowned wine writers, and in people who have the occasional glass with dinner or keep a bottle or two around the house. 

Whether it’s a celebrated vintage from a bygone era purchased at auction or an inexpensive selection grabbed from a display near the cash register for a quick weeknight dinner or Sunday picnic, wine needs to be protected from oxygen. It’s the packaging that does this, and while that packaging doesn’t stir the kind of emotion that the wine inside may, many people are very opinionated about how the wines they drink are packaged. 

Topics: Food & Beverage Manufacturing & Construction Industry Insights Heavy Industry The Freedonia Group

Innovation Stirs Up Change for US Household Cooking Appliances

It is said that sooner or later, all that is old is new again. When it comes to household cooking appliances, all that is old needs to be replaced again — eventually.

The need for replacement is the fundamental driver of demand for US household cooking appliances, which include gas cooking appliances, electric cooking appliances, and microwave ovens. Consumers often buy a new model upon moving into a new home, or when an old appliance becomes nonfunctional or outdated. Of course, purchase decisions are influenced by key trends.

Topics: House & Home Industry Insights The Freedonia Group

eSports Is a Booming Industry with Huge Growth Potential

As the current craze over Pokemon Go demonstrates, the age of electronic gaming has more than arrived. What many don’t know, however, is that the age of eSports has dawned as well. If you are saying to yourself, “What the heck is eSports?” you are not alone, but that does not mean eSports is not big business.

eSports (a.k.a. electronic sports or professional gaming) is a growing market where athletes compete via computers rather than on a field or in a stadium. So instead of watching football, baseball, or basketball, fans of these sports are watching StarCraft II, League of Legends, and Dota2.

Topics: Travel & Leisure Industry Insights

Protecting the Environment, One Shopping Cart at a Time

Environmental protection has an increasingly noticeable impact on consumer products. One major change has been both the makeup of available products in the marketplace and the composition of chemicals used, with producers gradually shifting to more environmentally friendly options. While this transformation is due in large part to regulations and environmental laws, consumer preference is undoubtedly shaping the industry from the front end.

Consumers prefer green products because they are seen as safer and cleaner than traditionally manufactured alternatives. From organic shampoos and lotions to bio-based cleaning products to natural paints and coatings, green products are becoming increasingly prevalent in the modern marketplace.

Topics: Materials & Chemicals Heavy Industry