There is no doubt the holiday season is a critical time for consumer spending, but retailers face unprecedented challenges in 2020 due to the impact of the coronavirus. To drive revenue and adapt to shifting consumer needs, retailers will be forced to rewrite their traditional playbooks in more ways than one.

Annual consumer spending on Valentine's Day totals 13.2 billion on average, according to the Retail Advertising and Marketing Association. Read our blog post and check out our infographic to learn about the consumer spending trends that help drive revenue on Valentine's Day, including gifting, candy consumption, and other industry statistics.

Christmas day in my family is still extremely fun because we have a number of children that are still young enough that their faith in Santa Claus hasn’t faltered. They write long wish lists to Santa, and they wake up early on Christmas morning hoping they have received all the toys they want most.

For parents all across the U.S., finding the top gifts with the best deals is crucial for keeping Christmas spending within their budgets. In 2014, 42 percent of shoppers planned on buying toys as gifts. In this blog, we will cover three major presents for children during the holiday season, including toys, electronics, and gift cards.

For consumers all across the U.S., the day after Thanksgiving marks the official start to the holiday season — and what better way to celebrate than buying presents? The term “Black Friday” was coined in the 1960s, and today it has become one of the busiest shopping days of the year. In the past few years, Friday is no longer the only shopping day promoted during Thanksgiving weekend. Now, consumers can get deals all weekend long on Small Business Saturday and Cyber Monday.

Thanksgiving Day includes many different traditions for families all over America. From cooking extravagant dinners to traveling to visit friends and famly, the options for celebrating the holiday are truly endless. But there is one common factor that affects families during Thanksgiving weekend each year: high spending.

Thanksgiving weekend is one of the most expensive of the year, and that’s not just because of the amount of turkey being purchased. Food, travel costs, and shopping on Black Friday are all contributors to high spending during the five-day span. In this blog post, we will look at some of the main factors that influence consumer spending patterns during Thanksgiving.

Chocolate candy is the most popular item given to trick-or-treaters. Last year, seasonal chocolate Halloween candy generated nearly $217 million in sales, up 12 percent from the previous year, according to consumer research firm Packaged Facts.

Chocolate candy sales have continued to rise, not just on Halloween, but throughout the entire year. In 2013, the U.S. market for chocolate candy was an estimated $21 billion, and it is expected to exceed $26 billion by 2018. A variety of factors are helping to drive sales of chocolate candy. Read on to learn more

Even with all the different traditions and customs, one thing remains consistent during the holiday season: consumers shop. For almost all retailers, the end of the year holiday shopping brings in the biggest profits all year long. Presents, decorations, food, and many more items are purchased in abundance to prep for days spent with families and gifts for loved ones.

This season has seen the introduction of many new marketing trends for Black Friday. The news has covered the rumors of many stores’ plans for products, hours, and deals. Because of the hype and increased competition surround this single shopping day, it’s important for retailers to create great marketing strategies for Black Friday weekend. It is a mark for the kickoff of holiday shopping, and for many companies, it’s the biggest sales day of the year. Researching what consumers are looking for can make or break a company’s Black Friday success.

With the busy lives of Americans today, as well as the movement towards Thanksgiving being a consumer-driven holiday, it isn’t surprising that the traditional golden-brown, 20-pound turkeys are not the most important aspect of Thanksgiving dinner anymore. Families are branching out and purchasing new alternatives to the beautiful bird.