More Than a Package of Facts

You can tell a lot by a company’s logo. 

Especially in hindsight.

When we acquired the market research publisher Packaged Facts 20 years ago the logo was a paperclip. 

Which was fitting, as was its name, since the company started out as a packager of facts, probably delivered in a stack of paper bound by a clip?

But the evolution of how market research is produced and the changing customer expectations is more dramatic than going from a paperclip to a paperless click.

Topics: Market Research Strategy Market Research Provider

Warning: Your Company Data May Be Misleading

It may be tempting to rely on your company’s own internal data for business intelligence purposes, rather than sourcing data and analysis from an external market research company.

Topics: Market Research Strategy

Weekly Wrap-Up: October 12, 2018

Catch up on all the latest articles from Packaged Facts, Simba Information, The Freedonia Group, MarketData, and more. 

This week, analysts looked at the coffee industry, finance, education reform, new tariff developments, pet trends, and the self-improvement market.

Topics: Industry Insights

The $10 Billion Self-Improvement Market Adjusts to a New Generation

To maintain long-term viability, the personal growth – aka self-improvement – industry’s future generation of gurus, speakers and experts will need to be more accountable to consumers. General motivational programs are less popular today. Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the “law of attraction” – have overpromised and underdelivered.

Topics: Industry Insights Media

6 Influential Pet Trends in the U.S. [Infographic]

It may come as no surprise that the Internet is the fastest growing channel for pet products. In fact, sales of pet products sold online will easily double between 2017 and 2022, according to a report by market research firm Packaged Facts.

The $86 billion pet industry is certainly transforming alongside the rise of e-commerce, but that’s not the only trend to watch in the coming years. 

Topics: Industry Insights Pets

Weekly Wrap-Up: October 4, 2018

Check out the latest industry articles from Packaged Facts, Simba Information, Kalorama Information, The Freedonia Group, and MarketsandMarkets.  Topics include the ongoing battle between online and brick-and-mortar retailers, textbook sales, next-generation sequencing in diagnostics, a slew of new tariffs, and more.

Topics: Industry Insights

8 Key Military Applications for Artificial Intelligence in 2018

Artificial Intelligence (AI) is becoming a critical part of modern warfare. Compared with conventional systems, military systems equipped with AI are capable of handling larger volumes of data more efficiently. Additionally, AI improves self-control, self-regulation, and self-actuation of combat systems due to its inherent computing and decision-making capabilities.

Topics: Public Sector Software & Enterprise Computing Industry Insights

The U.S. Roofing Industry Outlook for 2018 and Beyond

Boosted by an increase in single-family housing starts and the rising need for storm-resistant products, the demand for roofing in the U.S. is expected to grow at a compound annual growth rate (CAGR) of 4.9% to reach $19.9 billion in 2021, according to a new white paper by The Freedonia Group, a leading international business research company.

Topics: The Freedonia Group Industry Insights Manufacturing & Construction Materials & Chemicals

Optical Modulators Poised for Explosive Market Growth

Major tech companies have experienced rapid innovation over the past decade — and a unique technology known as an optical modulator will enable continued innovation in the future by supporting the capacity of mega data centers, which power a host of digital activities such as online commerce, streaming video, social networking, and cloud services.

Topics: Computer Hardware & Networking Industry Insights

Weekly Wrap-Up: September 21, 2018

Catch up on all the latest industry articles from The Freedonia Group, Packaged Facts, Freedonia Focus Reports, MarketData, and BioInformant.

Learn about new developments related to tariffs, the food industry, kitchen appliances, mass transit, and other timely topics.

Topics: Industry Insights