The Biggest Misconceptions About Market Research

Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.

In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.

Topics: Market Research Strategy

Weekly Wrap-Up: May 17, 2019

Take a moment to scan through the latest headlines from Packaged Facts and Simba Information. This week, analysts covered the "stealth health" movement, instructional materials adoption, the cost of market research, and much more.

Topics: Industry Insights

What You Should Know About the Cost of Market Research

It’s no secret that market research can be expensive, at times costing thousands (or even tens of thousands) of dollars. Making an investment might seem intimidating if you don’t know what you’re looking for. But business intelligence experts can tell you that most times, the higher cost of quality market research is worthwhile when weighed against the expense of the avoidable mistakes that it can help prevent.

Topics: Market Research Provider

Meet Copy Editor Deb Celinski from The Freedonia Group

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Topics: Market Research Provider The Freedonia Group

Weekly Wrap-Up: May 10, 2019

Be sure to catch up on this week's analysis from Packaged Facts and The Freedonia Group. Articles covered innovation in pressure sensitive tapes, gift card trends, and more.

Topics: Industry Insights

Forecasting the Future of Electric Cars

Note: The following is an excerpt from the white paper "Are EVs equipped enough to overthrow the dominance of vehicles based on ICE?" by BIS Research, a global market intelligence, research, and advisory company that focuses on emerging technology trends that are likely to disrupt the market. 

Topics: Transportation & Shipping Industry Insights

Virtual Weight Loss Market Grows to $1.4 Billion

The total weight loss market is now worth more than $72 billion, and a growing share of it takes place online and digitally. Technology and increased usage of the Internet and smartphones have changed the way Americans lose weight, and how they access weight loss programs. New companies like Noom have entered the market with apps in attempts to “disrupt” long-established players like Weight Watchers, NutriSystem, and Jenny Craig.

Topics: Food & Beverage Healthcare Industry Insights

Weekly Wrap-Up: May 3, 2019

April showers bring May market analysis! Take a moment and catch up on all the latest from Marketresearch.com's publishers, including an article from our CEO and Founder Robert Granader.

Topics: Industry Insights

"Market Research Doesn't Help" and Other Myths

In a recent letter to Amazon shareholders, Founder and CEO Jeff Bezos said consumer feedback didn’t lead to the development of Amazon’s popular Echo device.

“No customer was asking for Echo,” Bezos wrote. “This was definitely us wandering. Market research doesn’t help. If you had gone to a customer in 2013 and said ‘Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?’ I guarantee you they’d have looked at you strangely and said ‘No, thank you.’”

Topics: Market Research Strategy

10 Frequently Asked Market Research Questions

Selecting a market research company can be a challenging prospect, particularly if you’re not sure where to begin or what your specific needs might be. That’s why Marketresearch.com employs a highly qualified team of customer service representatives that can guide you through the process of choosing the business intelligence best suited to your goals. 

Topics: Market Research Provider