6 Tips for Understanding Your Customer and Your Business Competition

There are many different sources for new business opportunities, but according to Raffi Amit, a professor of management at the Wharton School, perhaps the most promising ideas come from fully understanding customer needs.

Topics: Market Research Strategy How To's

How to Identify a Market Opportunity Using Syndicated Research

Identifying “the next big thing” is no easy task, but companies must constantly seek out new market opportunities in order to sustain long-term growth in an increasingly competitive environment.

Finding ways to generate additional revenue is at the cornerstone of any successful organization, and it’s particularly important now, as disruptive innovation, shifting trade policies, and rapidly evolving technologies force companies to adapt quickly.

Topics: Market Research Strategy How To's

How This MIT Student Conducted Market Research for a Startup Idea

Is there a real market for my product or service? If so, how big is the need? Will customers actually buy what I plan to offer? Entrepreneurs face these critical questions every day.

Topics: Academic Market Research Strategy Market Research Provider How To's

How to Assess the Credibility of Market Research Companies

If you search for market research on Google, you are likely to pull up millions of results.

Unfortunately, not all market research companies are credible. If you rely on low-quality vendors, your own research and conclusions may be equally flawed. The adage “garbage in, garbage out” applies all too well.

Topics: Market Research Strategy How To's

How to Use Market Research to Validate Insights

Using research to support decision making may sound appealing in theory, but how do companies actually use market research in practice? What are the common approaches?

Topics: Market Research Strategy How To's

The Power of Market Research: One MBA Student’s Story

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

Topics: Academic Market Research Strategy

Why Market Research Is Important for Strategic Decision Making

In today’s rapidly shifting market landscape, the ability to make effective data-driven decisions is crucial for a variety of essential business operations across an organization.

Topics: Market Research Strategy

Conducting Market Research? Don’t Miss These 3 Critical Steps

In order to make informed, data-driven business decisions, you need quality market research.

Market research is essential for all types of businesses in different stages of growth.

Topics: Market Research Strategy How To's

Are Consumers Expressing Their True Feelings About Brands in Market Research Studies?

As market researchers, we ask consumers how they perceive brands and products, and we accept their responses as a reflection of how they think and feel. But, how do we know that consumers are expressing their honest feelings about a brand? And, is there a way to test whether consumers’ expressed attitudes represent their true thoughts and feelings? 

Topics: Market Research Strategy

8 Leading Experts Share Their Top Market Research Tips for 2018

Ongoing market research is vital to your company's long-term success, whether you are looking to drive profitable growth, enter a new market, or sustain your competitive advantage over time.

Topics: Market Research Strategy How To's