The Challenge of Interpreting Seasonal Economic Data After COVID

Business and economic activity fluctuates during the course of the year. Some of this fluctuation is idiosyncratic, but much is tied to the time of year and the change of seasons.

Topics: Market Research Strategy How To's

Why Is Primary Research Important for Understanding a Market?

Broadly speaking, market research can be categorized into primary and secondary research.

Topics: Market Research Strategy How To's

The Critical Role of Market Research in 2021: Experts Weigh In

The COVID-19 crisis has shaken up the global economy and left many industries reeling. In this volatile business environment, what role will market research play across different sectors?

Topics: Market Research Strategy Industry Insights

3 Smart Ways to Capitalize on Your Year-End Budget

Many organizations have cautiously held their breath during these uncertain times and postponed major purchase decisions. For conglomerates with many different lines of business, choosing which way to leap or where to invest can be especially challenging given the chaos of 2020.

Topics: Market Research Strategy

5 Clear Signs It’s Time to Consider a Knowledge Center Solution

Is there a better way to obtain market research? This is a key question many companies contemplate at some point. Market research can be a costly and time-consuming endeavor, and rethinking your current approach can pave the way for improved outcomes.

Topics: Market Research Strategy Market Research Subscription Market Research Provider Knowledge Centers

How Custom Market Research Can Help You Make Strategic Decisions

Many companies rely on syndicated market research reports to gain important insights into a variety of industries, but sometimes a more tailored approach — known as custom market research — is needed for strategic decision-making.

Topics: Market Research Strategy Custom Market Research How To's

How to Manage Business Uncertainty During the COVID-19 Pandemic and Recovery

Executives and business leaders around the globe are searching for answers during a time of great uncertainty.

Topics: Market Research Strategy How To's

Macroeconomic Forecasting During the COVID-19 Pandemic

Since March, forecasters have become more and more downbeat about economic prospects for 2020, and many estimates of real GDP growth have been revised downward, including the OECD’s Economic Outlook released in June.

Topics: Market Research Strategy How To's The Freedonia Group

With Industry Research, You Get What You Pay For

Free is great. Who doesn’t like free?

Economists, that’s who. They don’t believe in it. Nothing is really free. There’s always at least an opportunity cost. There’s always a catch with free.

Yet, a lot of Freedonia’s industry analysts rely on free, public data provided by the government in order to do our work. Same goes for our competitors, as well as many of our customers.

Topics: Market Research Strategy How To's

Top 15 Articles Published on MarketResearch.com in 2019

In 2019, the MarketResearch.com blog published data from a variety of leading market research publishers. Our-most read articles covered topics spanning across pet technology innovations, weight loss industry trends, insights on educational publishing, the market for virtual reality in healthcare, and more.

Topics: Market Research Strategy Industry Insights