Have we turned a corner? Will high inflation continue for years on end?
Sarah Schmidt on March 15, 2022
From supply chain bottlenecks to inflationary pressures, businesses across industries continue to grapple with a world defined by relentless change. In this unstable market landscape, business-as-usual approaches are nowhere near sufficient for survival or long-term success.
What market research trends should you expect to see in 2022? What impact has the COVID-19 pandemic had on market research and how it is conducted?
Sarah Schmidt on October 12, 2021
Many organizations have cautiously held their breath during these uncertain times. For conglomerates with many different lines of business, choosing which way to leap or where to invest can be challenging.
Joel Rubinson and Michael Lieberman on September 23, 2021
Your Movable Middles is the most important segment of category buyers for your brand you might not have heard of yet.
Michael Lieberman on August 10, 2021
Artificial intelligence algorithms are designed to make decisions, often using real-time data. They are unlike passive machines that are capable only of mechanical or predetermined responses.
Sarah Schmidt on June 29, 2021
The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how do you know where to place your bets in such an uncertain environment?
Teresa Hayes on June 22, 2021
The COVID-19 pandemic has created difficult challenges we’ve all had to face, and over the past year most people’s daily lives have undergone drastic changes. The questions that have been on everyone’s mind are “When will things get back to normal?” and "What can we expect going forward?"
Thomas Bowne on April 13, 2021
Business and economic activity fluctuates during the course of the year. Some of this fluctuation is idiosyncratic, but much is tied to the time of year and the change of seasons.
Broadly speaking, market research can be categorized into primary and secondary research.