How to Identify Bad Data When Conducting Market Research

Market research is a critical tool for businesses to gain insights into the competitive landscape and make informed strategic decisions. However, the quality of data collected is crucial for overall success. Bad data can lead to erroneous conclusions, wasted resources, and potentially disastrous business outcomes.  

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The Secret to a Successful Business Pivot: Market Research

Even if you have a successful company, there’s no guarantee your business model will remain viable for long. So what happens when the market changes, and your business needs to adapt to stay relevant? This is where the concept of pivoting comes in.

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Top 15 Articles Published on MarketResearch.com in 2022

In 2022, the MarketResearch.com blog published data from a variety of leading market research publishers.

Topics: Market Research Strategy Industry Insights

How to Conduct an Effective Voice of Market Study

Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the competition, many companies choose to conduct a voice of market (VOM) study, often outsourcing this work to a specialized firm that can produce highly targeted and impartial results.

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How to Better Understand Your Market and Improve Your Business Using Market Research

You don’t know what you don’t know. One of the reasons a business seeks out market research is to help stakeholders identify those unknowns — about the markets in which the company participates, about how its competitors operate, and about its own position in the industry — in order to make strategic adjustments that will grow the business.

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Top 10 Reasons Why You Need Market Research

Market research serves a critical function for achieving growth and reducing business risk.

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Primary Data vs. Secondary Data: Market Research Methods

The sources of data that we use to make key decisions are more important than ever. 

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Key Facts About the Market Research Industry

The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins and impact research expenditures in the future. What should companies in this industry expect in the years to come?

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The Decisiveness of Statistical Inference

Statistical inference definition: the theory, methods, and practice of forming judgments about the parameters of a population and the reliability of statistical relationships, typically on the basis of random sampling.

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Is High Inflation Here to Stay? Industry Analysts Weigh In

Have we turned a corner? Will high inflation continue for years on end?

Topics: Market Research Strategy Industry Insights