More Than a Package of Facts

You can tell a lot by a company’s logo. 

Especially in hindsight.

When we acquired the market research publisher Packaged Facts 20 years ago the logo was a paperclip. 

Which was fitting, as was its name, since the company started out as a packager of facts, probably delivered in a stack of paper bound by a clip?

But the evolution of how market research is produced and the changing customer expectations is more dramatic than going from a paperclip to a paperless click.

Topics: Market Research Strategy Market Research Provider

Warning: Your Company Data May Be Misleading

It may be tempting to rely on your company’s own internal data for business intelligence purposes, rather than sourcing data and analysis from an external market research company.

Topics: Market Research Strategy

5 Keys to Conducting a Market Opportunity Analysis

You and your team may be considering a variety of new business ideas and market opportunities, but not all of them are worth pursuing. It's important to narrow down your options and make sure you focus on the ones that have the highest potential for success. 

Topics: Market Research Strategy How To's

MarketResearch.com’s Shifting Role: From Aggregator to Arbiter

Twenty years after the launch of MarketResearch.com, questions about the changing concept of content, the new face of the customers and the overall business landscape, abound.

Topics: Market Research Provider Market Research Strategy

6 Tips for Understanding Your Customer and Your Business Competition

There are many different sources for new business opportunities, but according to Raffi Amit, a professor of management at the Wharton School, perhaps the most promising ideas come from fully understanding customer needs.

Topics: Market Research Strategy How To's

How to Identify a Market Opportunity Using Syndicated Research

Identifying “the next big thing” is no easy task, but companies must constantly seek out new market opportunities in order to sustain long-term growth in an increasingly competitive environment.

Finding ways to generate additional revenue is at the cornerstone of any successful organization, and it’s particularly important now, as disruptive innovation, shifting trade policies, and rapidly evolving technologies force companies to adapt quickly.

Topics: Market Research Strategy How To's

How This MIT Student Conducted Market Research for a Startup Idea

Is there a real market for my product or service? If so, how big is the need? Will customers actually buy what I plan to offer? Entrepreneurs face these critical questions every day.

Topics: Market Research Provider Academic How To's Market Research Strategy

How to Assess the Credibility of Market Research Companies

If you search for market research on Google, you are likely to pull up millions of results.

Unfortunately, not all market research companies are credible. If you rely on low-quality vendors, your own research and conclusions may be equally flawed. The adage “garbage in, garbage out” applies all too well.

Topics: Market Research Strategy How To's

How to Use Market Research to Validate Insights

Using research to support decision making may sound appealing in theory, but how do companies actually use market research in practice? What are the common approaches?

Topics: Market Research Strategy How To's

The Power of Market Research: One MBA Student’s Story

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

Topics: Academic Market Research Strategy