Was Your Corporate Library Cut? Here’s How We Can Help

Many companies have strong corporate libraries, and MarketResearch.com continues to support the information professionals that run these valuable services. However, not all firms have the luxury of a corporate library, and others have thinned out their staff in these departments to reduce overhead expenses in challenging business environments.

Topics: Market Research Strategy

The Biggest Misconceptions About Market Research

Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.

In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.

Topics: Market Research Strategy

"Market Research Doesn't Help" and Other Myths

In a recent letter to Amazon shareholders, Founder and CEO Jeff Bezos said consumer feedback didn’t lead to the development of Amazon’s popular Echo device.

“No customer was asking for Echo,” Bezos wrote. “This was definitely us wandering. Market research doesn’t help. If you had gone to a customer in 2013 and said ‘Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?’ I guarantee you they’d have looked at you strangely and said ‘No, thank you.’”

Topics: Market Research Strategy

Why Is Market Research Important for Companies Today?

Market research can be a significant investment, but it’s one that many successful companies choose to make again and again.

Why is market research important, and how does it help companies make better business decisions?

Topics: Market Research Strategy

What Is a Market Analysis?

When it comes time to make an important business decision or implement a strategic plan, companies often turn to a toolbox of resources to help determine the best possible course of action. One of the most important tools in this box is the market analysis – an assessment that incorporates both quantitative and qualitative data in order to paint a clear picture of the tangible and intangible factors at play in an industry.

Topics: Market Research Strategy How To's

3 Tips for Using Industry Research to Your Advantage

One of the many challenges of running a successful business is that markets change. It’s natural: Tastes shift, technology advances, and the consumers you target today may look and behave differently from those in the market tomorrow.

Topics: Market Research Strategy How To's

Meet the Analyst: Ken Long, Industry Study Manager

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Topics: Market Research Strategy Market Research Provider The Freedonia Group

Imports and Exports: The Benefits of Utilizing Trade Data

Note: The following is an excerpt from the white paper "Trade Analysis: Using Trade Data in Strategic Decision Making" published by Freedonia Custom Research. To read the entire white paper, download it here for free

Topics: Market Research Strategy How To's

Sourcing Demographic Data to Analyze Your Target Market

From financial services firms to car manufacturers, all types of companies can benefit from understanding their customers on a deeper level.

Topics: Market Research Strategy Demographics

25 Useful Market Research Resources to Check Out

Conducting market research requires the right tools, resources, and strategies. Whether you are looking for information on how to do market research online, or you are searching for the right market research sources for your next project, you’ve come to the right place.

Topics: Market Research Strategy How To's