A CEO's Perspective on Harnessing AI for Market Research Excellence

MarketResearch.com Founder and CEO, Robert Granader, successfully steered his company through a variety of industry transformations. Decades ago, he transitioned the business from a spiral-bound catalog selling printed reports to a global e-commerce website specializing in digital downloads.

Topics: Market Research Strategy How To's

How the US Avoided a Recession in 2023, and What to Expect in 2024

At the start of 2023, many financial observers (including the MarketResearch.com economics department) expected the US economy to suffer a recession during the year, most likely during the first half of the year. The Federal Reserve was fighting inflation with a campaign to raise short-term interest rates. Those higher rates were expected to cool business and residential investment spending and eventually lead to decline in overall economic activity.

Topics: Market Research Strategy Industry Insights

How to Use Market Research for Onboarding and Training Employees

Is your organization facing challenges onboarding new staff due to persistent turnover?

If so, you are not alone. According to a Gallup survey, only 12% of employees strongly agree that their organization does a great job of training new employees.

Topics: Market Research Strategy How To's

The Strategic Value of Regression Analysis in Marketing Research

Regression analysis is an important component of data-driven decision-making. This statistical technique is widely used in various fields, including economics, finance, marketing, healthcare, and social sciences, to understand the relationships between variables and make informed predictions.

Topics: Market Research Strategy How To's

Why Scanner Data Often Falls Short and What to Use Instead

Many companies commit substantial financial resources to obtain detailed information on product sales through scanner data. However, scanner data does not always live up to its promised potential. Deeper, more actionable insights are often required to create strategies for innovation and growth.

Topics: Market Research Strategy Food & Beverage Market Research Provider Pets Packaged Facts How To's

Why I Fear the Wrath of the Statistical Gods

In the modern age of information and data-driven decision-making, there exists a unique phenomenon: the fear of the statistical gods. Just as ancient civilizations believed in divine beings who governed various aspects of life, those who navigate the realms of data and statistics often develop an irrational yet deeply ingrained fear of displeasing these unseen deities.

Topics: Market Research Strategy

How Do You Know If Secondary Data Is Reliable?

In today's business world, using secondary data to make important decisions is fundamental to how companies operate.

Topics: Market Research Strategy How To's

The Strategic Value of a SWOT Analysis

A SWOT analysis provides a straightforward analytical framework that allows you to evaluate a business from all angles. A SWOT analysis looks at a company’s internal strengths and weaknesses as well as external opportunities and threats.

Topics: Market Research Strategy Marketing How To's

7 Popular Sources for Company Information and Research

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

  • Understanding a company’s financial health and key business segments
  • Identifying and qualifying potential customers, affiliates, and suppliers
  • Searching for investment and acquisition targets
  • Capitalizing on a competitor’s weaknesses
  • Increasing sales by understanding a clients’ businesses better
  • Tracking corporate news such as restructuring, business expansion, and contract wins
  • Accessing key employees to initiate business deals
Topics: Market Research Strategy Market Research Provider How To's

A Quick Guide to Market Intelligence

Market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace,” according to Quirk’s Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights.

Topics: Market Research Strategy Market Research Provider How To's