3 Smart Ways to Capitalize on Your Year-End Budget

Many organizations have cautiously held their breath during these uncertain times and postponed major purchase decisions. For conglomerates with many different lines of business, choosing which way to leap or where to invest can be especially challenging given the chaos of 2020.

Topics: Market Research Strategy

5 Clear Signs It’s Time to Consider a Knowledge Center Solution

Is there a better way to obtain market research? This is a key question many companies contemplate at some point. Market research can be a costly and time-consuming endeavor, and rethinking your current approach can pave the way for improved outcomes.

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How Custom Market Research Can Help You Make Strategic Decisions

Many companies rely on syndicated market research reports to gain important insights into a variety of industries, but sometimes a more tailored approach — known as custom market research — is needed for strategic decision-making.

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How to Manage Business Uncertainty During the COVID-19 Pandemic and Recovery

Executives and business leaders around the globe are searching for answers during a time of great uncertainty.

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Macroeconomic Forecasting During the COVID-19 Pandemic

Since March, forecasters have become more and more downbeat about economic prospects for 2020, and many estimates of real GDP growth have been revised downward, including the OECD’s Economic Outlook released in June.

Topics: Market Research Strategy How To's The Freedonia Group

With Industry Research, You Get What You Pay For

Free is great. Who doesn’t like free?

Economists, that’s who. They don’t believe in it. Nothing is really free. There’s always at least an opportunity cost. There’s always a catch with free.

Yet, a lot of Freedonia’s industry analysts rely on free, public data provided by the government in order to do our work. Same goes for our competitors, as well as many of our customers.

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Top 15 Articles Published on MarketResearch.com in 2019

In 2019, the MarketResearch.com blog published data from a variety of leading market research publishers. Our-most read articles covered topics spanning across pet technology innovations, weight loss industry trends, insights on educational publishing, the market for virtual reality in healthcare, and more.

Topics: Market Research Strategy Industry Insights

6 Growing Industries to Watch in 2020

As one decade draws to a close, predicting what’s to come in the next can be challenging. While the US-China trade war continues to sow uncertainty in global markets, there are signs an end may be in sight. Though earlier this year brought warnings of a recession, economists now say the US is likely to avoid one.

Topics: Market Research Strategy Industry Insights

What Is Industry Value Chain Analysis?

Generally speaking, value chain analysis typically includes two types of ventures:

  • Firm value chain analysis (often referred to as Porter Value Chain Analysis) examines internal company practices and their optimization relative to creating value for customers.
  • Industry value chain analysis involves examining the various stages of a product’s production, from raw material procurement all the way through the final purchase by end-users.
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Meet Kyle Peters, Vehicles & Equipment Manager at The Freedonia Group

Kyle Peters is an Industry Studies Manager with The Freedonia Group, a division of MarketResearch.com, where he leads a team of analysts focused on the vehicles and equipment and chemicals sectors. Throughout his 7+ years at Freedonia, Kyle has authored over 40 studies, and his research has been cited in numerous trade journals, as well as in publications like The Wall Street Journal and Bloomberg Businessweek. Kyle was also featured as a panel speaker at the 2016 Ceramics Expo, moderating a discussion about next generation refractories.

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