How to Use Market Research to Validate Insights

Using research to support decision making may sound appealing in theory, but how do companies actually use market research in practice? What are the common approaches?

Topics: Market Research Strategy How To's

The Power of Market Research: One MBA Student’s Story

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

Topics: Academic Market Research Strategy

Why Market Research Is Important for Strategic Decision Making

In today’s rapidly shifting market landscape, the ability to make effective data-driven decisions is crucial for a variety of essential business operations across an organization.

Topics: Market Research Strategy

Conducting Market Research? Don’t Miss These 3 Critical Steps

In order to make informed, data-driven business decisions, you need quality market research.

Market research is essential for all types of businesses in different stages of growth.

Topics: Market Research Strategy How To's

Are Consumers Expressing Their True Feelings About Brands in Market Research Studies?

As market researchers, we ask consumers how they perceive brands and products, and we accept their responses as a reflection of how they think and feel. But, how do we know that consumers are expressing their honest feelings about a brand? And, is there a way to test whether consumers’ expressed attitudes represent their true thoughts and feelings? 

Topics: Market Research Strategy

8 Leading Experts Share Their Top Market Research Tips for 2018

Ongoing market research is vital to your company's long-term success, whether you are looking to drive profitable growth, enter a new market, or sustain your competitive advantage over time.

Topics: Market Research Strategy How To's

Elucidating the Truth in Market Research Through Emotion Analysis

The longer we do market research, the more convinced we are that respondents in our studies are telling us what they think sounds good and explains their behavior. But respondents may not have the ability to explain how and why they make decisions. As market-research practitioners, we’re convinced that our industry is too focused on analyzing what people say rather than identifying the affective or emotional responses that may really drive their behavior.

Topics: Market Research Strategy

Managing Brands in a Volatile Market: The Role of Market Research

In a recent survey of nearly 100 pharmaceutical and life science market research executives conducted by my company InCrowd, 80% identified their respective brand as being in a volatile market, characterized by disruption and uncertainty.

Topics: Market Research Strategy Pharmaceuticals Healthcare How To's

Fake News in a Real World: What It Means for Market Research

There is a famous New Yorker cartoon with one dog sitting in front of a desk-top computer telling another dog: “On the internet, nobody knows you’re a dog.”

It appeared in 1993.

And now 24 years later the problem of internet identity has moved from a punch line to the front lines of business, news, politics and commerce.

Topics: Market Research Strategy

Forecasting Methods to Use During Periods of Volatility & Disruption

The last decade has been filled with unexpected events, from the global financial crisis to Brexit to the election of President Donald Trump. The reputations of polling companies have taken a public beating, and data gathered from surveys, interviews, and focus groups may fall under increased scrutiny as a result.

Given the current climate of volatility, how can consumer insight professionals, research analysts, and marketers choose the right forecasting methods and make meaningful predictions with confidence?

Topics: Market Research Strategy How To's