Sarah Schmidt on April 20, 2023
Market research is a critical tool for businesses to gain insights into the competitive landscape and make informed strategic decisions. However, the quality of data collected is crucial for overall success. Bad data can lead to erroneous conclusions, wasted resources, and potentially disastrous business outcomes.
Sarah Schmidt on March 29, 2023
Even if you have a successful company, there’s no guarantee your business model will remain viable for long. So what happens when the market changes, and your business needs to adapt to stay relevant? This is where the concept of pivoting comes in.
Sarah Schmidt on January 3, 2023
In 2022, the MarketResearch.com blog published data from a variety of leading market research publishers.
Kristen Pieffer on December 19, 2022
Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the competition, many companies choose to conduct a voice of market (VOM) study, often outsourcing this work to a specialized firm that can produce highly targeted and impartial results.
Ann Steiner on December 8, 2022
You don’t know what you don’t know. One of the reasons a business seeks out market research is to help stakeholders identify those unknowns — about the markets in which the company participates, about how its competitors operate, and about its own position in the industry — in order to make strategic adjustments that will grow the business.
Sarah Schmidt on November 1, 2022
Market research serves a critical function for achieving growth and reducing business risk.
Lee Steinbock on October 25, 2022
The sources of data that we use to make key decisions are more important than ever.
Sarah Schmidt on October 10, 2022
The market research industry has grown over the last five years, but global economic conditions could challenge corporate profit margins and impact research expenditures in the future. What should companies in this industry expect in the years to come?
Michael Lieberman on July 26, 2022
Statistical inference definition: the theory, methods, and practice of forming judgments about the parameters of a population and the reliability of statistical relationships, typically on the basis of random sampling.
Sarah Schmidt on March 15, 2022
Have we turned a corner? Will high inflation continue for years on end?
