Top 10 Reasons Why You Need Market Research

Market research serves a critical function for achieving growth and reducing business risk.

Topics: Market Research Strategy How To's

The Decisiveness of Statistical Inference

Statistical inference definition: the theory, methods, and practice of forming judgments about the parameters of a population and the reliability of statistical relationships, typically on the basis of random sampling.

Topics: Market Research Strategy How To's

The Effect of Inflation on Consumers and What It Means for Brands

The COVID-19 pandemic greatly influenced consumer behavior for the last two years, but in 2022, the central concern will increasingly be the cost of living, according to research cited in a recent podcast by Mintel titled “The Impact of Inflation on the Cost of Living and Consumer Behavior.”

Topics: Cosmetics & Personal Care Travel & Leisure Food & Beverage Retail E-commerce & IT Outsourcing How To's Industry Insights

7 Ways to Identify New Market Opportunities in a Changing World

From supply chain bottlenecks to inflationary pressures, businesses across industries continue to grapple with a world defined by relentless change. In this unstable market landscape, business-as-usual approaches are nowhere near sufficient for survival or long-term success.

Topics: Market Research Strategy How To's

Artificial Intelligence Needs Human Eyes: How Marketing Researchers Can Help Fill the Gap

Artificial intelligence algorithms are designed to make decisions, often using real-time data. They are unlike passive machines that are capable only of mechanical or predetermined responses.

Topics: Market Research Strategy How To's

How to Make Better Business Decisions in a Post-COVID World

The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how do you know where to place your bets in such an uncertain environment?

Topics: Market Research Strategy How To's

Forecasting During a Pandemic and Predicting Market Changes

The COVID-19 pandemic has created difficult challenges we’ve all had to face, and over the past year most people’s daily lives have undergone drastic changes. The questions that have been on everyone’s mind are “When will things get back to normal?” and "What can we expect going forward?"

Topics: Market Research Strategy How To's Industry Insights

The Challenge of Interpreting Seasonal Economic Data After COVID

Business and economic activity fluctuates during the course of the year. Some of this fluctuation is idiosyncratic, but much is tied to the time of year and the change of seasons.

Topics: Market Research Strategy How To's

Why Is Primary Research Important for Understanding a Market?

Broadly speaking, market research can be categorized into primary and secondary research.

Topics: Market Research Strategy How To's

How Custom Market Research Can Help You Make Strategic Decisions

Many companies rely on syndicated market research reports to gain important insights into a variety of industries, but sometimes a more tailored approach — known as custom market research — is needed for strategic decision-making.

Topics: Market Research Strategy Custom Market Research How To's