Market research serves a critical function for achieving growth and reducing business risk.
Statistical inference definition: the theory, methods, and practice of forming judgments about the parameters of a population and the reliability of statistical relationships, typically on the basis of random sampling.
The COVID-19 pandemic greatly influenced consumer behavior for the last two years, but in 2022, the central concern will increasingly be the cost of living, according to research cited in a recent podcast by Mintel titled “The Impact of Inflation on the Cost of Living and Consumer Behavior.”
From supply chain bottlenecks to inflationary pressures, businesses across industries continue to grapple with a world defined by relentless change. In this unstable market landscape, business-as-usual approaches are nowhere near sufficient for survival or long-term success.
Michael Lieberman on August 10, 2021
Artificial intelligence algorithms are designed to make decisions, often using real-time data. They are unlike passive machines that are capable only of mechanical or predetermined responses.
Sarah Schmidt on June 29, 2021
The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how do you know where to place your bets in such an uncertain environment?
Teresa Hayes on June 22, 2021
The COVID-19 pandemic has created difficult challenges we’ve all had to face, and over the past year most people’s daily lives have undergone drastic changes. The questions that have been on everyone’s mind are “When will things get back to normal?” and "What can we expect going forward?"
Thomas Bowne on April 13, 2021
Business and economic activity fluctuates during the course of the year. Some of this fluctuation is idiosyncratic, but much is tied to the time of year and the change of seasons.
Broadly speaking, market research can be categorized into primary and secondary research.
Sarah Schmidt on September 28, 2020
Many companies rely on syndicated market research reports to gain important insights into a variety of industries, but sometimes a more tailored approach — known as custom market research — is needed for strategic decision-making.