Sarah Schmidt

Sarah Schmidt

Recent Posts by Sarah Schmidt:

Weekly Wrap-Up: July 20, 2018

This week, our industry analysts tackled a number of article topics related to Gen Z, DNA sequencing, the impact of tariffs, the growing trend of e-bikes, consumer electronics repair, and more.

We've compiled a list of recent articles below so you can easily scan through headlines and access different market research blogs in one place.

Topics: Industry Insights

How This MIT Student Conducted Market Research for a Startup Idea

Is there a real market for my product or service? If so, how big is the need? Will customers actually buy what I plan to offer? Entrepreneurs face these critical questions every day.

Topics: Academic Market Research Strategy Market Research Provider How To's

Weekly Wrap-Up: July 13, 2018

This week’s topics range from cold brew coffee, salty snacks, and bottled water, to educational publishing, solar roofing, and 3D printing materials.

In addition to these industry articles, also released a new white paper titled Finding Business Opportunities: The Importance of Market Research.

Topics: Industry Insights

Weekly Wrap-Up: July 6, 2018

Check out the latest industry articles from Packaged Facts, Simba Information, The Freedonia Group, and The Business Research Company. 

Plus, be sure to download a new white paper titled Impact Report: US Tariffs & Global Retaliations for quick summaries of how tariffs could impact 20 key US industries.

Topics: Industry Insights

How to Assess the Credibility of Market Research Companies

If you search for market research on Google, you are likely to pull up millions of results.

Unfortunately, not all market research companies are credible. If you rely on low-quality vendors, your own research and conclusions may be equally flawed. The adage “garbage in, garbage out” applies all too well.

Topics: Market Research Strategy How To's

Weekly Wrap-Up: June 29, 2018

This week, Packaged Facts weighs in on the great egg debate. Simba Information explores shifting demographics and the rise of English-Language learners in the U.S., while The Freedonia Group takes a closer look at the dark side of IoT and smart home security.

Check out the links below to learn more and access the full articles on each topic.

Topics: Industry Insights

Q&A with Market Research Firm Netscribes, Inc.

As your one-stop source for syndicated research, aggregates reports from hundreds of market research firms. From time to time, we feature specific publishers on our blog to highlight their unique expertise.

Today, we’re interviewing Netscribes, Inc., a global market intelligence provider that helps businesses achieve strategic objectives through a range of research services. Learn more about the company in the post below.

Topics: Market Research Provider Academic Scholarship Winner Announced Academic is dedicated to helping the next generation of market researchers. In 2017, Academic offered a scholarship to a student who displayed a strong interest in the field of market research. We congratulate the accomplished student who won the award: Abbey Froehlich, a senior majoring in marketing at Miami University in Oxford, Ohio.

Topics: Academic Market Research Provider

Weekly Wrap-Up: June 22, 2018

We've compiled a list of the latest industry articles from Packaged Facts, Kalorama Information, Simba Information, The Freedonia Group, and BIS Research. Get new insights into a range of dynamic markets, from K-12 education to fiber cement.

Topics: Industry Insights

How to Use Market Research to Validate Insights

Using research to support decision making may sound appealing in theory, but how do companies actually use market research in practice? What are the common approaches?

Topics: Market Research Strategy How To's