Sarah Schmidt

Sarah Schmidt

Recent Posts by Sarah Schmidt:

The Biggest Misconceptions About Market Research

Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.

In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.

Topics: Market Research Strategy

Meet Copy Editor Deb Celinski from The Freedonia Group

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Topics: Market Research Provider The Freedonia Group

Why Is Market Research Important for Companies Today?

Market research can be a significant investment, but it’s one that many successful companies choose to make again and again.

Why is market research important, and how does it help companies make better business decisions?

Topics: Market Research Strategy

3 Important Trends to Watch in the Education Industry

From elementary and secondary schools to colleges and universities, the education industry encompasses a broad range of subsectors that are constantly evolving. 

Topics: Education Industry Insights

MarketResearch.com in the News - February and March 2019

MarketResearch.com's in-house publishing divisions were recently cited in The Wall Street Journal, Forbes, NBC News, The New York Times, and dozens of other media outlets and trade publications.

See our list below for select media highlights from the past two months featuring our publishers Packaged Facts, The Freedonia Group, and Simba Information.

Topics: Industry Insights

How Profound Works in a University Setting

Profound is a premier business intelligence solution with more than one million market research reports from hundreds of global publishers. The platform allows users to stretch their research budgets by purchasing individual sections — such as chapters, tables, and charts — rather than having to buy full reports. 

Profound is used by many well-known consulting firms and banks, but it’s also a tool that’s helpful for students who need access to market research. 

Topics: Academic Profound Market Research Provider

Meet Kent Furst, Industry Study Manager

Kent Furst has written 50 industry studies on a wide variety of topics during the last 14 years at The Freedonia Group. He currently manages a group of analysts who focus on the chemicals industry. He holds a B.S. in Polymer Science and Engineering from Case Western Reserve University.

Kent has been quoted in The New York Times and The Wall Street Journal, in addition to a number of trade journals. He has been a regular speaker at the International Silicones Conference over the last seven years, and he’s also spoken at the Plastic Caps & Closures conference.

Topics: Market Research Provider The Freedonia Group

Meet Industry Analyst Carolyn Zulandt

Carolyn Zulandt is a Content Development Specialist at The Freedonia Group, where she has worked since 2012. She holds a B.A. in Anthropology and History from Wake Forest University and an M.A. in History from Cleveland State University.

Topics: Market Research Provider The Freedonia Group

Meet the Analyst: Ken Long, Industry Study Manager

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Topics: Market Research Strategy Market Research Provider The Freedonia Group

5 Hot Pet Innovations for 2019

Pet tech products reached $565 million in sales in 2018, according to new research from an upcoming report U.S. Pet Market Outlook 2019–2020 by Packaged Facts.

In the coming year, demand is expected to grow for smart pet technologies with innovative features that offer added safety and convenience.

Topics: Pets Industry Insights