Sarah Schmidt

Sarah Schmidt

Recent Posts by Sarah Schmidt:

How Profound Works in a University Setting

Profound is a premier business intelligence solution with more than one million market research reports from hundreds of global publishers. The platform allows users to stretch their research budgets by purchasing individual sections — such as chapters, tables, and charts — rather than having to buy full reports. 

Profound is used by many well-known consulting firms and banks, but it’s also a tool that’s helpful for students who need access to market research. 

Topics: Academic Profound Market Research Provider

Meet Kent Furst, Industry Study Manager

Kent Furst has written 50 industry studies on a wide variety of topics during the last 14 years at The Freedonia Group. He currently manages a group of analysts who focus on the chemicals industry. He holds a B.S. in Polymer Science and Engineering from Case Western Reserve University.

Kent has been quoted in The New York Times and The Wall Street Journal, in addition to a number of trade journals. He has been a regular speaker at the International Silicones Conference over the last seven years, and he’s also spoken at the Plastic Caps & Closures conference.

Topics: Market Research Provider The Freedonia Group

Meet Industry Analyst Carolyn Zulandt

Carolyn Zulandt is a Content Development Specialist at The Freedonia Group, where she has worked since 2012. She holds a B.A. in Anthropology and History from Wake Forest University and an M.A. in History from Cleveland State University.

Topics: Market Research Provider The Freedonia Group

Meet the Analyst: Ken Long, Industry Study Manager

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Topics: Market Research Strategy Market Research Provider The Freedonia Group

5 Hot Pet Innovations for 2019

Pet tech products reached $565 million in sales in 2018, according to new research from an upcoming report U.S. Pet Market Outlook 2019–2020 by Packaged Facts.

In the coming year, demand is expected to grow for smart pet technologies with innovative features that offer added safety and convenience.

Topics: Pets Industry Insights

4 Trends to Watch in the Gardening and Landscaping Industry

Demographic shifts and lifestyle changes are creating new opportunities in the gardening and landscaping industry, according to Jennifer Mapes-Christ, manager of the consumer & commercial products team at The Freedonia Group.

Topics: House & Home Industry Insights

Sourcing Demographic Data to Analyze Your Target Market

From financial services firms to car manufacturers, all types of companies can benefit from understanding their customers on a deeper level.

Topics: Market Research Strategy Demographics

Weekly Wrap-Up: January 4, 2019

In case you missed them, several industry articles were published over the holidays, covering a variety of topics, from health-related product claims to the use of artificial intelligence in supply chains.

We also rounded up our most-viewed articles from 2018. Find out more below.

Topics: Industry Insights

25 Useful Market Research Resources to Check Out

Conducting market research requires the right tools, resources, and strategies. Whether you are looking for information on how to do market research online, or you are searching for the right market research sources for your next project, you’ve come to the right place.

Topics: Market Research Strategy How To's

Top 3 Things to Know About the Next Generation Sequencing Market

The next generation sequencing (NGS) market has captured the interest of many companies and investors across a variety of applications including clinical diagnostics, drug discovery and development, forensics, and consumer genomics, to name a few.

Topics: Biotechnology Kalorama Information Industry Insights