Small businesses that operate in local markets often shy away from competing online, preferring to focus on the traditional methods of conducting business. In the United States, an astounding 15 million businesses do not have a website, that’s 58% of all US businesses (Weebly, 2013). This may seem counterintuitive considering how much of commerce is carried out online. However, it is actually a testament to how technically behind many of America’s small businesses truly are.
Moreover, Weebly reported that 56% of consumers do not trust a business without a website. Ironically, by sticking to traditional methods of commerce, businesses are actually losing credibility. Small businesses must get online immediately if they want to be able to compete. But simply having a website isn’t enough. Once a small business has a website, they have to make sure it is search engine optimized.