The $10 Billion Self-Improvement Market Adjusts to a New Generation

To maintain long-term viability, the personal growth – aka self-improvement – industry’s future generation of gurus, speakers and experts will need to be more accountable to consumers. General motivational programs are less popular today. Many consumers looking for more practical programs and a return on their invested time and money have found that programs and philosophies – such as the “law of attraction” – have overpromised and underdelivered.

Topics: Industry Insights Media

What's Next for the $9.9 Billion Personal Development Industry 

American consumers will pay lots of money for self-improvement products and services. This is especially true at this time of the year. Each January, we set resolutions to lose weight, improve our relationships, make more money, mange stress better, become a better salesman, increase productivity, read faster, etc.

Topics: Media Industry Insights

Is Social Media a Friend – or Frenemy – to Newspaper Publishers?

You may not realize this, but the newspaper industry has long been in the advertising business, deriving the majority of its revenue from the sale of ad space in print publications. In exchange, businesses purchasing these ads were assured a broad audience of readers. For many years, it was a win-win situation for both sides.

But the digital revolution has changed that. Between 2005 and 2015, newspaper publishing revenues fell at an average annual rate of 7.0%, largely due to advertising losses. In 2015, advertising services accounted for 55% of publishing revenues, down from 71% in 2005.

Topics: Media Advertising The Freedonia Group Industry Insights

Ad Blockers: What Can Publishers Do?

Long reliant on advertisements as their primary source of revenue, internet publishers, broadcasters, and search engine providers face mounting challenges to their ad-supported business models.

In particular, the rising use of ad blockers – software programs that prevent internet ads from being displayed – by consumers is threatening to undermine the industry’s key source of revenue.

Topics: The Freedonia Group Industry Insights Media Advertising E-commerce & IT Outsourcing

What Presidential Nomination Acceptance Speeches Say About Candidates

The media has covered voter perceptions of Hillary Clinton and Donald Trump’s presidential acceptance speeches to great length. Some have suggested that voters perceive the overall tone of the RNC, and specifically Trump’s acceptance speech, to be one of doom and gloom, and the tone of the DNC and Clinton’s speech to be one of hope and forward movement.

But is that true? To understand the nomination speeches, Beall Research analyzed them using a proprietary digital listening tool. We typically use this tool to reveal emotions, psychological processes, and cognitive processes for consumer brands, products, and services. We were curious what our tool would reveal about Trump and Clinton’s acceptance speeches.

Topics: Market Research Strategy Public Sector Media

The Future of Virtual Reality and Augmented Reality

Despite past failures and false starts, virtual reality is taking off. According to a report by Rider Research, virtual reality has become one of the hottest technology buzzwords for 2016. Consumer demand is rising fast as realistically priced virtual reality and augmented reality products hit the market.

But what exactly are augmented reality and virtual reality products? Who can use them? And which industries are going to most benefit from these new technologies? Read on to find out.

Topics: Travel & Leisure Consumer Electronics Healthcare Media Industry Insights

Disruption in Media and Entertainment

Jack W. Plunkett, CEO of Plunkett Research, Ltd, opens a recent video with the remark, “I can’t imagine any single sector that has been more disrupted or forced into more change than the media and entertainment industry over the past few decades.”

According to Mr. Plunkett, there’s more disruption to come. This vast, global industry will continue to evolve rapidly over the next decade as business models shift. Watch the video below and read this post to get valuable insights into this complex industry.

Topics: Consumer Electronics Media Industry Insights

11 Top Social Science and Humanities Publishers

Social science and humanities (SSH) publishing encompasses a broad range of subject areas, from anthropology and religion to music and philosophy. Types of media include print and electronic books and journals, as well as online services and databases.

Simba Information, a leading authority for market intelligence and forecasts in the media and publishing industry, recently released Global Social Science & Humanities Publishing 2016-2020. Using a combination of secondary research and competitor interviews, the report identifies eleven leading SSH publishers from around the world. Read on to learn more about the publishers that made the list.
Topics: Education Media Simba Information

How E-Commerce Is Revolutionizing Retail, Travel, and Entertainment

In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd, highlights several e-commerce trends that are transforming retail, travel, entertainment, and communication.

“The Internet is all about saving time, and therefore saving money, and about eliminating geographic and physical boundaries,” he explains. "The Internet will allow you to do business, gather information, and watch entertainment virtually anywhere, anytime, without any physical constraints whatsoever beyond the necessity of having access to the Internet."

To find out how e-commerce is affecting different industries, watch the video and read a summary of Mr. Plunkett's findings below.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Media Industry Insights

Scholarly & Professional E-Books Outgrow More Fashionable Trade Cousins

Mention the market for e-books and most folks flash to a vision of fashion-forward urbanites wielding the latest reading device or tablet while sipping a latte in the park.

Newspapers, magazines and bloggers love to discuss consumer e-books—it’s sexier, more connected to leisure, art, culture and how people read these days—but it is not the heart and soul of the e-book market.

Topics: Public Sector Education Media Simba Information