The COVID-19 pandemic had a swift and dramatic impact on schools across the U.S., but more changes are expected in the future.

Simba Information’s newsletters, Educational Marketer and Electronic Education Report, provide critical information to top executives in the educational publishing and electronic instructional materials markets.

The COVID-19 pandemic has created new challenges and opportunities for the education technology industry, which must now cope with an unprecedented volume of students needing online courses and distance learning.

Due to the rapid changes brought about by the COVID-19 pandemic, the Simba Information newsletters, Educational Marketer and Electronic Education Report, are sharing free news coverage related to the impact of COVID-19 on the K-12 and higher education markets.

Educational publishing is no stranger to disruption, and this vast, shifting market is experiencing new waves of challenges and competitive forces.

From elementary and secondary schools to colleges and universities, the education industry encompasses a broad range of subsectors that are constantly evolving. 

Scientific, technical, and medical (STM) publishing exceeds $25 billion annually, and its leading competitors consistently post adjusted profit margins that exceed 30%, according to our research at Simba Information. 

However, these same STM publishers are facing disruption in the face of a movement to create open access to the scholarly research they publish. 

Although we still do not know the specific causes of autism, we do know one thing. The rate is increasing, and the market for treatment is growing.

Based on new government data, 1 in 45 children in the United States, aged 3-17, have autism. This is up from only 1 in 150 children back in 2000.

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products. 

That force is teachers, and when it comes to introducing an offering or a message into a district, brands and nonprofits should understand that the teacher’s role is evolving and that evolution creates an opportunity for you.

It’s that time of the year when both kids as well as adult “career enhancers” are heading back to school, but fewer and fewer students are turning to degree-granting for-profit institutions (eg, DeVry University and University of Phoenix) for their post-secondary education needs.

While for-profit enrollment climbed 14% per year on average over the 1995-2010 period (topping out at 9.6% of total post-secondary enrollments in 2010), enrollment fell at an average annual rate of 7.0% over the 2010-2015 period. That performance compares to 1.9% average annual growth in nonprofit private post-secondary school enrollment over the 1995-2010 period, and <1.0% average annual growth over the 2010-2015 period.