Recruitment, retention, recruitment, retention, recruitment, retention!
The goal remains the same as professional and trade associations are plagued by similar ongoing pressures that lurked back 20 plus years ago. However, the job of providing a unique value that meets the expectations of members and justifies membership dues is a tougher task today given the current economic challenges and the widespread use of technology, which now supports networking capabilities through social media and more available access to industry information, two key benefits once exclusive to many associations.
