Companies Face Mounting Concerns Over Climate Change Amid the Pandemic

Countries around the world have had their hands full battling the spread of COVID-19, but another looming existential crisis—the threat of climate change—hasn’t been forgotten either.

Topics: Energy & Resources Demographics Industry Insights

The Impact of COVID-19 on Millennials and Gen Z Consumers

Millennials and Generation Z are a key consumer segment — they accounted for a combined 46% of the global population in 2019, according to survey data cited in a recent podcast by Euromonitor International titled “Millennials and Generation Z in the Age of Coronavirus.”

Topics: Demographics Industry Insights

Successfully Marketing to Moms: What Consumer Research Shows

American mothers make the majority of household purchasing decisions and spend more than $2 trillion per year. Given the vast spending power these moms yield, it’s no surprise that companies in a broad array of industries are eager to appeal to this influential demographic.

Topics: Demographics Industry Insights

Wealth & Demographic Trends: 3 Key Facts About the Affluent

Years after the Great Recession, household growth in the U.S. is on the rise – and skewing heavily toward higher income families.  According to Affluent and High Net-Worth Americans, a recent white paper from Packaged Facts, post-recession household growth is most pronounced among affluent households, which grew by 90% from 2010 to 2019.

Topics: Demographics Financial Services Packaged Facts Industry Insights

Sourcing Demographic Data to Analyze Your Target Market

From financial services firms to car manufacturers, all types of companies can benefit from understanding their customers on a deeper level.

Topics: Market Research Strategy Demographics

6 Key Factors to Know About the African Market

In the next 15 years, the number of young consumers in Africa will explode — Africa will gain nearly 100 million in a single decade. Especially in major hubs like Lagos, Kinshasa, and Abidjan, cultural revolution will be swift and disruptive.

Topics: Emerging Markets Demographics Industry Insights

7 Market Research Reports on the Millennial Consumer

As the biggest generation in history, millennials will have an enormous impact on the economy in the coming years. Researchers have analyzed the millennial generation from all angles — from how millennials behave at work, to how they feel about luxury brands, to the quality of their relationships with their parents, and much more.

Topics: Demographics Industry Insights

Research Firms Explore the Potential Impact of Trump's Presidency

How will President Donald Trump affect the economy in the coming weeks and years? Which industries face the biggest shifts? How can you be prepared for what's next?

Several market research firms are weighing in as various issues jump to the forefront of the news cycle.

Here's a look at the latest #mrx tweets serving up data and analysis on the potential economic impact of Trump's presidency across different industries.

Topics: Travel & Leisure Retail Pharmaceuticals Demographics Social Media Industry Insights

Demographic Shifts to Drive US Growth in Small Kitchen and Floor Care Appliances

For decades, the tastes and preferences of the largest generational cohort — the baby boomers — have been an important factor shaping key trends in the US small appliances market. This group, noted also for its affluence, is now joined by another even larger generational group: the millennials.

Read on to discover how these two generational behemoths are expected to shape the US market for small electrical appliances over the next few years.
Topics: House & Home Demographics Consumer Electronics Industry Insights The Freedonia Group

4 Top Trends in the Luxury Market


Affluent consumers in the U.S. have played a critical role in the world of luxury brands. With 11.53 million millionaires in the U.S. in 2013, the American luxury market is considered the largest across the globe. But, while these consumers may appear affluent, they don’t always feel that way.

In the past few years, affluent consumers have shifted their spending habits to align with how they feel about their wealth, and not what the numbers show on their income statements. American’s new attitudes toward wealth and affluence have disrupted the traditional model for luxury marketing in the U.S.

Topics: Retail Demographics Marketing