In the next 15 years, the number of young consumers in Africa will explode — Africa will gain nearly 100 million in a single decade. Especially in major hubs like Lagos, Kinshasa, and Abidjan, cultural revolution will be swift and disruptive.

As the biggest generation in history, millennials will have an enormous impact on the economy in the coming years. Researchers have analyzed the millennial generation from all angles — from how millennials behave at work, to how they feel about luxury brands, to the quality of their relationships with their parents, and much more.

How will President Donald Trump affect the economy in the coming weeks and years? Which industries face the biggest shifts? How can you be prepared for what's next?

Several market research firms are weighing in as various issues jump to the forefront of the news cycle.

Here's a look at the latest #mrx tweets serving up data and analysis on the potential economic impact of Trump's presidency across different industries.

For decades, the tastes and preferences of the largest generational cohort — the baby boomers — have been an important factor shaping key trends in the US small appliances market. This group, noted also for its affluence, is now joined by another even larger generational group: the millennials.

Affluent consumers in the U.S. have played a critical role in the world of luxury brands. With 11.53 million millionaires in the U.S. in 2013, the American luxury market is considered the largest across the globe. But, while these consumers may appear affluent, they don’t always feel that way.

In the past few years, affluent consumers have shifted their spending habits to align with how they feel about their wealth, and not what the numbers show on their income statements. American’s new attitudes toward wealth and affluence have disrupted the traditional model for luxury marketing in the U.S.

Go ahead Baby Boomers, make my decade. In fact make everyone’s decade. No really, we need you to. We’re counting on it because frankly our retail infrastructure may not survive without you. Yeah, yeah, Millennials are the future and Generation Xers are doing their part to build on the foundations paved by previous generations, but you Boomers still have the economic Midas Touch. Looking ahead even four years into the future, it’s evident that as go Boomers so goes America.

Travel with me if you will to the year 2020 — no DeLorean time machine necessary (my apologies to Marty McFly and Doc Brown). A sliver of clairvoyant market research courtesy of Packaged Facts’ American Consumers in 2020 is all we need for the journey.  

Christmas day in my family is still extremely fun because we have a number of children that are still young enough that their faith in Santa Claus hasn’t faltered. They write long wish lists to Santa, and they wake up early on Christmas morning hoping they have received all the toys they want most.

For parents all across the U.S., finding the top gifts with the best deals is crucial for keeping Christmas spending within their budgets. In 2014, 42 percent of shoppers planned on buying toys as gifts. In this blog, we will cover three major presents for children during the holiday season, including toys, electronics, and gift cards.

The U.S. luxury market is the largest in the world. According to the Federal Reserve Bulletin, the total number of millionaire households in the U.S. is 11.53 million. Because affluent shoppers have the highest potential to spend, they are key players in the consumer economy. It’s no surprise that a variety of companies target affluent consumers — from credit card companies like MasterCard to luxury brands like Chanel.

As Pope Francis arrives for his first visit to the U.S., the media spotlight will turn to the Catholic Church. In this blog post, we’ll help set the stage for his visit by taking a step back to explore different factors that are shaping the role of religion. What does survey data tell us about the demographics behind religion? And what religious trends can we expect to see in the future? Will Pope Francis manage to increase the appeal of the church through his visit? Read on for some possible answers.

You’ve probably heard that the National Retail Federation (NRF) has downgraded their retail sales forecast from 2015, from 4.1% increase to only 3.5% over 2014.  As a trade association for the retail industry, I don’t put too much stock into what they say, knowing that they want to, have to, put a positive spin on whatever they report, as Mark Twain said, “There are lies, damn lies and statistics.”  So the news of a downward adjustment of a forecast from the NRF is particularly notable, since the reality is probably much worse that they are likely to report.