Ways to Present Simple and Complex Data

In our data-driven age, are you searching for ways to present your story in a concise way? With more quantitative or qualitative data than ever, the ability to visualize your insights effectively is a critical skill.

We’re here to help you summarize and display information in a clear, understandable format. When presenting data analyses, you have the choice of bar and pie charts, line graphs, and frequency distribution tables, just to name a few. The table below explains these three types of data presentation styles and includes some tips to help you make the most of each format.

Topics: Market Research Strategy Custom Market Research The Freedonia Group

The US Cocktail Culture and the Rising Demand for Spirits

US demand for distilled spirits is forecast rise 2.2% annually, amounting to 580 million gallons in 2020. Even in a country expected to total nearly 335 million people, that’s a lot of booze. 

The distilled spirits industry can thank Don Draper, the alcohol swilling ad man from the retro-themed television show Mad Men, for reigniting a cocktail culture among US consumers, particularly millennials. While Draper might have ordered a simple Old Fashioned (or three?) with lunch, today’s drinkers are more creative; cocktails with exotic inspirations — created, of course, by bartenders refashioned as “mixologists” — are de rigueur at many bars and a growing number of restaurants.

Topics: Food & Beverage Industry Insights The Freedonia Group

Cool Drink Offerings Bring Heat to US Cup and Lid Sales

Summer is the season of blockbuster movies, weekend barbecues, garden weddings, and, of course, chain restaurants making every attempt to lure in new customers with seasonal cold beverage offerings. This year alone, we saw Starbucks introduce its blended Granitas drinks (only available after 3 pm as a part of its Sunset Menu), Chick-fil-A debut a frozen lemonade, and Checkers and Rally’s whip up six different frozen drinks and smoothies as a part of its new Chill Spot menu.

Topics: Food & Beverage Manufacturing & Construction Industry Insights Heavy Industry The Freedonia Group

MarketResearch.com Delivers Research as a Service

As a leading market research provider, MarketResearch.com offers a full suite of business intelligence solutions to help clients answer their toughest business questions. MarketResearch.com uses a research-as-a-service model, which provides secure cloud-based platforms where users can get instant access to the latest market research while saving time and maximizing their ROI.

Through MarketResearch.com’s diverse solutions, clients can pick and choose the right selection of products and services to fit their specific needs and budget.

Topics: Market Research Strategy Market Research Provider

The Highly Competitive Market for Lawn & Garden Equipment

Sales of lawn and garden equipment have been sluggish in recent years. Sales peaked in 2005 and have been declining and struggling to pick up ever since.

Despite these continued challenges, consumer research firm Packaged Facts projects retail sales will increase by a CAGR of 3 percent in the U.S. to reach $11.8 billion by 2019. Read on to learn more.

Topics: House & Home Industry Insights

3 Trends to Watch in US Personal Care Appliances

There are a number of trends causing shake-ups in the personal care appliance market, leading to some interesting questions.

  • Why is a vacuum company making hair dryers?
  • How do the increasingly active lifestyles of elderly Americans present an opportunity for appliance companies?
  • And what on Earth is “peak beard”?

If you want the answers to all these questions (and more), read on.

Topics: House & Home Consumer Electronics Industry Insights The Freedonia Group

MarketResearch.com in the News: July Highlights

This past month, MarketResearch.com’s publishing divisions were cited in a wide variety of publications including the New York Times, Slate Magazine, and numerous trade journals. Take a look at a selection of press highlights below. To access more information about a particular topic, click the link to the report page.

Topics: Food & Beverage Healthcare Pets Industry Insights Heavy Industry

Why Packaging Design Matters in Today's Market

While we know it’s important to not judge a book by its cover, this idea disappears when it comes to everyday shopping and buying decisions. With the average supermarket in the US carrying more than 40,000 items, brand owners face a daunting task in attracting attention to their products. In addition, the majority of buying decisions are made in stores. These factors make attractive and distinctive packaging a key component in the marketing of retail products.

Topics: Food & Beverage Retail Marketing Industry Insights The Freedonia Group

3 Top Trends in DIY Home Improvement

As the economy improves, do-it-yourself consumers will flock to Home Depot and Lowe’s to renovate their homes and get started on projects that have been put on hold since the collapse of the housing market.

TechNavio, a leading research and advisory company, expects the global DIY market to rise at a CAGR of 3 percent from 2016 to 2020.

Topics: House & Home Industry Insights

5 Benefits of Market Research Reports

How can you get the answers you need to solve business challenges more quickly? Syndicated market research reports are the go-to solution for many professionals. Market research reports not only save you hours of time, they also add credibility to the work you do, whether you are refining your business plan, preparing a presentation for an important client, or making recommendations to an executive.

To illustrate the benefits of market research reports, we talked to a variety of professionals who use these reports in their day-to-day work. Read on to learn how these individuals use market research reports to their advantage.

Topics: Market Research Strategy