Strategic business decisions are made on more than just quantitative data. To obtain deeper insights and gain an edge on the competition, many companies choose to conduct a voice of market (VOM) study, often outsourcing this work to a specialized firm that can produce highly targeted and impartial results.

The sources of data that we use to make key decisions are more important than ever. 

There's no doubt the COVID-19 pandemic took a heavy toll on the U.S. travel industry, but a recovery is currently underway.

The food market is challenging for packaging suppliers due to the immense number of unique applications where packaging must not only meet detailed performance standards but also be cost-effective and align with specific sustainability targets.

You may see an increasing number of electric vehicles on the roadways, but did you know that more and more equipment and heavy machinery used in mining, construction, and agriculture is also going electric?

Sustainability is huge trend in the food and beverage industry right now. In a recent video interview, The Freedonia Group's Research Analyst Peter Kusnic sat down with Industry Studies Manager Jennifer Mapes Christ to discuss how the food industry is working to reduce its environmental impact.

The COVID-19 pandemic took a heavy toll on the restaurant industry. The National Restaurant Association called 2020 the most challenging year for the industry in its history.

The Ever Given ship that blocked the Suez Canal for six days has captured the world’s attention and many are wondering about the impact on global trade. But there are just as many wondering how it got stuck in the first place. Navigational error? High winds? Inadequate dredging? Or most intriguingly… too big?

Bolstered by an increase in housing starts and the need to repair or replace older roofs with more durable products, the demand for roofing in the U.S. is projected to grow 0.2% per year to reach 253.0 million squares by 2024, according to The Freedonia Group, a leading market research firm and division of MarketResearch.com.

Electric bicycles, also known as e-bikes, are an up-and-coming technology that has already gained widespread use in China and Japan. However, the e-bike industry overall is still in an early stage of development with significant room for growth across the world.