It’s no secret that market research can be expensive, at times costing thousands (or even tens of thousands) of dollars. Making an investment might seem intimidating if you don’t know what you’re looking for. But business intelligence experts can tell you that most times, the higher cost of quality market research is worthwhile when weighed against the expense of the avoidable mistakes that it can help prevent.

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Selecting a market research company can be a challenging prospect, particularly if you’re not sure where to begin or what your specific needs might be. That’s why Marketresearch.com employs a highly qualified team of customer service representatives that can guide you through the process of choosing the business intelligence best suited to your goals. 

Kathy Mickey is a managing editor of the Education Group at Simba Information, where she has worked for 19 years, authoring more than 50 studies focused on PreK-12, higher education instructional materials, and educational technology. She also is the primary author of the biweekly newsletter Educational Marketer and oversees the editorial production of a second biweekly newsletter Electronic Education Report. 

Profound is a premier business intelligence solution with more than one million market research reports from hundreds of global publishers. The platform allows users to stretch their research budgets by purchasing individual sections — such as chapters, tables, and charts — rather than having to buy full reports. 

Profound is used by many well-known consulting firms and banks, but it’s also a tool that’s helpful for students who need access to market research. 

Kent Furst has written 50 industry studies on a wide variety of topics during the last 14 years at The Freedonia Group. He currently manages a group of analysts who focus on the chemicals industry. He holds a B.S. in Polymer Science and Engineering from Case Western Reserve University.

Kent has been quoted in The New York Times and The Wall Street Journal, in addition to a number of trade journals. He has been a regular speaker at the International Silicones Conference over the last seven years, and he’s also spoken at the Plastic Caps & Closures conference.

Carolyn Zulandt is a Content Development Specialist at The Freedonia Group, where she has worked since 2012. She holds a B.A. in Anthropology and History from Wake Forest University and an M.A. in History from Cleveland State University.

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

I have been with MarketResearch.com for over ten years helping clients with their information needs. In the last few years there has been an explosion of new companies creating market research reports. So, vetting publishers and content is becoming one of the most important aspects of my job.

You can tell a lot by a company’s logo. 

Especially in hindsight.

When we acquired the market research publisher Packaged Facts 20 years ago the logo was a paperclip. 

Which was fitting, as was its name, since the company started out as a packager of facts, probably delivered in a stack of paper bound by a clip?

But the evolution of how market research is produced and the changing customer expectations is more dramatic than going from a paperclip to a paperless click.