Meet the Analyst: Ken Long, Industry Study Manager

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Topics: Market Research Provider The Freedonia Group Market Research Strategy

5 Key Ways We Help Clients Evaluate a Publisher or Report

I have been with MarketResearch.com for over ten years helping clients with their information needs. In the last few years there has been an explosion of new companies creating market research reports. So, vetting publishers and content is becoming one of the most important aspects of my job.

Topics: Industry Insights Market Research Provider Market Research Strategy

More Than a Package of Facts

You can tell a lot by a company’s logo. 

Especially in hindsight.

When we acquired the market research publisher Packaged Facts 20 years ago the logo was a paperclip. 

Which was fitting, as was its name, since the company started out as a packager of facts, probably delivered in a stack of paper bound by a clip?

But the evolution of how market research is produced and the changing customer expectations is more dramatic than going from a paperclip to a paperless click.

Topics: Market Research Strategy Market Research Provider

MarketResearch.com’s Shifting Role: From Aggregator to Arbiter

Twenty years after the launch of MarketResearch.com, questions about the changing concept of content, the new face of the customers and the overall business landscape, abound.

Topics: Market Research Provider Market Research Strategy

How This MIT Student Conducted Market Research for a Startup Idea

Is there a real market for my product or service? If so, how big is the need? Will customers actually buy what I plan to offer? Entrepreneurs face these critical questions every day.

Topics: Market Research Provider Academic How To's Market Research Strategy

Q&A with Market Research Firm Netscribes, Inc.

As your one-stop source for syndicated research, MarketResearch.com aggregates reports from hundreds of market research firms. From time to time, we feature specific publishers on our blog to highlight their unique expertise.

Today, we’re interviewing Netscribes, Inc., a global market intelligence provider that helps businesses achieve strategic objectives through a range of research services. Learn more about the company in the post below.

Topics: Market Research Provider

MarketResearch.com Academic Scholarship Winner Announced

MarketResearch.com Academic is dedicated to helping the next generation of market researchers. In 2017, MarketResearch.com Academic offered a scholarship to a student who displayed a strong interest in the field of market research. We congratulate the accomplished student who won the award: Abbey Froehlich, a senior majoring in marketing at Miami University in Oxford, Ohio.

Topics: Academic Market Research Provider

MarketResearch.com and Carahsoft Deliver Knowledge Center Solutions to Government Agencies

MarketResearch.com, the leading provider of global market intelligence products and services, recently announced a partnership with Carahsoft Technology Corp., a trusted government IT solutions provider. Through this agreement, MarketResearch.com’s Kalorama Information Knowledge Center is now available to government agencies via Carahsoft’s GSA Schedule Contract, which helps to streamline the ordering process for federal employees.

Topics: Market Research Provider Knowledge Centers

12 Popular IBISWorld Industry Reports

As one of the world’s leading publishers of business intelligence, IBISWorld provides up-to-date market information on a wide variety of industries and business sectors.

IBISWorld currently has 8,189 reports available on MarketResearch.com. Here’s a quick look at some notable industry reports and their key findings.

Topics: Market Research Provider Industry Insights

Take a Look at the Updated Knowledge Center Platform

MarketResearch.com has introduced an updated version of our popular Knowledge Center, a one-stop platform that unifies our publishing content and revolutionizes the way clients access and use market research.

Through the Knowledge Center, clients not only have access to an entire library of authoritative research from leading publishers such as the Freedonia Group, Packaged Facts, Kalorama Information, and Simba Information, but they also benefit from new interactive features that help them work more quickly and accurately.

Topics: Market Research Provider Knowledge Centers