Meet Managing Editor & Senior Analyst Kathy Mickey

Kathy Mickey is a managing editor of the Education Group at Simba Information, where she has worked for 19 years, authoring more than 50 studies focused on PreK-12, higher education instructional materials, and educational technology. She also is the primary author of the biweekly newsletter Educational Marketer and oversees the editorial production of a second biweekly newsletter Electronic Education Report. 

Topics: Market Research Provider Simba Information

How Profound Works in a University Setting

Profound is a premier business intelligence solution with more than one million market research reports from hundreds of global publishers. The platform allows users to stretch their research budgets by purchasing individual sections — such as chapters, tables, and charts — rather than having to buy full reports. 

Profound is used by many well-known consulting firms and banks, but it’s also a tool that’s helpful for students who need access to market research. 

Topics: Academic Profound Market Research Provider

Meet Kent Furst, Industry Study Manager

Kent Furst has written 50 industry studies on a wide variety of topics during the last 14 years at The Freedonia Group. He currently manages a group of analysts who focus on the chemicals industry. He holds a B.S. in Polymer Science and Engineering from Case Western Reserve University.

Kent has been quoted in The New York Times and The Wall Street Journal, in addition to a number of trade journals. He has been a regular speaker at the International Silicones Conference over the last seven years, and he’s also spoken at the Plastic Caps & Closures conference.

Topics: Market Research Provider The Freedonia Group

Meet Industry Analyst Carolyn Zulandt

Carolyn Zulandt is a Content Development Specialist at The Freedonia Group, where she has worked since 2012. She holds a B.A. in Anthropology and History from Wake Forest University and an M.A. in History from Cleveland State University.

Topics: Market Research Provider The Freedonia Group

Meet the Analyst: Ken Long, Industry Study Manager

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Topics: Market Research Strategy Market Research Provider The Freedonia Group

5 Key Ways We Help Clients Evaluate a Publisher or Report

I have been with MarketResearch.com for over ten years helping clients with their information needs. In the last few years there has been an explosion of new companies creating market research reports. So, vetting publishers and content is becoming one of the most important aspects of my job.

Topics: Market Research Strategy Market Research Provider Industry Insights

More Than a Package of Facts

You can tell a lot by a company’s logo. 

Especially in hindsight.

When we acquired the market research publisher Packaged Facts 20 years ago the logo was a paperclip. 

Which was fitting, as was its name, since the company started out as a packager of facts, probably delivered in a stack of paper bound by a clip?

But the evolution of how market research is produced and the changing customer expectations is more dramatic than going from a paperclip to a paperless click.

Topics: Market Research Strategy Market Research Provider

MarketResearch.com’s Shifting Role: From Aggregator to Arbiter

Twenty years after the launch of MarketResearch.com, questions about the changing concept of content, the new face of the customers and the overall business landscape, abound.

Topics: Market Research Strategy Market Research Provider

How This MIT Student Conducted Market Research for a Startup Idea

Is there a real market for my product or service? If so, how big is the need? Will customers actually buy what I plan to offer? Entrepreneurs face these critical questions every day.

Topics: Academic Market Research Strategy Market Research Provider How To's

Q&A with Market Research Firm Netscribes, Inc.

As your one-stop source for syndicated research, MarketResearch.com aggregates reports from hundreds of market research firms. From time to time, we feature specific publishers on our blog to highlight their unique expertise.

Today, we’re interviewing Netscribes, Inc., a global market intelligence provider that helps businesses achieve strategic objectives through a range of research services. Learn more about the company in the post below.

Topics: Market Research Provider