MarketResearch.com Academic Releases New Website

After months of planning, hard work, and dedication, we are thrilled to announce the launch of the brand-new MarketResearch.com Academic website.

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Meet Gleb Mytko, a Global Industry Analyst at The Freedonia Group

Gleb Mytko has written more than 35 industry studies covering a range of topics over his 10+ years with The Freedonia Group, primarily specializing in the global construction and heavy equipment and components markets. He has also contributed to a number of custom research projects, handling primary and secondary research for Russian and Eastern European markets.

Topics: Market Research Provider The Freedonia Group

Meet Kyle Peters, Vehicles & Equipment Manager at The Freedonia Group

Kyle Peters is an Industry Studies Manager with The Freedonia Group, a division of MarketResearch.com, where he leads a team of analysts focused on the vehicles and equipment and chemicals sectors. Throughout his 7+ years at Freedonia, Kyle has authored over 40 studies, and his research has been cited in numerous trade journals, as well as in publications like The Wall Street Journal and Bloomberg Businessweek. Kyle was also featured as a panel speaker at the 2016 Ceramics Expo, moderating a discussion about next generation refractories.

Topics: Market Research Strategy Market Research Provider The Freedonia Group

Meet Karen Meaney, Senior Analyst/Editor at Simba Information

Karen Meaney is a senior analyst/editor at Simba Information, where she has worked for 14 years, writing more than two dozen reports on the educational publishing industry.

Topics: Market Research Provider Simba Information

What You Should Know About the Cost of Market Research

It’s no secret that market research can be expensive, at times costing thousands (or even tens of thousands) of dollars. Making an investment might seem intimidating if you don’t know what you’re looking for. But business intelligence experts can tell you that most times, the higher cost of quality market research is worthwhile when weighed against the expense of the avoidable mistakes that it can help prevent.

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Meet Copy Editor Deb Celinski from The Freedonia Group

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Topics: Market Research Provider The Freedonia Group

10 Frequently Asked Market Research Questions

Selecting a market research company can be a challenging prospect, particularly if you’re not sure where to begin or what your specific needs might be. That’s why Marketresearch.com employs a highly qualified team of customer service representatives that can guide you through the process of choosing the business intelligence best suited to your goals. 

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Meet Managing Editor & Senior Analyst Kathy Mickey

Kathy Mickey is a managing editor of the Education Group at Simba Information, where she has worked for 19 years, authoring more than 50 studies focused on PreK-12, higher education instructional materials, and educational technology. She also is the primary author of the biweekly newsletter Educational Marketer and oversees the editorial production of a second biweekly newsletter Electronic Education Report. 

Topics: Market Research Provider Simba Information

How Profound Works in a University Setting

Profound is a premier business intelligence solution with more than one million market research reports from hundreds of global publishers. The platform allows users to stretch their research budgets by purchasing individual sections — such as chapters, tables, and charts — rather than having to buy full reports. 

Profound is used by many well-known consulting firms and banks, but it’s also a tool that’s helpful for students who need access to market research. 

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Meet Kent Furst, Industry Study Manager

Kent Furst has written 50 industry studies on a wide variety of topics during the last 14 years at The Freedonia Group. He currently manages a group of analysts who focus on the chemicals industry. He holds a B.S. in Polymer Science and Engineering from Case Western Reserve University.

Kent has been quoted in The New York Times and The Wall Street Journal, in addition to a number of trade journals. He has been a regular speaker at the International Silicones Conference over the last seven years, and he’s also spoken at the Plastic Caps & Closures conference.

Topics: Market Research Provider The Freedonia Group