Many companies commit substantial financial resources to obtain detailed information on product sales through scanner data. However, scanner data does not always live up to its promised potential. Deeper, more actionable insights are often required to create strategies for innovation and growth.

International Data Corporation (IDC) is a leading global provider of market insights, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Thousands of market research reports by IDC are currently available on MarketResearch.com.

Grand View Research offers market research reports across a wide range of industries to help clients make informed business decisions. More than 4,000 market research reports by Grand View Research are currently available on MarketResearch.com.

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

• Understanding a company’s financial health and key business segments
• Identifying and qualifying potential customers, affiliates, and suppliers
• Searching for investment and acquisition targets
• Capitalizing on a competitor’s weaknesses
• Increasing sales by understanding a clients’ businesses better
• Tracking corporate news such as restructuring, business expansion, and contract wins
• Accessing key employees to initiate business deals

Market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace,” according to Quirk’s Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights.

IBISWorld is a prominent global research firm that provides up-to-date market information on a wide variety of industries and business sectors. More than 5,000 industry reports by IBISWorld are currently available on MarketResearch.com.

To help you better understand this research provider and their unique expertise, here are some answers to frequently asked questions about IBISWorld.

The Freedonia Group is now publishing annual data in addition to 5-year forecasts in our industry studies going forward, which will double the amount of tables in each new report.

Have you heard of MarketResearch.com Academic? It’s a popular market research subscription service that is used by a wide variety of academic institutions, from small business development centers to large state universities and Ivy League schools.

MarketResearch.com Academic recently expanded its collection of research to include subscription access to Kentley Insights, a leader in data-rich market research reports.

As one of the largest and most authoritative market intelligence services available, MarketResearch.com's Profound solution is a go-to resource for many global investment banks and top management consulting firms.