AI-Powered Search: The Next Big Step in Profound’s Evolution

When it comes to information retrieval, traditional keyword search has been troubled by two fundamental “translation” problems that have proven challenging to fully address:

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An Overview of Mordor Intelligence: Your Top Questions Answered

Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Its global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.

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An Overview of Williams & Marshall Strategy: Your Top Questions Answered

Williams & Marshall Strategy (WMStrategy) is a global full-service market research and consulting company, providing market insight and analysis on a wide range of industries and markets.

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An Overview of MarketsandMarkets: Your Top Questions Answered

MarketsandMarkets is a globally recognized market research firm delivering data-driven B2B research to drive growth and innovation.

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An Overview of Euromonitor International: Your Top Questions Answered

As a leading independent provider of strategic market research, Euromonitor International is a popular resource for our clients here at More than 18,000 reports by Euromonitor are currently available on our website.

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Why Scanner Data Often Falls Short and What to Use Instead

Many companies commit substantial financial resources to obtain detailed information on product sales through scanner data. However, scanner data does not always live up to its promised potential. Deeper, more actionable insights are often required to create strategies for innovation and growth.

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An Overview of International Data Corporation (IDC): Your Top Questions Answered

International Data Corporation (IDC) is a leading global provider of market insights, advisory services, and events for the information technology, telecommunications, and consumer technology markets. Thousands of market research reports by IDC are currently available on

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An Overview of Grand View Research: Your Top Questions Answered

Grand View Research offers market research reports across a wide range of industries to help clients make informed business decisions. More than 4,000 market research reports by Grand View Research are currently available on

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7 Popular Sources for Company Information and Research

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

  • Understanding a company’s financial health and key business segments
  • Identifying and qualifying potential customers, affiliates, and suppliers
  • Searching for investment and acquisition targets
  • Capitalizing on a competitor’s weaknesses
  • Increasing sales by understanding a clients’ businesses better
  • Tracking corporate news such as restructuring, business expansion, and contract wins
  • Accessing key employees to initiate business deals
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A Quick Guide to Market Intelligence

Market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace,” according to Quirk’s Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights.

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