Both new business owners and entrepreneurs take the time to do thorough market analysis before taking a dive into starting a new company. There are a number of key questions one needs to answer before they fully understand the market of their potential industry. Assessing your market  and your market opportunities includes the process of investing time and resources to identify whether or not you will fit into all aspects of the market to make your business profitable.

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Unity Marketing. Unity Marketing specializes in consumer insights for those targeting the affluent consumer segment.  

Organizations are rapidly expanding BYOD programs, enabling more users to access enterprise applications and data from a wider range of devices. In many cases, they are implementing a hybrid mobility strategy of issuing corporate-owned mobile devices keeping the BYOD policies alive and permitting employees to select from preapproved devices. All these are allowing mobility in workforce and improved productivity by way of anytime, anywhere worker engagement, which in turn increase employee satisfaction as well.

As the global population increases, we are seeing a rise in how many cars are out there, especially in emerging markets. The number of vehicles on the road worldwide is projected to triple by 2035, to as much as 3 billion vehicles. With these numbers, companies are going to have to continue to innovate and create the vehicles consumers want in order to keep their sales up.

For most in the business world, there will come a time when you need to assess another company. You might be looking to better understand your competition, or you may need to research potential investment opportunities. But no matter why you need to look into a company, it is important that you have access to the most accurate and useful information to make the best business decisions.

According to a report by Natural Marketing Institute, 38% of organic consumers are new within the past year. This means that consumers have only recently begun focusing on adding organic products to their purchases. In order for consumers to appreciate their products, they need to be educated so they understand what they are buying, and how it will benefit their health.

For most businesses, the concept of market sizing is readily understood but not easily accomplished.  Many get stuck on establishing boundaries or defining the market before they even get to the data analysis and implications of their research. Determining market size can answer strategic questions about levels of investments in the business and profitable growth targets. Market sizing can also serve as a quick understanding of the potential for a B2B market opportunity in terms of volume or value, and is therefore pertinent to business strategy and decision making.

Over the last several years, it is hard to miss the overall trend in the information management industry away from centralized library services. The concept is that, while these services are helpful, they are more of a convenience than a necessity since there are many information management software solutions on the market. From my experience, it is important to evaluate this decision very carefully as removing the central library can create more problems and cost inefficiencies than it saves.

Market Variation within the Global Cord Blood Industry

Cord blood banks now exist within nearly every developed country, as well within most developing nations. However, there is still significant variation within the industry. First, there is the divide between private and public cord blood banking, in which private companies serve individual families, while public banks serve the broader population. Additionally, some cord blood banks receive only units from nearby hospitals and birthing centers, while others allow mail-in units from a diverse geographic region.

You don’t need to shell out your marketing budget (and if you don’t have a budget it’s time to sort one out) on getting your business out there to potential customers. There are plenty of cost effective ways of marketing your company and encouraging more sales, hits on your site, and increasing client engagement and confidence in your brand. Here’s how.