The cornerstone of any marketing strategy is a solid understanding of what customers truly value and need, then creating and delivering a compelling message showing how your offering delivers measurable value in addressing those needs. 

A number of different industries have begun to focus their attention on the millennial generation in the past few years, which includes market research. As new millennial students enter the workforce, it’s crucial to understand how the millennial market researcher is conducting their research and where they are looking for the information they need.

Market research isn’t just a necessity for companies to make their business decisions, it’s also a crucial process during government acquisitions. For the U.S. government, market research is required to gather preliminary information needed for acquisition of commercial items.

Embedded systems are part and parcel of every modern electronic component. These are  low power consumption units that are used to run specific tasks for example remote controls, washing machines, microwave ovens,  RFID tags , sensors, actuators and thermostats used in various applications, networking hardware such as switches, routers, modems, mobile phones, PDAs, etc.

When working to find the market research report that is going to provide you with all the information you’ve been searching for, sometimes the last thing on your mind is what type of licensing agreement you’re going to need when your purchase the report. A lot of confusion revolves around licensing, specifically who can use it and how can the research be used.

Through the benefits of technology, it’s easier than ever to take your business to the international level. What once was reserved for big-name brands is now possible for all types of companies — as long as they stay informed about current market conditions. When considering global markets, it’s important to use market research to be prepared for all potential opportunities and challenges.

When starting your own business there are a number of different factors to consider, but as long as you do your research, then it can be made a whole lot simpler, and easier for you to manage and maintain.

Healthcare is one of the most dynamic application of cloud computing. Although healthcare organizations are highly concerned about the privacy and security of patient data, the pressure of controlling the increasing healthcare cost has driven the adoption of cost effective solutions such as cloud computing. There has been a surge of interest of the healthcare companies in adoption of cloud computing. A report estimates cloud healthcare market will grow at nearly 25% through 2020.

Both new business owners and entrepreneurs take the time to do thorough market analysis before taking a dive into starting a new company. There are a number of key questions one needs to answer before they fully understand the market of their potential industry. Assessing your market  and your market opportunities includes the process of investing time and resources to identify whether or not you will fit into all aspects of the market to make your business profitable.

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Unity Marketing. Unity Marketing specializes in consumer insights for those targeting the affluent consumer segment.