Market research is an indispensible tool, whether you are launching a new product or fine-tuning your marketing strategy, but some consultants and small business owners assume it will be too costly or time consuming to use on an on-going basis.

“Because of time and budget constraints, many small/mid-sized businesses make consumer insights an afterthought, not realizing that’s precisely what will propel their companies to the next level,” says Renita Bryant, co-founder & chief consultant at SightsSet, a consumer-centric consultancy.

To compete in the global cord blood banking marketplace, you need to be informed about major market forces, including clinical trial data supporting applications for hematopoietic stem cells (HSCs) from cord blood and mesenchymal stem cells (MSCs) from cord tissue. Within this rapidly evolving industry, those who choose to commit to understanding current conditions will be positioned for a substantial strategic advantage.

Because the global cord blood banking industry has matured substantially over the past few years, new market forces have created both serious threats and novel opportunities. Read on to learn more.

Mind Commerce sees Sports and Fitness, Healthcare, and Clothing as key markets for the early success of wearable technology. Among these three segments, Sports and Fitness is the most promising segment for wearable consumption. The segment comprises various products out of which wrist bands, wrist watches, and headgears will dominate the segment. In addition, most products in this segment will be associated with measurement and monitoring fitness and performance and will be used by both amateurs and professionals.

Last week we introduced our new blog series covering the top trends that are driving the market for sandwiches in the United States. As international cusine becomes more popular among foodies, beloved flavors from around the world are appearing in a variety of food, including sandwiches. In this week’s series, we'll take a closer look at tortas and cemitas, Mexican sandwiches, and garden tartines, French-inspired sandwiches. 

Within the credit card sector, innovative technologies are changing the way people make purchases.

Mobile and alternative payments are experiencing significant growth, with a range of payment providers in the mix including PayPal, MasterPass by MasterCard, Apple Pay, Amazon Payments, and Google Wallet.

In addition, co-branded credit cards continue to lure affluent households and millennial shoppers — which are prime demographics in the payments industry.

With a series of large-scale data breaches lighting up news headlines, cyber security is proving to be a major ongoing concern for corporations of all sizes. According to a recent report, the number of cyber attacks has grown exponentially in the last few years, and hackers are using increasingly complex and sophisticated methods.

For businesses, keeping mission critical data safe is absolutely essential. Allowing private information to become public could result in court cases and damage your company’s credibility and reputation. But where do you store all of this data, and how do you ensure that it is safe — and accessible?

The modern concept of a sandwich can be traced back to eighteenth century Europe. The first written usage of the word appeared in a historian’s journal, referring to “bits of cold meat” as a “sandwich.” Today, sandwiches are a staple in restaurants and homes throughout the U.S. With so many varieties to choose from, it’s no surprise that 79 percent of adults say they have eaten a sandwich in the past seven days.

In the latest edition of its Culinary Trend Tracking Series, Packaged Facts covers the top trends in the U.S. sandwich industry. Over the next few weeks, we are going to explore these trends and provide an overview of the sandwich types that are gaining importance in U.S. restaurants.

Market research is critical for making sound business decisions. But don’t take it from us — we asked a variety of business professionals, entrepreneurs, and consultants from different industries to answer the question, “Why does market research matter?”

Here, we’ve gathered their real-world insights to illustrate the benefits high-quality market research can provide for all types of businesses. Read on to learn more. 

With the markets in flux, anxiety about the global economy is kicking into high gear. The Chinese stock market plunged on Monday, setting off a roller-coaster ride of volatility throughout the week. Investor confidence fell, and Wall Street dropped for six straight days — the longest losing stretch for more than three years.

Since June 12, the Shanghai composite index has slumped 38 percent, and investors are becoming increasingly concerned about China’s economic slowdown and the larger ripple effects that could extend into the global economy.

How should you react in such a turbulent environment? Here are guiding principles to keep in mind.

What’s a simple, easy way to keep employees happy and productive? You guessed it — coffee.

Citing its performance-improving qualities, low cost, and ability to boost morale, Business Insider listed coffee as the one perk employers must splurge on.