Calibrating the Impact of Store Brand Credit Cards on Consumer Shopping

A seismic shift is occurring in the private label credit card industry, brought about by a mixture of mobile app technology, customer relationship management advances, geolocational marketing initiatives, and closed loop virtual card payments. In this respect, the physical card that for long embodied the face of this industry is beginning to fade, subsumed by omni-channel loyalty platforms that provide not only a seamless customer purchasing and rewards experience across channels, but also the opportunity to tailor marketing messages to those customers with a degree of specificity never before possible.

Topics: Financial Services

What Is Employer Branding & How Will It Help You?

Image matters, especially in the world of business. Every organization is trying to stand out from the crowd and grab our attention as a consumer. Without a strong brand image, it’s tough to gain traction. You may run an excellent company with strong products and services, but if people don’t have a positive association with your brand, your business will face negative long-term consequences.

Topics: Market Research Strategy Marketing

U.S. Skin Care Market to Reach $10,717.4 Million by 2018

Skin care is a booming industry, as everyone wants flawless skin, and for some, you can’t put a dollar amount on that. The skin care market consists of facial care, body care, hand care, depilatories and make-up remover products and is a $121 billion industry. Now more than ever, consumers are becoming more aware of what they put in, and on, their bodies to stay healthy.

Topics: Cosmetics & Personal Care

How to Use Market Research to Determine Distribution Channels

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

Topics: Profound How To's

Let Them Eat Brioche! Sandwich Trends Impacting the Food Industry

Food industry research has been binging on sandwiches, a culinary form for which the U.S. market is the world’s center of gravity, not least because of eager adoption and adaptation of favorite sandwich formats and fillings from around the world. 

Topics: Food & Beverage

4th of July: A Weekend of Numbers

Food, fireworks, flags, and fun. For many families across the United States, the 4th of July weekend is a great opportunity to spend time with friends and family, grill out and eat good food, and play with fireworks. So much time and thought is put into planning a fun holiday get together that the costs of hosting picnics, traveling, and even buying fireworks isn’t even considered. But, for many companies, the 4th of July weekend is that perfect mid-summer event to boost sales.
Topics: Retail Holiday

Mobile Apps versus Bundled Services

A Mobile Application (Mobile App) is a compact application that is intended to be used on a mobile computing platform such as a mobile telephone, a tablet, or any number of other network aware mobile platforms. A mobile app can be as simple as an alarm clock, or as complex as a business-specific mobile dispatch application. They can be limited to a specific platform, or leverage a common framework to take advantage of multiple platforms.

Topics: Telecommunications & Wireless

How Independent Consultants Can Improve Their Business

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

Topics: Market Research Strategy Profound How To's

Experiential Learning: A Thing of the Future

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin.

Experience-based learning has always been a well-known education model, dating back to the Middle-Ages when apprenticeships were often the only way to learn a specific craft. Nowadays, more and more colleges are adopting this approach in the form of experiential learning programs, bringing real-world experience to students in the classroom.  

Topics: Academic Education

Custom Market Research: Providing Answers to the Most Challenging Business Questions

B2B market research is defined as the systematic collecting, recording and analyzing of information in support of decision making in business-to-business (B2B) commerce. Almost all businesses conduct some type of market research, whether formal or informal, as input in support of making informed and sound business decisions. By far, the most common form of B2B research is focused on sizing markets, projecting market growth, competitive intelligence, and understanding market dynamics. This information is typically used in the company’s strategic planning process and is only conducted on an annual basis.

Topics: Market Research Strategy Custom Market Research