Debbie Fletcher

Recent Posts by Debbie Fletcher:

How to Protect Your Mission Critical Data

With a series of large-scale data breaches lighting up news headlines, cyber security is proving to be a major ongoing concern for corporations of all sizes. According to a recent report, the number of cyber attacks has grown exponentially in the last few years, and hackers are using increasingly complex and sophisticated methods.

For businesses, keeping mission critical data safe is absolutely essential. Allowing private information to become public could result in court cases and damage your company’s credibility and reputation. But where do you store all of this data, and how do you ensure that it is safe — and accessible?

Topics: Software & Enterprise Computing Computer Hardware & Networking

How to Use Market Research to Determine Where to Start Your Business

When starting your own business there are a number of different factors to consider, but as long as you do your research, then it can be made a whole lot simpler, and easier for you to manage and maintain.

Topics: Marketing

Innovative, Cost Effective Ways to Market Your Business

You don’t need to shell out your marketing budget (and if you don’t have a budget it’s time to sort one out) on getting your business out there to potential customers. There are plenty of cost effective ways of marketing your company and encouraging more sales, hits on your site, and increasing client engagement and confidence in your brand. Here’s how.

Topics: Marketing

What Is Employer Branding & How Will It Help You?

Image matters, especially in the world of business. Every organization is trying to stand out from the crowd and grab our attention as a consumer. Without a strong brand image, it’s tough to gain traction. You may run an excellent company with strong products and services, but if people don’t have a positive association with your brand, your business will face negative long-term consequences.

Topics: Market Research Strategy Marketing

How to Launch a Career in Marketing

Marketing is an ideal career choice for someone who wants to work in an industry that keeps up to speed with the very latest technological innovations, makes use of good people and communication skills and is creative. As Career FAQS points out, it’s also needed in virtually every organisation so there is the chance to get good jobs in a host of different business and locations.

Topics: Marketing How To's

Natural Phenomena That Move the Markets

The effects of natural phenomena on global financial markets can be complex and often difficult to assess. Who are the winners and losers, and what are some of the common factors that contribute to the economic impact? To help understand this, let's take a look at a variety of natural phenomena from the last few years and their impact on affected markets.

Topics: Market Research Strategy Financial Services

The Pros & Cons of Mobile Marketing vs. Social Media Marketing

Companies are continually searching for ways to stand out from the crowd and capitalise on new technology to promote themselves. What’s clear is that the mobile phone, the device sitting in everyone’s pockets, is vitally important for the future of marketing. Firms need to go where their audience is, and their audience, invariably, is on their smartphone – be it for browsing the internet, sending an SMS, making a call, using a social media app, taking photos or any of the many other multitude of functions these ubiquitous devices can perform.

Topics: Marketing

The Impact of Market Research on Digital Marketing

Market research is the process of gathering valuable information about the needs and preferences of consumers. It helps in determining if there is a market for a product or service and is a key part in developing any business. It gives businesses an insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.

Topics: Marketing Industry Insights