The problem many companies face is the issue of having an over saturated market, meaning the amount inventory of a product has been maximized and consumer demand has lessened, either by too much production or too many competitors in the market. There are plenty of ways to get out of such a situation and distinguish oneself from others. But, in order to successfully prosper, companies need to use market research to discover which way would be most beneficial.

They say that you can't judge a book by its cover. Likewise, you can’t always judge what sort of content you are going to get out of a market research report just based on pricing or size. However, there are some general guidelines that you can follow that will give you a good idea of what you can typically expect from a report listed on the website. Here are a few general categorizations of reports, what you can expect to get from them, and why you would typically use them. Please note that all prices are estimates of single user license costs.

Before launching any business, it’s imperative you do your research. According to Bloomberg, 8 out of 10 entrepreneurs who start small businesses fail within the first 18 months, a vast 80% don’t succeed. So, if you want to be a part of that successful 20%, you have to put together your SWOT (strengths, weaknesses, opportunities and threats) analysis, business plan, and marketing plan – none of which can be done without reliable and professional market research.

When markets in an industry change somehow, either from new ideas or technological changes, successful organizations quickly begin new research projects to develop conclusions on how they should react to the change. Market research allows these organizations new insights on how changes in their own company can benefit from shifts in the market. Different circumstances can arise that lead to organizations being indecisive about how to react, and, therefore, they are essentially unable to benefit from new market movements.

The U.S. pet market is one of the largest in the world with dedicated pet parents wanting the best for the little loved ones. Even through the recent economic downturn, sales of dog and cat treats remained strong. With health-conscious decisions becoming more prominent in owners own lives, it makes sense that 38% of pet owners believe that natural and organic pet products are often better than standard brands. The future of pet products will be filled with healthier and natural ingredients.

On Thursday, September 18th, we unveiled Marketresearch.com’s newly redesigned home page. These changes were made as part of our continued effort to make your Marketresearch.com experience smoother, quicker and more productive. Every organization's market research needs are different. With this new design, we hope to be able to meet those diverse needs in an effective manner.

To help familiarize our visitors with the new look, here's a quick tour of the changes.

Knowing whether or not your product is something that will sell is one of the biggest questions in marketing. You might think your new product or service is going to sweep the market away, but without having a foundation of information about your customer’s wants and needs, you can’t know if your product is going to do well.

It is difficult to go more than a few days at the moment without reading something about 3D printing. Everything from body parts to food can now be printed. I even read just this week that it is now possible to print an entire house. 3D printing seems to be the next "big thing" and will revolutionise manufacturing, and, whilst it may not replace mass manufacturing any time soon, for small runs or niche products it will be mainstream before we know it. So, this got me thinking: haven't we been here before?

Fall is rapidly approaching, one of my favorite times of the year, with the leaves changing to beautiful colors and the weather a perfect mix of hot and cold.  Every year brings about new trends in every industry, in fashion, technology and, of course, the cosmetics industry. Market research played an important role in this year’s trends at New York Fashion Week (NYFW) where the public got a better look at what the upcoming trends will be.