With the busy lives of Americans today, as well as the movement towards Thanksgiving being a consumer-driven holiday, it isn’t surprising that the traditional golden-brown, 20-pound turkeys are not the most important aspect of Thanksgiving dinner anymore. Families are branching out and purchasing new alternatives to the beautiful bird.

There’s no denying the impact digital media has had on the market research realm. While the Internet has resulted in plenty of positive changes and a significantly increased freedom of information, the sheer amount of data available can be overwhelming. However, there are ways to deal with information overload - ranging from the complex to the extremely simple.

Drug development companies across the world have identified biomarkers as the effective solution to new product developments. The field of system biology provides theoretical and statistical tools for evaluating complicated clinical data. It allows access to molecular profiling information and explains facts related to biology in an orderly manner.

Advertising in the United States generated revenues of $39.1 billion in 2013. Companies and organizations of all sizes use advertising to reach their target market and inform them of their products and promotions. However, a specific form of advertising, and a sometimes less popular form, that focuses on the brand rather than highlighting products is corporate advertising.

As a professional in the market research and competitive intelligence industry, there have been many occasions where I would go looking for information requested by a client only to find that it is just not there. In most cases, the request is simply too specific for syndicated research to handle, but sometimes it's more surprising than that. Sometimes, whole industries are not well represented and that can be more puzzling. So, here is a brief list of common reasons you just can’t find syndicated reports about what you are looking for.

It can be very difficult to establish a criteria for measuring and judging brand awareness and, therefore, judging the efficacy of a marketing campaign. Unlike other measurements, such as website traffic, organic searches, or conversion, awareness is a much more intangible measurement, difficult to quantify and evaluate in a meaningful and objective way. Nevertheless, it can be done. One important tool for doing this can be market research.

The United States Government Accountability Office (GAO) published a report that was made public on October 9, 2014, concluding a two year study of the Department of Defense (DoD), Department of Homeland Security (DHS) and the Department of Transportation (DOT) to closely examine how these agencies use market research.  Their findings indicated that the market research guidance of all three agencies studied, as well as the Federal Aviation Administration (FAA), was consistent with federal regulations but all failed to acceptably collect and analyze market information about vendor capabilities in the three most important phases of a procurement’s life cycle: Presolicitation (before developing new required documents and before soliciting offers), Preaward (during the proposal evaluation process to determine price reasonableness) and Postaward (before awarding task).

There is an old adage in business that goes something like: "If you have two managers that always agree then one of them is redundant." Thankfully, this is not employed in most companies today, and it is not a school of thought I agree with or endorse for a couple of reasons.  

In the past few years, many organizations have adopted technologies into their business models in hopes to increase efficiency, become more flexible, and to transform their current business functions. Market research, too, has adopted new techniques and methodologies in order to keep up with the evolving markets and extend its reach. In a recent blog, The Top 20 Emerging Methods in Market Research, industry expert Greenbook Blog uses data from surveys conducted in September 2014 to determine the emerging trends that are expected to be used in the upcoming years by market researchers.

MarketResearch.com partners with more than 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover.

This week, MarketResearch.com is spotlighting global healthcare and energy research firm GlobalData. Read on to learn more about GlobalData and their products.