It can be very difficult to establish a criteria for measuring and judging brand awareness and, therefore, judging the efficacy of a marketing campaign. Unlike other measurements, such as website traffic, organic searches, or conversion, awareness is a much more intangible measurement, difficult to quantify and evaluate in a meaningful and objective way. Nevertheless, it can be done. One important tool for doing this can be market research.

The United States Government Accountability Office (GAO) published a report that was made public on October 9, 2014, concluding a two year study of the Department of Defense (DoD), Department of Homeland Security (DHS) and the Department of Transportation (DOT) to closely examine how these agencies use market research.  Their findings indicated that the market research guidance of all three agencies studied, as well as the Federal Aviation Administration (FAA), was consistent with federal regulations but all failed to acceptably collect and analyze market information about vendor capabilities in the three most important phases of a procurement’s life cycle: Presolicitation (before developing new required documents and before soliciting offers), Preaward (during the proposal evaluation process to determine price reasonableness) and Postaward (before awarding task).

There is an old adage in business that goes something like: "If you have two managers that always agree then one of them is redundant." Thankfully, this is not employed in most companies today, and it is not a school of thought I agree with or endorse for a couple of reasons.  

In the past few years, many organizations have adopted technologies into their business models in hopes to increase efficiency, become more flexible, and to transform their current business functions. Market research, too, has adopted new techniques and methodologies in order to keep up with the evolving markets and extend its reach. In a recent blog, The Top 20 Emerging Methods in Market Research, industry expert Greenbook Blog uses data from surveys conducted in September 2014 to determine the emerging trends that are expected to be used in the upcoming years by market researchers.

MarketResearch.com partners with more than 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover.

This week, MarketResearch.com is spotlighting global healthcare and energy research firm GlobalData. Read on to learn more about GlobalData and their products.

Market research is imperative when it comes to any organization – new or established. You need it to understand your target market and increase sales. Highly effective organizations understand the importance of market research continually taking place. As smallbusiness.gov puts it, organizations conduct market research for numerous reasons throughout various stages of development, all of which are equally important.

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Mind Commerce Publishing. Mind Commerce focuses on various sectors of the Telecommunications and Information Technology industries, including traditional telecom as well as wireless and Internet-based communications. Their coverage includes digital technologies, platforms and infrastructure for communications, applications, content and commerce.

The induced pluripotent stem cell (iPSC) market first emerged in 2006, when iPSC technology was pioneered by Shinya Yamanaka’s lab at Kyoto University in Japan. The shocking discovery that the introduction of four transcription factors into adult cells could convert them into pluripotent stem cells sent waves of excitement throughout the scientific community. This landmark event came to represent one of the greatest stem cell research discoveries of all time and was memorialized in 2012, when Dr. Yamanaka and Sir John Gurdon were awarded the Nobel Prize "for the discovery that mature cells can be reprogrammed to become pluripotent.” 

As popularity of natural and organic food has increased, so has the number of stores that carry natural and organic products. Over the past few years, leading retailer of natural and organic foods, Whole Foods, has experienced declining sales as new competitors continue to enter and claim stake in the market. A specific store that has increased their market share is Trader Joe’s, a quirky, smaller store filled with unique and organic products.

In each stage of the market research process, there are common mistakes that can be made. It is when we make mistakes that our reactions are most important. How researchers choose to handle their mistakes will determine whether there will be a successful outcome in a market research project.