--- title: A Wake-Up Call for the Mattress Industry? description: Stocks dropped for Tempur-Sealy and Select Comfort. Are investors concerned about the outlook of established mattress manufacturers? image: https://blog.marketresearch.com/hubfs/Images/Blog_Images/Mattress.jpg --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # A Wake-Up Call for the Mattress Industry? by [Steven Richmond](https://blog.marketresearch.com/author/steven-richmond), on October 12, 2016 ![Mattress industry.jpg](https://blog.marketresearch.com/hs-fs/hubfs/Images/Blog_Images/Mattress.jpg?width=300&name=Mattress.jpg "Mattress industry.jpg")Tempur-Sealy International, a leading manufacturer of sleep products such as mattresses and foundations, received a rather rude wake-up call September 28. Tempur-Sealy’s shares (NYSE:TPX) [fell over 20% that morning](http://www.wsj.com/articles/less-cash-in-the-mattress-at-tempur-sealy-1475084361) after the company announced that it expected full year sales to decline between 1% and 3% from 2015 levels. While Tempur-Sealy [cited lower-than-expected](http://investor.tempursealy.com/releasedetail.cfm?ReleaseID=991153) third quarter sales for the revision, the company did not provide an explanation for that decline. Competing manufacturer Select Comfort Corporation’s stock price (NASDAQ:SCSS) also fell on the news, suggesting that investors are concerned about the outlook of the broader industry. ### Mattress Firm Restructuring Weighs on Sales One source of troubles for Tempur-Sealy may be a recent shakeup in the US retail environment. Leading US sleep product retailer Mattress Firm Holding Corp [was acquired](http://www.businesswire.com/news/home/20160916005843/en/Steinhoff-Completes-Acquisition-Mattress-Firm) by Steinhoff International Holdings in mid-September. This, along with Mattress Firm’s ongoing [project to rebrand many of its stores](http://www.wsj.com/articles/mattress-firm-warns-of-loss-over-store-rebranding-1465506535), likely weighed on the retailer’s recent sales. A downturn in sales from Mattress Firm goes a long way in explaining Tempur-Sealy’s sudden decline, as Mattress Firm accounted for roughly a quarter of Tempur-Sealy’s total sales in 2015. In evaluating the impact of a potential Mattress Firm slowdown on Tempur-Sealy, an interesting point of comparison will be Select Comfort’s third quarter performance. Select Comfort does not rely on third party retailers like Mattress Firm for sales, instead leaning on its own network of stores. As a result, a poor third quarter showing by Select Comfort would be indicative of challenges beyond the Mattress Firm acquisition. ### New Entrants Bring New Challenges A second source of troubles for established manufacturers is a highly successful group of startups, which have leveraged consumer frustrations concerning confusing product information, high prices, and pushy salespeople. Led by “bed-in-a-box” companies — so called because their mattresses are delivered compressed in cardboard boxes for easier shipping — these firms designed their businesses to address all of these hassles. For example, Casper Sleep and Tuft & Needle each offer a single line of relatively affordable mattresses that are primarily sold online. The two companies also offer 100-day trial periods, during which mattresses may be returned for a full refund at no cost to the consumer. ![Casper_mattress.jpg](https://blog.marketresearch.com/hs-fs/hubfs/Images/Blog_Images/Blog_Sarah/Casper_mattress.jpg?width=706&name=Casper_mattress.jpg) *Photo Source: [Casper.com](https://casper.com/press)* While still relatively small players, these startups have undergone sharp growth in the last few years. The bed-in-a-box model has particularly  [resonated with younger consumers](http://www.usatoday.com/story/tech/2015/02/12/caspers-bed-in-a-box-resonates-with-millennials/23319811/), who have been the driving force behind the trend. Continued growth by these manufacturers will come at the expense of established producers, such as Tempur-Sealy. ### Want to Learn More? Don’t worry, we have you covered! For additional information and analysis of US market and industry trends, see [*Sleep Products: United States*](https://www.marketresearch.com/Freedonia-Focus-v3334/Sleep-Products-United-States-10288506/?progid=89124), a report published by the Freedonia Focus Reports division of The Freedonia Group. The report also includes numbers and analysis covering US sleep product demand and shipments by product for 2005-2015 with projections to 2020. Product segments include: - innerspring mattresses - non-innerspring mattresses - foundations - sleep system ensembles. While you’re there, check out some of our related reports, which include [*Bed & Bath Furnishings: United States*](https://www.marketresearch.com/Freedonia-Focus-v3334/Household-Furniture-United-States-8911568/?progid=89124) and [*Household Furniture: United States*](https://www.freedoniagroup.com/freedonia-focus/FF20010/household-furniture-united-states.htm). 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