Homeowners are remodeling again. They are on the lookout for products that compete with traditional high-end materials but come with a mid-range price tag. The underlying strength of the US housing market and the rising valuations of people’s homes are supporting robust activity in residential improvement, repair and remodeling.
This fact is underscored by the recent earnings of several big-box/DIY retail chains like Lowe’s and Home Depot. Home Depot reported in August that comparable (same store) sales rose by 4.7% in Q2 2016 over the same period in 2015 , and Lowe’s reported a similar 4.0% rise for its Q2 same store sales over 2015 . Both stores expect full-year same store sales growth for 2016 to range between 4.4% and 4.9% as compared to the latest US Federal Reserve estimate of 2016 growth of approximately 2.0% . Home Depot’s CEO, Craig Menear, specifically called out generally rising home valuations as the basis for his company’s optimism going forward regarding sales growth and overall residential renovation spending.