Before the long weekend, be sure to catch up on the most recent insights and analysis from Marketresearch.com's publishing brands!

This week's articles covered the decorative tile market, fiduciary rules, misconceptions about market research, and more.

Augmented reality overlays digital information in an augmented form in the physical world. It enables the gathering of data and presents the data in 3D condition. Virtual reality (VR), on the other hand, is where computer-assisted technology is used to construct a simulated environment virtually. At present, the global virtual reality and augmented reality market across different end-user industries was valued at $12.15 billion in 2018 and is projected to reach $78.45 billion by 2025.

Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.

In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.

Take a moment to scan through the latest headlines from Packaged Facts and Simba Information. This week, analysts covered the "stealth health" movement, instructional materials adoption, the cost of market research, and much more.

It’s no secret that market research can be expensive, at times costing thousands (or even tens of thousands) of dollars. Making an investment might seem intimidating if you don’t know what you’re looking for. But business intelligence experts can tell you that most times, the higher cost of quality market research is worthwhile when weighed against the expense of the avoidable mistakes that it can help prevent.

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Be sure to catch up on this week's analysis from Packaged Facts and The Freedonia Group. Articles covered innovation in pressure sensitive tapes, gift card trends, and more.

Note: The following is an excerpt from the white paper "Are EVs equipped enough to overthrow the dominance of vehicles based on ICE?" by BIS Research, a global market intelligence, research, and advisory company that focuses on emerging technology trends that are likely to disrupt the market. 

The total weight loss market is now worth more than $72 billion, and a growing share of it takes place online and digitally. Technology and increased usage of the Internet and smartphones have changed the way Americans lose weight, and how they access weight loss programs. New companies like Noom have entered the market with apps in attempts to “disrupt” long-established players like Weight Watchers, NutriSystem, and Jenny Craig.

April showers bring May market analysis! Take a moment and catch up on all the latest from Marketresearch.com's publishers, including an article from our CEO and Founder Robert Granader.