Demand for mental health services soared with the pandemic and 61 million Americans (more than one in five adults) now have some form of mental illness, with prevalence among adolescents rising sharply.

Professional coaching is no longer niche—it’s mainstream. More Americans than ever are turning to coaches for support with career transitions, work–life balance, technology shifts, personal finance, relationships, health habits, and everyday motivation.

Meditation has become more mainstream in America, with interest soaring during the pandemic for apps like Calm and Headspace.

There are 1.5 million children with autism in America, and the United States is the largest market for autism treatment programs. This is a long-term growth market.

Meal replacements such as shakes and nutrition bars have long been a popular DIY option for American dieters. Retail non-prescription appetite suppressants such as fat burners and other diet pills have also been popular. Both products are easy to obtain, inexpensive, and carry no significant side effects.

The $38 billion U.S. commercial weight loss market is 15% larger than in 2020, but has had to pivot to adjust to huge competition from the popular GLP-1 drugs.

At no other time in the U.S. weight loss market history has one product so dominated the market as have the new GLP-1 weight loss drugs. American dieters have flocked to them, shunning commercial weight loss programs such as Weight Watchers, Medifast, as well as retail and MLM meal replacements.

Outpatient physical therapy is in demand, as the U.S. population ages. A stable reimbursement environment, private equity investment, and the popularity of PT as an alternative to opioids for pain management all contribute to a positive outlook through 2030.

Business brokers form a growing $1.8 billion U.S. market boosted by the large number of businesses now being sold by retiring Baby Boomers, Millennials, and others. The market is 80% untapped as only 20% of the businesses sold are sold by business brokers.