It’s no secret that market research can be expensive, at times costing thousands (or even tens of thousands) of dollars. Making an investment might seem intimidating if you don’t know what you’re looking for. But business intelligence experts can tell you that most times, the higher cost of quality market research is worthwhile when weighed against the expense of the avoidable mistakes that it can help prevent.

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Be sure to catch up on this week's analysis from Packaged Facts and The Freedonia Group. Articles covered innovation in pressure sensitive tapes, gift card trends, and more.

Note: The following is an excerpt from the white paper "Are EVs equipped enough to overthrow the dominance of vehicles based on ICE?" by BIS Research, a global market intelligence, research, and advisory company that focuses on emerging technology trends that are likely to disrupt the market. 

The total weight loss market is now worth more than $72 billion, and a growing share of it takes place online and digitally. Technology and increased usage of the Internet and smartphones have changed the way Americans lose weight, and how they access weight loss programs. New companies like Noom have entered the market with apps in attempts to “disrupt” long-established players like Weight Watchers, NutriSystem, and Jenny Craig.

April showers bring May market analysis! Take a moment and catch up on all the latest from Marketresearch.com's publishers, including an article from our CEO and Founder Robert Granader.

In a recent letter to Amazon shareholders, Founder and CEO Jeff Bezos said consumer feedback didn’t lead to the development of Amazon’s popular Echo device.

“No customer was asking for Echo,” Bezos wrote. “This was definitely us wandering. Market research doesn’t help. If you had gone to a customer in 2013 and said ‘Would you like a black, always-on cylinder in your kitchen about the size of a Pringles can that you can talk to and ask questions, that also turns on your lights and plays music?’ I guarantee you they’d have looked at you strangely and said ‘No, thank you.’”

Selecting a market research company can be a challenging prospect, particularly if you’re not sure where to begin or what your specific needs might be. That’s why Marketresearch.com employs a highly qualified team of customer service representatives that can guide you through the process of choosing the business intelligence best suited to your goals. 

Check out the latest from Marketresearch.com's publishing divisions, including analysis highlighting growth in iron ore mining, a look at how Congress is curtailing existing regulations on Wall Street, insights into the importance of market research, and much more.

The catalyst in the smart weapons market is the global pressure to reduce civilian causalities during conflict. The concept of carpet-bombing entire cities or an area increased civilian causalities. World War I resulted in around 7 million civilian deaths, and World War II resulted in around 50 million civilian deaths.

In the case of conventional bombs, the proximity to the target and the probability to neutralize the target were directly proportional to each other. This also exposed airborne assets to enemy fire, and the risk of airplanes being shot down was very high.