Market Research Publisher Spotlight: Timetric

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting economic and business research firm Timetric. Read on to learn more about Timetric and their products.

Topics: Travel & Leisure Manufacturing & Construction Business Services & Administration Financial Services

Market Research Reveals a Reinvigorated Image for Cider in the UK

The image of cider as a low cost, high ABV alcoholic beverage is well and truly outdated in the UK. Instead, the beverage is now perceived as fun and vibrant with a trendier image than that of beer. 

According to a recent Canadean survey, 29% of UK adults drink cider. Although the drink is not as popular as beer (44% of those who drink alcohol drink beer), it shows that cider is becoming more popular as an alcoholic drink. Moreover, cider drinkers have one unanimous verdict of the cider market: 68% believe that cider has a more premium image in the UK compared to ten years earlier.
Topics: Food & Beverage

Market Research Publisher Spotlight: Canadean

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting Fast-Moving Consumer Goods market research publisher Canadean. Read on to learn more about Canadean and their products.

Topics: Cosmetics & Personal Care Food & Beverage Retail Manufacturing & Construction Healthcare

Profound.com: The Market Research You Need Exactly When You Need It

Every morning, I check my phone, just as millions of us do, to see the email in-box displaying a delightful red dot with a figure proudly displayed. For me, that figure is generally in the twenties or thirties. I open my e-mail in anticipation that today’s deliveries will all be exciting and relevant to what I’m focused on. I’m disappointed; it’s a jumble of non-relevant spam dross. Why don’t I delete all?

Because, just maybe somewhere in there is an email from Profound.com. That informative and precisely relevant email will be focused on a current project or industry that I need information on. Why do I seek out this golden nugget of an email? Well, because I told it precisely what I needed to be contained within it. It took me minutes to set up, and that investment was invaluable. How did I do it? By using the highly customized features on my Profound.com market research solution. But, why did I invest my valuable minutes?

Topics: Market Research Strategy Profound Market Research Subscription

Baby Boomers and Millennials: Two Sides of the Same Consumer Coin

Much ado has been made over the differences in the mindsets of Baby Boomers and Millennials. In regard to their habits as retail consumers, the adults of the Millennial generation have often been painted as volatile, demanding, brand schizophrenic, overly obsessed with online shopping, and disproportionately swayed by word-of-mouth and peer product reviews. To many, Millennials are a retailer’s worst nightmare: a legion of boogeymen destined to discombobulate the delicate balance of the consumer-retailer relationship dynamic that has thrived in the half century since Baby Boomers first reached the pinnacle of their market-shaping powers.

Topics: Demographics

How to Use Market Research: An Entrepreneur's Perspective

Every business needs to evolve. Otherwise, you'll find yourself running the best buggy whip business at the turn of the century. Growing revenue is not the only benchmark of a healthy business. A business can be healthy and heading down the right path until, well, it isn't. Phrases like innovator's dilemma, innovator's solution and accelerated disruption have hit the lexicon.

Borders Books made $101 million less than three years before losing $157 million. Blackberry (enough said), Sears, JC Penney, and even more recent high fliers like Zynga have simply misread the market and found themselves on a downward trajectory after experiencing substantial success previously.

So, how do you grow? What new products will attract the customers I want? What else can I sell to my current customers? Where are my new customers? New markets?  By definition, I don’t know anything about them, how do I learn?

Topics: Market Research Strategy Emerging Markets

How Relationships Can Increase Market Research Sales

Purchasing market research isn’t always about a simple click of a mouse. It’s about building trust and investing in a relationship that will help ensure companies get the most appropriate business intelligence for their needs. That’s why many market research publishers choose to distribute their products through a comprehensive marketplace. With additional resources and different ways to connect, there are more viable opportunities to nurture relationships that will sell more products, but, ultimately, end with happier and more satisfied buyers. If you are a publisher interested in increasing revenue and client satisfaction, here are a few ways the relationships a market research marketplace forms with buyers can help you:

Topics: Market Research Provider

Non-GMO Market Research Questions and Opportunities

The subject of non-GMO (genetically-modified organism) food products has been in the spotlight constantly over the last few months. The recent phasing out of Chobani products at Whole Foods, due to the yogurt company's milk-producing cows' consumption of GMO, is a testament to the growing debate over GMO food products and increasing demand for non-GMO product development.

More broadly, the call for products that have less processing and modification has been significant in the last decade, and, thus, products like all-natural or organic have been sought after and are part of dynamic, high-growth industries.

Topics: Food & Beverage

Medical Devices: Using Market Research to Find Growth Areas

Few industries will be challenged in the coming years like the medical device industry. Many observers project that the overall medical device market may suffer from reduced profits, less venture capital spending, and R&D due to the double-effects of a new excise tax in the United States and reimbursement cuts in world markets. But, this doesn’t mean the whole industry will suffer. Without market research, one might be tempted to generalize the industry, resulting in missed opportunities. Market research reports can help market-watchers find these right opportunities. 

Topics: Healthcare Medical Devices

Market Research Habits of Highly Effective Start-Ups

"Start with the end in mind." The late Stephen Covey was not necessarily referring to business when he wrote this thought in his popular book, 7 Habits of Highly Effective People. But, the sentiment still rings true, particularly when talking about launching a start-up. Developing good habits and outlining smart steps are crucial to achieving entrepreneurial success, and beginning your endeavor with solid market research habits will much better equip you to reach your end goals. So, we've briefly outlined seven market research habits to help you launch your start-up effectively and successfully.

Topics: Market Research Strategy