Superfoods, aji peppers, pichuberries, goji berries, purple corn, green tea, ancient seeds, Mediterranean foods, Peruvian cuisine, Korean tacos, the list of trendy food flavors and themes go on and on. Add that to the list of consumer trend behaviors around food, like cravings for sweet & savory, wellness foods, “adventure, courage & optimism,” quest for authenticity, internationalism on the agenda, etc. Mining food trends and identifying which are the most opportunistic can be a daunting task for food producers, retailers and foodservice establishments, including restaurant companies.
Understanding what is “hot” is easy; diving into a cross-analysis against market data and significant consumer opinions is more complex. The task of identifying today's most opportunistic food trends can be made easier by cross-analyzing against these factors. Food industry players are wise to make data-driven decisions and not just produce to today’s flavor of the day. Here’s a way to start:
Seek first to understand the food context and conversation