A Series Identifying Trends, Challenges and Opportunities Banks and Bankers Will Face in 2015

Bankers throughout the globe primarily focus on operating their banks in a safe and efficient way. But, they have little time to gain clear, established and organized information about the industry as a whole, and as we move into a new year, it is as critical of a time as ever to understand the factors that will be driving the industry moving forward. Therefore, Banking Reports, Ltd. Research, a leading banking industry research firm, has identified the following trends to help bankers better understand the challenges and opportunities that will arise throughout 2015.

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

The American affluent shoppers – those with the money that affords them the opportunity to buy luxury goods – are caught under a dark cloud of austerity. In my last blog post, Affluent Austerity: Top Trends Shaping the Luxury Consumer Market in 2015, the trend toward affluent austerity was explored. It is this trend that is giving rise to the second most important luxury trend for 2015:  Affluent consumers are expressing luxury in a brand new style.

As 2015 arrives, so do new trends in the Manufacturing and Construction industries. Both are expected to see new changes to the industry business models as new factors contribute to the growth of the sectors, including new technologies and boosts in the economy.

Sincerely,

The MarketResearch.com Team

New technologies and trends are projected to make big changes in the retail and consumer goods industry for 2015. Trends are going to change the customer experience both in store and from home. Some of the biggest trends include: product customization, increased self-serve options, industry crossover, and increased mobile app usage.

Machine-to-Machine (M2M) Communications

Machine-to-Machine (M2M) communication is a revolutionary technology that allows effective supervision and maintenance of physical assets. M2M communication has historically represented the integration of microprocessors, microcontrollers and sensors with communications, monitoring and control systems to improve efficiencies and effectiveness of business operations.  

To market effectively to customers, brands are going to need to market in new and innovative ways. Some of the biggest marketing trends that are expected to pop up in 2015 include the personalization of campaigns, creative content, use of videos, and building relationship with customers through big data.

Looking ahead to 2015, it’s clear that the changes in consumer preferences will influence new trends in food retailing. The types of trends consumers will be seeking in restaurants will change as well as the way consumers buy their groceries. We viewed two research reports from Packaged Facts, leading food and beverage industry experts, Future of Foodservice: Food and Beverage Menu Trends & Opportunities and Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing, to determine what the biggest trends of the new year will be.

By the close of 2014 in the next couple weeks, sales of coffee in retail and foodservice are expected to hit $48 billion. To capture some of those sales, coffee shops and brands are going to have to be innovative, embrace change, and get creative with their business decisions. One company that has truly grasped these concepts is none other than K-cup creator, Keurig.

Even with all the different traditions and customs, one thing remains consistent during the holiday season: consumers shop. For almost all retailers, the end of the year holiday shopping brings in the biggest profits all year long. Presents, decorations, food, and many more items are purchased in abundance to prep for days spent with families and gifts for loved ones.