Customer loyalty programs are one of the fastest growing marketing techniques among various different industries. American Airlines was one of the first companies to launch a successful loyalty program in 1981, and since then, loyalty programs have only increased in popularity and diversity. Because such programs are so common, not to mention the number of types of loyalty programs to choose from, it is important that you use market research to help you understand which program works best for your organization.

A Series Identifying Trends, Challenges and Opportunities Banks and Bankers Will Face in 2015

In Part-1 and Part-2 of this three-part series, Banking Reports, Ltd. Research, a leading research firm covering the banking industry, identified six significant trends that are projected to impact the banking sector during 2015. These trends have included: Apple Pay, FED rate-hike, African banking, the Chinese banking system, crypto-currencies and commodity-sensitive economies. In  this final installment, Banking Reports will explore four final trends and how they will impact the industry this year, including: PayPal, FinTech vs. FinServ, Europe's struggles, and the biggest challenges and successes for the upcoming year.

The UK Lighting market was estimated to be worth over £1.7 billion in 2014, with a positive outlook in 2015 for good growth of around 8-9%. Key drivers of this growth include the following:

• Returning confidence in the new housebuilding market
• Growth in consumer confidence for the repair and maintenance sector
• Recovery within the private commercial construction sector
• Growth of the LED lighting sector

Healthcare market research publisher Kalorama Information has identified the top five trends in the healthcare field that made an impact in 2014 and will continue to be an influence throughout 2015. Kalorama compiled its list based on news events, growth rates of markets the firm studied in 2014, and information requests the firm receives from industry participants. 

A Series Identifying Trends, Challenges and Opportunities Banks and Bankers Will Face in 2015

In Part-1 of this three-part series, Banking Reports, Ltd. Research, a leading banking industry research firm, identified the first three, out of a total of 10, trends that will impact the banking industry throughout 2015, including: Apple Pay, FED rate-hike and African banking. In this second installment, we will take a look at trends in the Chinese banking system, crypto-currencies and commodity-sensitive economies.

Deciding on a price for a product or service is one of the most important decisions for any organization. Because companies need to cover their costs, it is vital that the price of an item is high enough to cover expenses, but not so high that customers won’t be willing to pay for the product. There are many market research techniques that are important to determine the best price point for any given product.

A Series Identifying Trends, Challenges and Opportunities Banks and Bankers Will Face in 2015

Bankers throughout the globe primarily focus on operating their banks in a safe and efficient way. But, they have little time to gain clear, established and organized information about the industry as a whole, and as we move into a new year, it is as critical of a time as ever to understand the factors that will be driving the industry moving forward. Therefore, Banking Reports, Ltd. Research, a leading banking industry research firm, has identified the following trends to help bankers better understand the challenges and opportunities that will arise throughout 2015.

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

The American affluent shoppers – those with the money that affords them the opportunity to buy luxury goods – are caught under a dark cloud of austerity. In my last blog post, Affluent Austerity: Top Trends Shaping the Luxury Consumer Market in 2015, the trend toward affluent austerity was explored. It is this trend that is giving rise to the second most important luxury trend for 2015:  Affluent consumers are expressing luxury in a brand new style.

As 2015 arrives, so do new trends in the Manufacturing and Construction industries. Both are expected to see new changes to the industry business models as new factors contribute to the growth of the sectors, including new technologies and boosts in the economy.