How to Use Market Research to Determine Distribution Channels

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

Topics: Profound How To's

Let Them Eat Brioche! Sandwich Trends Impacting the Food Industry

Food industry research has been binging on sandwiches, a culinary form for which the U.S. market is the world’s center of gravity, not least because of eager adoption and adaptation of favorite sandwich formats and fillings from around the world. 

Topics: Food & Beverage

4th of July: A Weekend of Numbers

Food, fireworks, flags, and fun. For many families across the United States, the 4th of July weekend is a great opportunity to spend time with friends and family, grill out and eat good food, and play with fireworks. So much time and thought is put into planning a fun holiday get together that the costs of hosting picnics, traveling, and even buying fireworks isn’t even considered. But, for many companies, the 4th of July weekend is that perfect mid-summer event to boost sales.
Topics: Retail Holiday

Mobile Apps versus Bundled Services

A Mobile Application (Mobile App) is a compact application that is intended to be used on a mobile computing platform such as a mobile telephone, a tablet, or any number of other network aware mobile platforms. A mobile app can be as simple as an alarm clock, or as complex as a business-specific mobile dispatch application. They can be limited to a specific platform, or leverage a common framework to take advantage of multiple platforms.

Topics: Telecommunications & Wireless

How Independent Consultants Can Improve Their Business

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

Topics: Market Research Strategy Profound How To's

Experiential Learning: A Thing of the Future

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin.

Experience-based learning has always been a well-known education model, dating back to the Middle-Ages when apprenticeships were often the only way to learn a specific craft. Nowadays, more and more colleges are adopting this approach in the form of experiential learning programs, bringing real-world experience to students in the classroom.  

Topics: Academic Education

Custom Market Research: Providing Answers to the Most Challenging Business Questions

B2B market research is defined as the systematic collecting, recording and analyzing of information in support of decision making in business-to-business (B2B) commerce. Almost all businesses conduct some type of market research, whether formal or informal, as input in support of making informed and sound business decisions. By far, the most common form of B2B research is focused on sizing markets, projecting market growth, competitive intelligence, and understanding market dynamics. This information is typically used in the company’s strategic planning process and is only conducted on an annual basis.

Topics: Market Research Strategy Custom Market Research

Chinese Healthcare Spending Hit $590.2 Billion Across 2014

The Chinese economy has grown substantially from a GDP of $1,931 billion in 2004 to reach $10,355 billion across 2014, a 10-year CAGR of 10.3%. Many analysts forecast that Chinese GDP will surpass US GDP, currently the globe's largest, by 2020; some forecast even sooner. This rise in GDP has been mirrored across many sectors in China, with increased levels of spending in public infrastructure, manufacturing, healthcare and many, many other domestic industries.

Topics: Healthcare Medical Devices

How Market Research Can Help You Go from Start-Up to Enterprise

Start-up businesses can easily fall short of their dreams and goals by not making the right business decisions. There are so many factors that go into creating a successful enterprise that a lot of businesses don’t think about because they get too focused on their product or idea and don’t look at what could happen in the future.

Topics: Market Research Strategy Profound How To's

How to Launch a Career in Marketing

Marketing is an ideal career choice for someone who wants to work in an industry that keeps up to speed with the very latest technological innovations, makes use of good people and communication skills and is creative. As Career FAQS points out, it’s also needed in virtually every organisation so there is the chance to get good jobs in a host of different business and locations.

Topics: Marketing How To's