Image matters, especially in the world of business. Every organization is trying to stand out from the crowd and grab our attention as a consumer. Without a strong brand image, it’s tough to gain traction. You may run an excellent company with strong products and services, but if people don’t have a positive association with your brand, your business will face negative long-term consequences.

Skin care is a booming industry, as everyone wants flawless skin, and for some, you can’t put a dollar amount on that. The skin care market consists of facial care, body care, hand care, depilatories and make-up remover products and is a $121 billion industry. Now more than ever, consumers are becoming more aware of what they put in, and on, their bodies to stay healthy.

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

Food industry research has been binging on sandwiches, a culinary form for which the U.S. market is the world’s center of gravity, not least because of eager adoption and adaptation of favorite sandwich formats and fillings from around the world. 

A Mobile Application (Mobile App) is a compact application that is intended to be used on a mobile computing platform such as a mobile telephone, a tablet, or any number of other network aware mobile platforms. A mobile app can be as simple as an alarm clock, or as complex as a business-specific mobile dispatch application. They can be limited to a specific platform, or leverage a common framework to take advantage of multiple platforms.

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin.

Experience-based learning has always been a well-known education model, dating back to the Middle-Ages when apprenticeships were often the only way to learn a specific craft. Nowadays, more and more colleges are adopting this approach in the form of experiential learning programs, bringing real-world experience to students in the classroom.  

B2B market research is defined as the systematic collecting, recording and analyzing of information in support of decision making in business-to-business (B2B) commerce. Almost all businesses conduct some type of market research, whether formal or informal, as input in support of making informed and sound business decisions. By far, the most common form of B2B research is focused on sizing markets, projecting market growth, competitive intelligence, and understanding market dynamics. This information is typically used in the company’s strategic planning process and is only conducted on an annual basis.

The Chinese economy has grown substantially from a GDP of $1,931 billion in 2004 to reach $10,355 billion across 2014, a 10-year CAGR of 10.3%. Many analysts forecast that Chinese GDP will surpass US GDP, currently the globe's largest, by 2020; some forecast even sooner. This rise in GDP has been mirrored across many sectors in China, with increased levels of spending in public infrastructure, manufacturing, healthcare and many, many other domestic industries.