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In 2015, the market experienced a stampede of wearable devices. Consumers had access to some of the newest tech devices that were able to track movement, heartbeats, location, and more. However, many consumers found that these wearables came up short. Costs were high, and expectations for accuracy were not always met. Wearable devices held a 30 percent return rate and high product abandonment after six months.

This doesn’t mean consumers should give up hope. Although our main introduction to wearables has consisted of watches and wristbands, the future is looking even bigger, and is more focused on smart textiles and clothing.

In this series, we highlight specific research companies on MarketResearch.com so users can learn more about the resources that are available on our website. Through question-and-answer interviews, we delve into each research company's unique expertise and how they help businesses develop winning strategies. Today, we’re interviewing Occams Business Research, a global provider of information services that spans multiple industry verticals and geographies. Learn more about this market research provider in the interview below.

What trends should market researchers expect in 2016? To find out, we asked a variety of executives and thought leaders to share their predictions for the coming year. Our sources include industry veterans at established firms, as well as a number of innovative entrepreneurs.

These respondents cited a range of influential factors including the role of mobile devices, big data, and social analytics in understanding consumer behavior. New technological developments could help market researchers unlock real-time data and answer strategic business questions more quickly and accurately. To find out more about these trends, check out the series of quotes below. 

In 2015, the manufacturing and construction industries experienced high growth in profits and innovation. A number of trends gained momentum including the Internet of Things, next-shoring, and an increase in commercial buildings, single-family homes, and manufacturing plant construction.

To sustain and even surpass this year’s growth, companies will need to understand the trends that are expected to impact these industries in 2016. A range of factors such as e-commerce, robotics, security concerns, and green initiatives will influence these industries in the year to come. Read on to learn more.  

In this series, we spotlight specific publishers on Profound and MarketResearch.com. Through Q&A discussions, we highlight each publisher's unique expertise and how they help businesses get the insights they need to achieve mission-critical objectives. Today, we’re interviewing the Freedonia Group, a leading international market research company that publishes more than 400 studies annually. Learn more about them in the post below.

If marketers take a close look at their company website data, they will gain valuable insights to make those websites generate more sales leads and e-commerce revenue. In addition, the same data can improve lead and revenue production beyond the website — provided the data is shared throughout the organization, rather than confined to the website development team and Internet marketing analysts, as it often is. In this article, we’ll look at:

• Important data to review
• Important data gaps that must be filled
• How to use the data to improve lead and revenue production

Advancements in technology have allowed manufacturers to develop and sell devices with the abilities to do just about anything. In 2015, we were introduced to the iWatch, a hoverboard, and 3D printers in our homes, but what’s in store for 2016? Follow along in this blog to learn about five technology trends that will drive the consumer electronics market in the coming year.

The Frank Hawkins Kenan Institute of Private Enterprise at the University of North Carolina supports entrepreneurial development and job creation in regions across the state. Through a grant from the U.S. Economic Development Administration, the Kenan Institute recently launched Technology Commercialization Carolina, a new initiative that promotes tech-based start-ups.

To drive business innovation and promote economic growth, the Kenan Institute provides research services to UNC faculty and a diverse client base across a wide array of industries. The Kenan Institute creates custom analytical reports for entrepreneurs who need current market data to develop business plans and secure funding. Although the Kenan Institute has access to a robust university library system, its staff needed a wider breadth of market research.

In a world where knowledge is power, what you don't know can hurt you. The good news: It's not so hard to find out what your rivals are up to. Competitive intelligence can drive your strategy, calm your fears about the future, and give your company a competitive edge. Competitive intelligence uses many of the same techniques as market research but deploys them to answer highly targeted and specific questions, rather than to gain insight into broad market trends.