You have an idea you know will work, but how do you convince other people in your organization to get on board? Getting buy-in from key stakeholders can often be challenging, even if your idea has clear benefits. In an experiment highlighted in the Harvard Business Review, managers were more likely to discard the very same ideas that made customers excited.

Innovative ideas can seem unfeasible at first, especially if they entail large-scale changes that will alter the status quo. But by doing your homework and gathering the right evidence to support your thesis, you can make a much more persuasive case and increase your chances of being heard. Using third-party analysis and industry data is essential to making a rational, defensible argument — and that’s where market research can help take your pitch to the next level.

MarketResearch.com is a leading provider of business intelligence, offering users access to timely information about hundreds of industries. In partnership with Kalorama Information, MarketResearch.com provides high-quality research and analysis to key decision makers in life science firms.

Life science market research includes broad topics such as biotechnology, healthcare, pharmaceuticals, medical devices, and diagnostics. New and established companies need to be aware of influential changes that may alter how healthcare is delivered and the patient's experience and outcomes. Our white papers and market research reports explain the market sectors and healthcare trends that matter most. Below is a list of our latest white papers with insights into this rapidly changing industry.

As the U.S. economy continues to recover from the effects of the recession, landscaping products such as lighting, pavers, heating elements, and synthetic turf will see increased demand from consumers and professionals. Healthy annual growth of 5.3 percent is forecasted through 2019. In 2014, decorative products were the largest category, with outdoor lighting receiving increased attention.

To find out what's in store for 2016, read on to learn about three major trends that are shaping the $6.3 billion industry for landscaping products in the U.S.

The telecommunications sector has always handled large volumes of data related to customers, operations, and transactions. Over the years, telecom service providers have used a variety of techniques to work with these data sets including statistical analysis, data mining, knowledge management, and business intelligence. However, according to a new white paper written by the research firm Mind Commerce, big data and analytics is profoundly different from previous trends.

"Content is still king,” according to Rob Granader, Founder and CEO of MarketResearch.com, and that fundamental idea drove the acquisition of the Freedonia Group, a leading global provider of reliable and unbiased market research reports and consulting services for more than 30 years.

“This is a great day for our company as we officially welcome the talented Freedonia team to MarketResearch.com,” said Rob Granader.

What is business intelligence, and why is it so important now, given our current market environment? To explore this topic more deeply, we asked thought leaders, executives, and consultants to share their insights. These industry experts touch on a variety of compelling benefits that stretch across different business functions — from marketing to sales to customer service. Here are ten ways business intelligence can enhance your organization and help decision makers make more informed, effective choices.  

Launching a business can be an exciting and rewarding endeavor. But passion and vision are not enough. You also need the right tools and strategies to get your business off the ground and turn it into a lasting success.

Today, we’re interviewing author and entrepreneur Jenn Aubert for her tips on starting a business and researching your market. Her first book Women Entrepreneur Revolution: Ready! Set! Launch! explores the mindset, motivation, and behaviors of successful female entrepreneurs. She is also the co-founder and CEO of LearnSavvy, an online education marketplace and community for women business owners. Read the Q&A below to learn Jenn's practical advice for aspiring entrepreneurs.

Annual consumer spending on Valentine's Day totals 13.2 billion on average, according to the Retail Advertising and Marketing Association. Read our blog post and check out our infographic to learn about the consumer spending trends that help drive revenue on Valentine's Day, including gifting, candy consumption, and other industry statistics.

February is American Heart Month, a time dedicated to spreading awareness of cardiovascular disease, also known as heart disease. Cardiovascular disease (CVD) includes heart attack, arrhythmia, heart valve problems, and the after effects of stroke. CVD is the leading cause of death in the world and in the U.S.

Read on to learn key facts about heart disease and what these statistics could mean for the healthcare industry.

As Americans spend more time on digital devices, pet retailers are finding new, inventive ways to engage consumers online. According to a recent report by research firm Packaged Facts, one of the best storytelling methods available is online videos.

“There’s nothing like being able to show a pet interact with a product,” writes George Puro, the report’s author. “Online videos allow marketers to pull at the heartstrings of pet owners, whether it’s through humor or through a heartwarming tale.”

Take Purina’s “Dear Kitten” video series as a prime example. Created in partnership with BuzzFeed, the original video has now surpassed 25 million views. It has since been developed into a franchise with multiple episodes across different platforms.