5 Top Trends in the Furniture Industry

During the economic recession, the furniture retail industry was negatively impacted as consumers cut back on non-essential spending, but now there is an uptick in demand. In fact, the U.S. furniture industry has outpaced the U.S. economy in recent years. While the housing market improves and discretionary spending increases, we will see this growth continue. By 2019, the global market for furniture and floor coverings is forecast to reach $695 billion.

Several key industry trends have emerged, as new innovation and shifting consumer preferences influence the demand for furniture. Read on to learn more about the top trends that are shaping the furniture industry.

Topics: House & Home Industry Insights

CRISPR/Cas: A New Frontier in Genetic Manipulation

Recently, there has been a lot of buzz around a “new” tool that scientists have found to perform genetic manipulation that is referred to as CRISPR/Cas. The ability to edit DNA has been available for quite some time, so what makes this method special? The answer lies in what it is and how well it works.

What Is CRISPR?

CRISPR is an acronym that stands for “clustered regularly interspaced short palindromic repeats.” It is not actually a technology; it is a natural DNA sequence found in bacteria. So why do we care about bacterial DNA? What scientists have discovered is that there is a part of the bacterial DNA where DNA sequences would show up over and over and, in between those duplicate sequences, there were more unique sequences that matched the viruses that the bacteria had run into in the past. The bacteria use those unique sequences to identify the viruses that are a threat so they can defend themselves much like an immune system.

Topics: Biotechnology Industry Insights

8 Edtech Startups to Watch

New education technology companies have entered the market and are attracting millions of dollars in funding from venture capitalists. In different ways, these companies are working to provide innovative solutions to on-going problems in education.

To learn more, check out the eight education tech companies listed below. The startups highlighted in this article are less than seven years old and have all been profiled in the Ed Tech Startup Dashboard Q3 2015 by Simba Information, a leading provider of market research and analysis.

Topics: Education Industry Insights Simba Information

Market Research Publisher Spotlight: Barnes Reports

MarketResearch.com partners with more than 700 publishers to offer users the most comprehensive collection of market intelligence. This week, MarketResearch.com is spotlighting multi-industry research provider Barnes Reports. We asked Barnes Reports to share more information about their reports and what differentiates them from other market research companies. Read on to learn what they had to say.

Topics: Market Research Provider

The Beauty Market: New Forecasts and Trends

The United States is the largest cosmetics market in the world, and its total revenue is expected to exceed 62 billion in 2016. However, the global market is still growing, with opportunities in emerging markets throughout Asia, Latin America, and Eastern Europe.

The beauty and cosmetics industry can be broken down into smaller segments including make-up, skin care and lotions, hair products, and fragrances and perfumes. Together, these segments form an industry that continues to grow year after year. To learn more about specific segments and find out about new industry trends, read the post below.

Topics: Cosmetics & Personal Care Industry Insights

Tea Sales on an Upward Trend in the U.S.

Leeyen Rogers, age 25, decided to stop drinking soda for health reasons. Instead, she drinks tea to stay hydrated during her busy workweeks as VP of marketing at JotForm in San Francisco.

She prefers to drink iced tea during the day and hot tea at night for relaxation. For Leeyen, tea is a versatile, guilt-free beverage that doesn’t have the potential sugar crash associated with soda. “I don’t love drinking plain water, so tea is a healthy and delicious alternative,” she says.

Leeyen’s beverage choice is representative of a larger trend influencing American consumer habits. The overall demand for tea has increased due to its perceived health benefits, convenience, and availability. In the United States, volumes in the ready-to-drink tea category grew by 3.7 percent, outperforming carbonated soft drinks, which declined 1 percent.

Topics: Food & Beverage Industry Insights

Yes, Brand Awareness Does Matter in B2B Markets

Unlike most B2C marketers, many B2B companies invest little or no resources (both time and money) in understanding brand awareness, but Harvard Business School Marketing Professor John Quelch challenges this position. His reasons:

  • Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force.
  • If left unattended, individual managers will each do their own ad hoc marketing.
  • B2B marketers are realizing that developing brand awareness among their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors.
Topics: Market Research Strategy Marketing Custom Market Research

Finding New Customers Is a Priority for Businesses in 2016

To provide direction and guidance for market research initiatives for the coming year, Unity Marketing recently conducted a year-end user needs survey across its client base. With over 100 respondents, primarily C-suite and marketing executives, as well as entrepreneurs, the survey included a number of questions that weren’t specific to Unity Marketing. Rather, the results reveal the most pressing concerns for businesses of all types, especially those aiming at the affluent consumer segment — the top 20 percent based upon income. Here is what we discovered.

Topics: Market Research Strategy Marketing Market Research Provider How To's

10 Companies to Watch in the Field of Telemedicine

The mobile health market could reach an astounding $86.6 billion by 2020, a yearly increase of 20.8 percent over a five-year period, according to Kalorama Information. In the race to re-imagine patient care, a number of innovative companies are creating new, breakthrough solutions that allow patients to access medical care from the comfort of their homes.

Whether you’d like to to text a therapist, or video conference with a doctor, a variety of services and mobile apps are being released to accommodate different needs and preferences. This dynamic field is quickly becoming crowded with competitors, and we can expect to see big shifts in the coming years as companies jostle for position and test new business models.

Topics: Healthcare Kalorama Information

How Late-Blooming Entrepreneurs Research Business Ideas

Lucinda Lawson, a one-time university professor, was 48 when she became the owner of the Clifton Wine Shop & Tasting Room in Clifton, Virginia, three years ago. She’s among the many baby boomers and gen Xers who are switching gears and turning to entrepreneurship in the second halves of their lives.

 

The percentage of entrepreneurs ages 55 to 64 grew from 14 percent in 1996 to 23 percent in 2013, according to the Ewing Marion Kauffman Foundation. The savviest of these late-blooming entrepreneurs know better than to rely on hunches when evaluating whether to move forward with a prospective business.

Topics: Market Research Strategy