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How MarketResearch.com Became an Industry Leader: Part I

Posted by Sarah Schmidt

Nov 17, 2015 8:29:56 AM

The ups and downs of the world economy clashed and converged with the growth of MarketResearch.com — since its start at the end of the dot com bubble in 2001. MarketResearch.com has weathered a series of economic storms including the tech bubble, the 9/11 terrorist attacks, and the Great Recession of 2009. Many of these downturns occurred at pivotal moments in the company’s history. Most pronounced, soon after MarketResearch.com finalized a large acquisition focused on the financial services market, the world’s banks went into a nosedive.

Despite these challenges, MarketResearch.com has become the leading provider of global market intelligence products and services, which are used by more than 5,000 companies a year and 89 percent of the Fortune 1000.

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Topics: Academic, Profound, Market Research Subscription, Market Research Provider, Knowledge Centers, Custom Market Research

3 Research Strategies That Save You Time

Posted by Sarah Schmidt

Nov 9, 2015 8:30:21 AM

Market researchers respond to rapid-fire deadlines and competing client demands. When one set of projects end, there’s often little forewarning before the next ones begin. To be successful, market researchers have to prioritize effectively and move quickly through their to-do lists.

Although there’s no substitute for hard work, certain time-management strategies can eliminate needless tasks and help you complete projects faster. Curious to learn more? Here are three research strategies to help you save time and improve your overall results.

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Topics: Market Research Strategy, Profound, Market Research Subscription, Market Research Provider

Publisher Spotlight: Q&A with MicroMarketMonitor

Posted by Sarah Schmidt

Oct 28, 2015 8:27:00 AM

In this new blog series, we provide an inside look at specific publishers on ProfoundYou'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market. Today, we’re interviewing MicroMarketMonitor, a publisher that provides in-depth insights into 5,000 granular markets. Learn more about them in the Q&A below.

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Topics: Profound, Market Research Provider

Profound Offers Improved Search Capability

Posted by Meredith Cowie

Oct 22, 2015 4:45:35 PM

Every day on Profound.com, we add thousands of new reports, chapters, sections, and tables to keep the collection of industry analysis up to date. While this is a constant feed of valuable information, it is important to note that the power of Profound isn't just in its content collection. Profound is also powered by unique features that allow you to search for reports, view the table of contents, and look for keywords within the reports. These features make Profound the one-of-a-kind product that it is. Today, we have an exciting improvement to our search capability that we believe will make Profound the best business intelligence platform in the industry.

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Topics: Profound, How To's

Publisher Spotlight: Q&A with Plunkett Research

Posted by Sarah Schmidt

Oct 13, 2015 8:37:00 AM

Through Profound, users can access the world’s leading business intelligence providers in one convenient platform. With more than 200 publishers across 700 industry sectors, Profound offers a vast array of market research reports to choose from.

In this new blog series, we’ll give you an inside look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market. Today, we’re interviewing Plunkett Research, Ltd., a provider of industry sector analysis, trends, and statistics. Find out more in the Q&A below.

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Topics: Profound, Market Research Provider

6 Qualities to Look for in a Market Research Provider

Posted by Sarah Schmidt

Oct 12, 2015 9:00:00 AM

In today’s competitive, fast-paced business environment, you need to move fast and tackle challenges quickly. Partnering with a high-quality market research provider can help you find the answers you need to grow your business while saving time and money. But how can you accurately assess a market research provider’s services and offerings? There are a variety of different factors to consider. In this blog post, we highlight six key qualities to look for in a market research provider. Read on to learn more.

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Topics: Profound, Market Research Provider

5 Affordable Market Research Strategies

Posted by Sarah Schmidt

Oct 5, 2015 8:23:22 AM

Whether you are writing a business plan, making a pitch to investors, or launching a new product, market research is an essential first step. For small businesses, in particular, keeping costs down is an ongoing priority. Fortunately, there are a variety of creative ways small businesses can access the information they need without paying too much. Take a look at the following five strategies for some ideas.

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Topics: Market Research Strategy, Profound, How To's

Publisher Spotlight: Q&A with Aroq

Posted by Sarah Schmidt

Sep 28, 2015 8:55:10 AM

Through Profound, users can access the world’s leading business intelligence providers in one convenient platform. With more than 200 publishers across 700 industry sectors, Profound offers a vast array of market research reports to choose from.

In this new blog series, we’ll give you an inside look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market.

Today, we’re interviewing Aroq, publisher of just-auto, just-drinks, just-food, and just-style — a publisher that provides timely news, analysis, and market intelligence. Find out more in the Q&A below.

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Topics: Food & Beverage, Profound, Apparel, Market Research Provider

How to Overcome Start-Up Fears

Posted by Sarah Schmidt

Sep 21, 2015 8:35:30 AM

Fear can have a powerful chilling effect on business. “A lot of good ideas don’t get turned into companies because the potential founders are too fearful,” Dr. Philipp K. Berger recently told the Wall Street Journal.

A management consultant turned researcher, Dr. Berger surveyed nearly 600 entrepreneurs to better understand the role of fear within start-ups. According to his findings, entrepreneurs are particularly prone to anxiety and decision overload. However, breaking down large decisions into smaller steps can help entrepreneurs cope and keep moving forward.

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Topics: Profound, How To's

3 Myths About Market Research

Posted by Sarah Schmidt

Sep 14, 2015 8:35:03 AM

Market research is an indispensible tool, whether you are launching a new product or fine-tuning your marketing strategy, but some consultants and small business owners assume it will be too costly or time consuming to use on an on-going basis.

“Because of time and budget constraints, many small/mid-sized businesses make consumer insights an afterthought, not realizing that’s precisely what will propel their companies to the next level,” says Renita Bryant, co-founder & chief consultant at SightsSet, a consumer-centric consultancy.

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Topics: Market Research Strategy, Profound

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