3 Myths About Market Research

Market research is an indispensible tool, whether you are launching a new product or fine-tuning your marketing strategy, but some consultants and small business owners assume it will be too costly or time consuming to use on an on-going basis.

“Because of time and budget constraints, many small/mid-sized businesses make consumer insights an afterthought, not realizing that’s precisely what will propel their companies to the next level,” says Renita Bryant, co-founder & chief consultant at SightsSet, a consumer-centric consultancy.

Topics: Market Research Strategy Profound

Making the Most of a Start-Up Research Budget

By its very nature, a start-up venture has no customers, no visibility into the market, and no brand awareness. To get these things, you need to invest some of your start-up funds into marketing which includes branding, advertising, and market research.

Topics: Profound Market Research Subscription

Using Market Research to Determine a Licensing Plan

When working to find the market research report that is going to provide you with all the information you’ve been searching for, sometimes the last thing on your mind is what type of licensing agreement you’re going to need when your purchase the report. A lot of confusion revolves around licensing, specifically who can use it and how can the research be used.

Topics: Profound Market Research Subscription Market Research Provider

How to Use Market Research to Assess a Market

Both new business owners and entrepreneurs take the time to do thorough market analysis before taking a dive into starting a new company. There are a number of key questions one needs to answer before they fully understand the market of their potential industry. Assessing your market  and your market opportunities includes the process of investing time and resources to identify whether or not you will fit into all aspects of the market to make your business profitable.

Topics: Profound

How to Use Market Research to Assess a Company

For most in the business world, there will come a time when you need to assess another company. You might be looking to better understand your competition, or you may need to research potential investment opportunities. But no matter why you need to look into a company, it is important that you have access to the most accurate and useful information to make the best business decisions.

Topics: Market Research Strategy Profound

How to Use Market Research to Establish Your Business Model

At some point, all entrepreneurs and people beginning their own business are going to be asked about their business model. A business model isn’t a part of your business that you can think of on the spot. Your ideal business model will be determined as you develop as a business and identify the answers to the biggest questions about your business.

Topics: Profound Market Research Provider

How to Use Market Research to Determine Distribution Channels

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

Topics: Profound How To's

How Independent Consultants Can Improve Their Business

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

Topics: Market Research Strategy Profound How To's

How Market Research Can Help You Go from Start-Up to Enterprise

Start-up businesses can easily fall short of their dreams and goals by not making the right business decisions. There are so many factors that go into creating a successful enterprise that a lot of businesses don’t think about because they get too focused on their product or idea and don’t look at what could happen in the future.

Topics: Market Research Strategy Profound How To's

How Much Is Enough? A Basic Guide to Market Research Section Purchasing

The ability to purchase individual sections of syndicated market research reports on our Profound solution is a powerful tool for getting the exact information you need from a report. Because you can section many of the reports all the way down to the chart and table level, it is important to consider exactly what answers you are trying to get before making your purchases. Below is a general set of recommendations for choosing how much of a report you should be purchasing based on your information need and industry experience.

Topics: Market Research Strategy Profound