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How to React When Making Market Research Mistakes

Posted by Caitlin Stewart

Oct 22, 2014 9:00:00 AM

In each stage of the market research process, there are common mistakes that can be made. It is when we make mistakes that our reactions are most important. How researchers choose to handle their mistakes will determine whether there will be a successful outcome in a market research project.

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Topics: Market Research Strategy, Market Research

5 Struggles of a Market Researcher

Posted by Caitlin Stewart

Oct 21, 2014 9:00:00 AM

The process of conducting market research isn’t always easy, and we know the job of a market researcher certainly isn’t either. There are many common challenges that market researchers face during the data gathering process. We understand these challenges, and that is why our goal at MarketResearch.com is to form relationships with our clients to help make your job a little easier. There is comfort and empowerment in knowing you’re not alone. Others face the same struggles you face on a daily basis.

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Topics: Profound, Market Research, Market Research Specialist, Knowledge Centers

Halloween Candy Sales Aren't So Scary Anymore, Revenue Increases 12%

Posted by Caitlin Stewart

Oct 16, 2014 9:00:00 AM

Halloween is just around the corner, and with it comes high retail and candy sales. Since 2008 holiday sales have been down throughout the year, but, for many sectors sales have been creeping up. In 2013, seasonal candy for Halloween reached $217 million, up 12% from 2012. This growth was greater than similar Christmas candy products and close to percentage gains for Valentine’s Day.

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Topics: Food & Beverage, Packaged Facts, Holiday

How Market Research Partners Help Clients Through Alternative Research Options

Posted by Kathy Silverman

Oct 15, 2014 9:00:00 AM

Broadline Research Providers Are the Most Valuable Resource Given Today’s Economy and Competitive Environment

Over the course of the last 10 years, the amount of secondary research and the availability of resources to access published industry data has increased substantially. However, researchers often overlook the option of leveraging readily available, reliable industry data; a valuable option that curtails the overall project cost as well as time required in obtaining answers to critical go-to-market questions.

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Topics: Market Research Strategy, Market Research Provider, Custom Market Research

Why You Should Conduct Market Research Business with People, Not Companies

Posted by Michael Gruenberg

Oct 14, 2014 9:00:00 AM

There is a reason why people repeatedly return to the same restaurant. Is it the food? Clearly if the food is sub-par, then any establishment will soon be out of business since no one will return to an eating establishment for a lousy meal. But, given that the food that is served is good, one can then argue that there are probably many other restaurants located in the vicinity of our favorite eating place. Why would we repeatedly return to the same one? It’s the service! It’s the people who serve the food; it’s the manager of the restaurant who comes over and personally greets you. It’s the wait staff that serves you as though you were the most important person in the room. And, most of all, it's the high quality food served at a price we are willing to pay. That’s what brings us back, time and time again. And, those factors are what make you loyal to any business.

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Topics: Market Research Strategy, Market Research Provider

Current Mobile Market Research Trends

Posted by Caitlin Stewart

Oct 9, 2014 9:00:00 AM

According to Statistica.com, 163.9 million people in the U.S. have smartphones. With so many people in the market using mobile phones for more than just making phone calls, there are many key trends that have emerged that make mobile one of the most interesting industries.

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Topics: Market Research Strategy, Market Research, Consumer Electronics

The Value of Profound.com for the Public Sector

Posted by Jason Wrenn

Oct 8, 2014 9:00:00 AM

The use of Profound.com can be a powerful tool for anyone in the Public Sector looking for accurate and unbiased research from key industry experts or to help them write case studies, white papers or cite additional sources for agency publications. Profound is an online business information service from MarketResearch.com that conveniently aggregates more than 200 leading publishers with coverage spanning approximately 28 verticals and 700 industry segments. So, how exactly can those in the Public Sector benefit from Profound? Why is Profound the right information retrieval application for your agency? What is the cost/benefit tradeoff from purchasing the solution?

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Topics: Profound, Public Sector

Projected 2015 Trends in the Pet Industry

Posted by Caitlin Stewart

Oct 7, 2014 9:00:00 AM

As companies prep for the upcoming holiday season, marketers are looking even further ahead at new and continuing trends for 2015. According to industry experts at Packaged Facts, there are many trends, which impacted the pet industry in 2014, that are expected to develop even further in 2015. In Packaged Facts’ comprehensive report U.S. Pet Market Outlook, 2014-2015, they project different industry trends that will gain popularity and change pet product sales throughout the course of 2015.
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Topics: Pets, Packaged Facts

How to Use Market Research to Distinguish Yourself in a Saturated Market

Posted by Caitlin Stewart

Oct 2, 2014 9:00:00 AM

The problem many companies face is the issue of having an over saturated market, meaning the amount inventory of a product has been maximized and consumer demand has lessened, either by too much production or too many competitors in the market. There are plenty of ways to get out of such a situation and distinguish oneself from others. But, in order to successfully prosper, companies need to use market research to discover which way would be most beneficial.

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Topics: Market Research Strategy, Market Research

Types of Market Research Reports: Cost & Content Expectations

Posted by Robert Kaminsky

Oct 1, 2014 9:00:00 AM

They say that you can't judge a book by its cover. Likewise, you can’t always judge what sort of content you are going to get out of a market research report just based on pricing or size. However, there are some general guidelines that you can follow that will give you a good idea of what you can typically expect from a report listed on the website. Here are a few general categorizations of reports, what you can expect to get from them, and why you would typically use them. Please note that all prices are estimates of single user license costs.

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Topics: Market Research Strategy, Market Research Report

 

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