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Market Research Blog

How to Use Market Research to Launch Your Clothing Line

Posted by Kathleen Zacrep

Sep 30, 2014 9:00:00 AM

Before launching any business, it’s imperative you do your research. According to Bloomberg, 8 out of 10 entrepreneurs who start small businesses fail within the first 18 months, a vast 80% don’t succeed. So, if you want to be a part of that successful 20%, you have to put together your SWOT (strengths, weaknesses, opportunities and threats) analysis, business plan, and marketing plan – none of which can be done without reliable and professional market research.

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Topics: Market Research Strategy, Apparel

How a Lack of Market Research Causes Indecision

Posted by Caitlin Stewart

Sep 25, 2014 9:00:00 AM

When markets in an industry change somehow, either from new ideas or technological changes, successful organizations quickly begin new research projects to develop conclusions on how they should react to the change. Market research allows these organizations new insights on how changes in their own company can benefit from shifts in the market. Different circumstances can arise that lead to organizations being indecisive about how to react, and, therefore, they are essentially unable to benefit from new market movements.

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Topics: Market Research Strategy, Market Research, Marketing

The U.S. Pet Market's Emphasis on Natural & Organic

Posted by Caitlin Stewart

Sep 24, 2014 9:00:00 AM

The U.S. pet market is one of the largest in the world with dedicated pet parents wanting the best for the little loved ones. Even through the recent economic downturn, sales of dog and cat treats remained strong. With health-conscious decisions becoming more prominent in owners own lives, it makes sense that 38% of pet owners believe that natural and organic pet products are often better than standard brands. The future of pet products will be filled with healthier and natural ingredients.

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Topics: Pets, Packaged Facts

MarketResearch.com Unveils New Website Design

Posted by Randy Long

Sep 23, 2014 9:48:24 AM

On Thursday, September 18th, we unveiled Marketresearch.com’s newly redesigned home page. These changes were made as part of our continued effort to make your Marketresearch.com experience smoother, quicker and more productive. Every organization's market research needs are different. With this new design, we hope to be able to meet those diverse needs in an effective manner.

To help familiarize our visitors with the new look, here's a quick tour of the changes.

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Topics: Market Research

How to Determine if There Is a Market for Your Business

Posted by Caitlin Stewart

Sep 18, 2014 1:16:51 PM

Knowing whether or not your product is something that will sell is one of the biggest questions in marketing. You might think your new product or service is going to sweep the market away, but without having a foundation of information about your customer’s wants and needs, you can’t know if your product is going to do well.

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Topics: Market Research, Marketing

Back to the Future: How 3D Printing Brings the Manufacturing Industry Full Circle

Posted by Ray King

Sep 17, 2014 9:00:00 AM

It is difficult to go more than a few days at the moment without reading something about 3D printing. Everything from body parts to food can now be printed. I even read just this week that it is now possible to print an entire house. 3D printing seems to be the next "big thing" and will revolutionise manufacturing, and, whilst it may not replace mass manufacturing any time soon, for small runs or niche products it will be mainstream before we know it. So, this got me thinking: haven't we been here before?

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Topics: Manufacturing & Construction

Fall 2014 Trends in the Cosmetics Industry

Posted by Kathleen Zacrep

Sep 16, 2014 9:00:00 AM

Fall is rapidly approaching, one of my favorite times of the year, with the leaves changing to beautiful colors and the weather a perfect mix of hot and cold.  Every year brings about new trends in every industry, in fashion, technology and, of course, the cosmetics industry. Market research played an important role in this year’s trends at New York Fashion Week (NYFW) where the public got a better look at what the upcoming trends will be. 

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Topics: Cosmetics & Personal Care

How the K-12 Education Market is Changing

Posted by Caitlin Stewart

Sep 11, 2014 9:00:00 AM

Schools have clearly changed in the last decade. Classrooms, the way students are learning and interacting, and learning devices are not what they used to be. With technology becoming a prominent force for our education systems, spending for education has increased. With the market size increasing 8% from the 2012-13 to 2013-14 school year to $20.9 million, many tax payers are wondering where funds are being directed.

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Topics: Software & Enterprise Computing, Education, Simba

4 Critical Aspects of the Market Research Process

Posted by Caitlin Stewart

Sep 10, 2014 9:00:00 AM

To complete the market research process successfully, we are taught to stick to 6 systematic steps. Each step serves its own importance to ensure organizations are getting the most out of their research and staying on task. But, even with these steps, there are additional details that are considered to be critical aspects of market research.

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Topics: Market Research Strategy, Market Research

Living in a Smart World | Smart Electronics, Smart Homes, Smart Grid

Posted by Kathleen Zacrep

Sep 9, 2014 9:00:00 AM

Nowadays, technology makes life easier for us. We are surrounded by so many “smart” devices that do many of our daily tasks for us. There’s an abundance of this newer technology from smart wearables, to smart homes and smart grids. As technology advances it will only become more ingrained into all aspects of our lives. A study last year by IBM predicted the upcoming five smart technology trends for the next five years will include smarter classrooms, stores, medicine, privacy and protection, and cities. The evolution of technology isn’t stopping anytime soon.

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Topics: House & Home, Apparel, Energy & Resources, Consumer Electronics, Telecommunications & Wireless


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