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The Strategic Question Approach to Market Research

Posted by Anne Beall

Apr 28, 2016 8:30:00 AM

A Director of Marketing at a major consumer-goods company calls a research supplier and explains that she needs to do a project on potential customers. She wants to conduct several focus groups with people within a specific age range who spend a certain dollar amount on competitor’s products. She says she wants these groups done in three major cities in the U.S., and, after asking if the research supplier has any questions, ends the call. The supplier hangs up the phone and starts to get together costs for the study. The research that is then conducted conforms exactly to these specifications, and the final report is delivered on time. Nice story, right?

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Topics: Market Research Strategy

Don’t Bomb with Boomers: The Generation with the Most Spending Power

Posted by Pam Danziger

Apr 27, 2016 9:00:00 AM

At the recent Boomer Business Summit in Washington, DC, I shared the podium with Steve Parker, SVP Marketing, firstSTREET, a direct-marketing company targeting “Boomers & beyond” with “solutions to aging-related problems.” We spoke at a session entitled Broad View of Trends in Commerce: Who, Why and How They Will Buy, and delivered the important news that Baby Boomers (aged 52-70 years) still represent an important consumer demographic that marketers ignore at their peril.

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Topics: Retail

8 Helpful Articles on Breakthrough Technologies

Posted by Sarah Schmidt

Apr 26, 2016 8:30:00 AM

New and emerging technologies have the potential to disrupt and transform a variety of important industries. Mind Commerce, a trusted source for research and strategic analysis, has written a series of articles highlighting new, influential trends in digital technologies and telecommunications. Here, we’ve compiled eight Mind Commerce posts that received the most page views. Click to the posts that interest you to gain valuable new insights from an experienced market research firm.

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Topics: Software & Enterprise Computing, Consumer Electronics, Telecommunications & Wireless, Big Data, Industry Insights

Graphene: The Birth of an Industry

Posted by Corinne Gangloff

Apr 25, 2016 8:30:00 AM

As of 2015, the global market for graphene remained in its infancy, with approximately three-fourths of spending dedicated to R&D activities. Challenges related to manufacturing processes and methods of modifying graphene have prevented wider adoption of the material and limited commercialization to just a handful of graphene-based products. As manufacturing technologies advance and prices fall, more and more products are expected to reach market readiness, boosting commercial graphene demand relative to R&D spending across several segments.

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Topics: Materials & Chemicals, Industry Insights, Heavy Industry, The Freedonia Group

7 Tips for Building Great Online Dashboards

Posted by John Bird

Apr 20, 2016 8:30:00 AM

In recent years, corporate brand and marketing teams have pushed their market research departments and agencies to go beyond using PowerPoint presentations to efficiently deliver data and insights. As a result, they’re increasingly turning to online dashboards to create informative stories, observe and act on customer feedback, and analyze trends, all with the goal of inspiring and driving action. But effective online dashboards must be built properly. Below are seven tips to take into consideration to ensure you fully leverage the power of online dashboards.

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Topics: Market Research Strategy, How To's

Tesla and BYD Gigafactories to Strain Lithium Supplies

Posted by Carolyn Zulandt

Apr 19, 2016 8:30:00 AM

Soaring demand growth and skyrocketing prices are making 2016 a very exciting year for lithium — the highly reactive, silvery white metal that has revolutionized the rechargeable battery industry. Portable electronics, including everything from smartphones to laptops, rely on lithium-ion (Li-Ion) batteries. But it will be electric vehicles (EVs) that drive lithium sales going forward, boosting prices while placing increasing pressure on global supplies. 

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Topics: Materials & Chemicals, Transportation & Shipping, Heavy Industry, The Freedonia Group

Plumbing Problems: New Concerns About US Waste Systems

Posted by Corinne Gangloff

Apr 18, 2016 8:30:00 AM

Demand in the US for behind-the-wall plumbing products is projected to advance 6.5 percent annually to $12.4 billion in 2020. The industry encompasses water distribution systems, which carry water from supply mains to fixtures and faucets; drain, waste, and vent (DWV) systems, which transport wastewater and other materials to sewer mains; and fire suppression systems, including valves and sprinkler heads.

While demand continues to grow, manufacturers and plumbing contractors face new challenges related to water conservation. Stringent water use standards and low-flow fixtures — coupled with an increasing number of bathrooms in single-family homes — are stressing some waste systems in the US. Read more about the growing need for an ever more complicated network of pipes and valves to handle our modern needs.

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Topics: Manufacturing & Construction, Industry Insights, Heavy Industry, The Freedonia Group

MarketResearch.com in the News: Recent Highlights

Posted by Sarah Schmidt

Apr 14, 2016 8:30:00 AM

As a leading provider of market research reports, MarketResearch.com is regularly cited in the media. Our four publishing divisions — including Packaged Facts, the Freedonia Group, Kalorama Information, and Simba Information — are frequently quoted in a wide variety of trade journals and business publications as well.

Here are some press highlights from March and early April, with short excerpts to reference the fact or quote included in each article.

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Topics: Industry Insights

Lawn & Garden Month: Sales & Statistics [INFOGRAPHIC]

Posted by Caitlin Stewart

Apr 12, 2016 8:30:00 AM

As an introduction into the spring season, April has been dubbed Lawn and Garden Month. With the weather warming up and trees starting to bloom, it’s the perfect time for consumers to get their yards ready for new landscaping, plants, and gardens. Read our blog post and check out our infographic to learn about the market for lawn and garden equipment and supplies.

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Topics: House & Home, Packaged Facts

Stiff Headwinds Face US Folding Carton Producers – Recap of Key Themes at Paper2016

Posted by Daniel Meges

Apr 11, 2016 8:30:00 AM

frozen_collage.jpgIn early 2014, the US folding carton sector looked as though it might begin to rebound. At that time, US exports of premium paperboard – SBS/SBB folding carton, liquid packaging board (LPB), and cup/plate stock – looked solid, and US converters had little incentive to source imported paperboard. US recycled grades were getting a boost by surging craft beer sales. US producers enjoyed a reputation for a quality product that could not be matched by many Asian (non-Japanese) suppliers, and longstanding supply relationships that had endured the financial crisis of 2008-2010 existed in the US and many foreign markets.

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Topics: Industry Insights, Heavy Industry, The Freedonia Group

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