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5 Benefits of Market Research Reports

Posted by Sarah Schmidt

Jul 28, 2016 8:52:35 AM

How can you get the answers you need to solve business challenges more quickly? Syndicated market research reports are the go-to solution for many professionals. Market research reports not only save you hours of time, they also add credibility to the work you do, whether you are refining your business plan, preparing a presentation for an important client, or making recommendations to an executive.

To illustrate the benefits of market research reports, we talked to a variety of professionals who use these reports in their day-to-day work. Read on to learn how these individuals use market research reports to their advantage.

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Topics: Market Research Strategy

Salt – Not Just for Food

Posted by Corinne Gangloff

Jul 27, 2016 8:40:46 AM

While food is historically known as one of the major uses for salt, the advent of chlorine and synthetic soda ash manufacture in the late nineteenth century and the use of salt for road deicing in the mid-twentieth century changed the importance of the food processing market.

Chemical manufacturing now is by far the largest outlet for salt, accounting for three-fifths of 2015 global consumption. Road deicing is the second largest share of world salt demand, followed by the food processing and livestock segments. Among other applications, water treatment and pharmaceutical manufacturing account for significant shares of salt consumption. 

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Topics: Energy & Resources, Heavy Industry

Domestic Robots Now and in the Future

Posted by Sarah Schmidt

Jul 26, 2016 8:40:27 AM

Has the robot invasion begun? According to Tractica, a market intelligence firm that focuses on human interaction with technology, the consumer robotics revolution is “well and truly underway.”

Learn about the growing demand for domestic robots and what hurdles the market faces in the next few years.

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Topics: House & Home, Consumer Electronics, Industry Insights

3 Common Thinking Errors That Hurt Your Business Strategy

Posted by Sarah Schmidt

Jul 21, 2016 8:30:00 AM

Corporate professionals and entrepreneurs aren’t immune to unconscious biases and cognitive distortions. After all, the same thinking patterns that drive our everyday behaviors also carry over into our work and influence our decision-making. 

As Andrew Campbell, co-author of Strategy at the Corporate Level, wrote in the Harvard Business Review, “The daunting reality is that enormously important decisions made by intelligent, responsible people with the best information and intentions are sometimes hopelessly flawed.”

Fortunately, there are systematic ways you can reduce the risk of mistakes. The first step is learning to recognize thinking errors in the first place. Here, we highlight three cognitive distortions that can damage your business strategy and explain how to circumvent them.

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Topics: Market Research Strategy, How To's

27 Top Trends in the House and Home Industry

Posted by Sarah Schmidt

Jul 20, 2016 8:44:46 AM

MarketResearch.com has released a new e-book that highlights the top trends in the house and home industry. Drawing on insights from a number of premier market research firms, this e-book gives you expert forecasts on a wide variety of consumer goods from furniture to smart appliances to landscaping products.

This e-book will help you get up to speed quickly on innovative technologies that are transforming the industry and influential factors that are changing the demand for household products in key regions around the world.

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Topics: House & Home, Industry Insights

The Rising Demand for Public Transport in the US

Posted by Luke Hickman

Jul 19, 2016 8:30:00 AM

When it comes to transportation in the US, most people drive themselves. The US Census Bureau's American Community Survey 5-year estimates for 2014 indicate that about a quarter of American workers get to work primarily by driving themselves. In 2014, there were 214 million licensed drivers in the US, and light vehicles traveled 2.7 trillion miles.

However, according to the Bureau of Economic Analysis, between 2000 and 2015 consumer spending on public transportation services outgrew spending on new motor vehicles, with the former increasing at a compound annual growth rate (CAGR) of 2.2 percent and the latter at a CAGR of 1.8 percent. In 2015, consumer spending on public transportation exceeded $100 billion in the US for the first time ever.

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Topics: Transportation & Shipping, Heavy Industry, The Freedonia Group

Properly Equipped Police Forces Key to Security at National Conventions

Posted by Teresa Hayes

Jul 15, 2016 8:29:09 AM

The Democrats and the Republicans don’t agree on much, but there is one thing that their conventions have in common: huge requirements for security. The Republican Convention in Cleveland, with controversial candidate Donald Trump expected to secure the party’s nomination, could be especially contentious.

Concerns have intensified after the July 7th death in Dallas of five police officers shot by a sniper during a large public protest and continuing unrest following the shooting deaths of two African American men at the hands of police in Louisiana and Minnesota. With the Cleveland Police Department operating under federal supervision due to a past pattern of excessive force and Ohio being an open carry firearm state, the potential for violence ratchets up even further. And even though the Democratic Convention held later in the month in Philadelphia is expected to be less problematic, security remains a high priority as is the case with any high-profile political event. 

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Topics: Public Sector, Industry Insights, The Freedonia Group

Successful Content Marketing Starts with Research

Posted by Pam Danziger

Jul 14, 2016 8:30:00 AM

Today it seems like every brand is doing it: content marketing. Gone are the days of simply taking out an ad with a product as the hero image and some expressively, and expensively, crafted benefits copy to sell. Now brands need to tell stories about their products and what unique differences they offer to the customer. So content marketing has become the medium to deliver the message.

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Topics: Market Research Strategy, Marketing

The U.S. Cheese Market [Infographic]

Posted by Caitlin Stewart

Jul 13, 2016 8:30:00 AM

Americans' longstanding love for cheese — and the wider availability of premium natural cheeses at lower price points — spurred growth in the natural and specialty cheese market to sales of $17.4 billion in 2015.

Both adults and children alike eat cheese throughout the day, and Millennnials and Gen Xers are eating more than they were a few years ago. Read our blog post and check out our infographic to learn about the U.S. cheese market.

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Topics: Food & Beverage, Packaged Facts

The Future of Billion-Dollar Startup Unicorns

Posted by Sarah Schmidt

Jul 12, 2016 8:30:00 AM

The proliferation of startups that have achieved “unicorn status” — with valuations over $1 billion — raises concerns of a possible tech bubble. In January 2014, 45 private companies were valued at $1 billion or more; by June 2016, 148 companies reached the billion dollar mark, according to the Wall Street Journal.

During the last quarter, many top news organizations predicted “the era of the unicorn” would soon be coming to an end. However, after Twilio’s solid performance during its recent IPO, CNN Money voiced renewed optimism announcing, “Unicorns live!” Opinions about the future of tech startups continue to shift.

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Topics: Emerging Markets, Industry Insights

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