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Shifting Regulations in the Chinese Medical Device Market

Posted by Labwu

Apr 16, 2015 9:00:00 AM

China is one of the world’s fastest growing economies, housing a fifth of the global population and one of the largest healthcare markets around the world. Along with sustained economic and population growth, as well as an aging population, the Chinese healthcare market has maintained an annual average growth rate above 16% since the1990’s. In 2014, the total value of medical devices in the Chinese healthcare market reached RMB 259.5 billion (approx US$41.8 billion). Imported medical devices made by overseas and multinational companies account for about a half. Many high-tech and high-valued medical devices, such as magnetic resonance imaging (MRI) equipment and computed tomography (CT) equipment, are almost monopolized by GE, Siemens, Philips and other overseas and multinational companies.

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Topics: Healthcare, Medical Devices

Considering Custom #3: Custom Market Research Project Structure & Timeline

Posted by Priority Metrics Group

Apr 15, 2015 9:00:00 AM

Custom market research offers solutions tailored to individual business needs, so each customized market research project will be different. Structure and timing depends on a number of key elements, including complexity of project objectives, determined size of primary research components, difficulty in recruiting target participant segments, etc. Though a research company may have experience conducting research in a specific market, it is important to bear in mind that each project is tailored to a specific business need and is, therefore, unique in its scope and deliverables. The fluid process of custom allows for changes and “tweaks” to improve the output as information is collected.

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Topics: Market Research Strategy, Custom Market Research

Validating the Integrity of Your Market Research Provider

Posted by Russel Cooke

Apr 14, 2015 9:00:00 AM

The United States and Europe dominate the market research industry with global revenues exceeding $40 billion. These research firms make up almost 5,000 companies in the US and generate over $15 billion in revenue here in the states.

Within this multi-billion dollar industry, there have been credibility concerns over the years. For example, back in 2013, The Globe and Mail, a leading Canadian online news source, pointed to botched political polls from a British Columbian campaign in their article entitled, “When pollsters get it wrong: The high cost of lost credibility.”

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Topics: Market Research Provider, How To's, Industry Insights

Tips for Maximizing Your Research Budget

Posted by Caitlin Stewart

Apr 13, 2015 9:00:00 AM

Organization's views on market research vary from company to company. Factors, such as the corporate culture, sales revenue, and overall marketing strategy, can determine the budget allocated for market research. For most companies, market research is known to play an important role in pivotal business decisions; yet, for some companies, the need doesn't always match the budget available.

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Topics: Profound, How To's

Polly Want a Cracker? Trends Giving Pet Treats a Punch

Posted by David Sprinkle

Apr 9, 2015 9:00:00 AM

Sales-wise, the impulse to give treats to pets is the gravy of the pet food market. According to Simmons National Consumer Survey data from Experian Marketing Services, 79% of dog owners and 47% of cat owners buy pet treats. Among U.S. households overall (total households, not just pet-owning households), 38% buy dog or cat treats—for perspective, that’s about the same percentage as those that buy crackers.

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Topics: Pets, Packaged Facts

The Impact of Market Research on Digital Marketing

Posted by Debbie Fletcher

Apr 8, 2015 9:00:00 AM

Market research is the process of gathering valuable information about the needs and preferences of consumers. It helps in determining if there is a market for a product or service and is a key part in developing any business. It gives businesses an insight into the profiles and spending habits of consumers and provides companies with the data necessary for making good business decisions.

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Topics: Marketing, Industry Insights

The Future of Telemedicine: Mobile and Connected Healthcare

Posted by Mind Commerce Staff

Apr 7, 2015 9:00:00 AM

Telemedicine is increasingly gaining popularity due to its high potential for cost savings and increased efficiency in healthcare. Expert medical care through telemedicine can significantly improve the healthcare facilities at rural and remote locations. Advanced wireless and networking technologies coupled with recent advances in biotechnology, biosensors and software engineering has enabled the promising growth in telemedicine healthcare systems.

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Topics: Software & Enterprise Computing, Biotechnology, Telecommunications & Wireless, Healthcare

How Market Research Can Support Your Academic Project or Thesis

Posted by Caitlin Stewart

Apr 6, 2015 9:00:00 AM

At some point or another, all undergraduate and graduate students will be assigned an intensive research project or thesis, or dissertation in the case of PhD candidates. Sometimes, these assignments can seem overwhelming at first. Not only is there substantial research to be done, but the research that is already available is wide-ranging. However, not all research found online is up-to-date or the level of quality needed for these types of projects. Being able to find enough sources, analyze them, and then organize them into a paper is difficult even for the best writers.

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Topics: Academic, Profound, Market Research Provider

Sustainability in America: Consumer Attitudes toward Green Brands Reach All-Time High

Posted by Ashlan Bonnell

Apr 2, 2015 9:00:00 AM

When it comes to marketing, attempting to sell your audience on an idea or concept can sometimes be more challenging than simply selling a finite product. Historically, marketing sustainability has certainly faced its obstacles, particularly in the United States. Numerous approaches have been taken – some appeal to our higher purpose, or our environmental responsibility, while others believe it is more about focusing on the "me" factor, or the direct value to the consumer. Despite these challenges, recent studies are showing that U.S. consumer attitudes toward sustainability are trending optimistically, reaching an all-time high. With this in mind, marketing an environmentally-conscious brand story and business model may have an impact on more than just the environment; it may be as important as ever to your brand image and even your bottom-line.

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Topics: Energy & Resources, Demographics, Marketing

Considering Custom #2: Types of B2B Custom Market Research, Matching Need to Project Type

Posted by Priority Metrics Group

Apr 1, 2015 9:00:00 AM

At its core, insights uncovered by B2B market research provide companies the information necessary to make better informed strategic decisions. Most research projects have two dimensions to consider: type and scope. Defining the best type of market research project is most often driven by the need for a deeper understanding of either customers, competition, or a target market, while the scope is determined by the depth of the data needed to provide the insight for the strategic decision at hand.

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Topics: Market Research Strategy, Marketing, Custom Market Research

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