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Projected 2016 Trends in the Pet Industry

Posted by Caitlin Stewart

Nov 25, 2015 8:30:00 AM

The market for pet products and services is expected to rebound in 2015 compared to last year and experience higher sales in different market segments. By 2019, the industry is expected to hit $91.72 billion in sales. To maximize potential opportunities, companies in the pet industry need to understand the current trends that have affected the market as well as the emerging trends that are expected to drive the market in the coming year. In this post, we'll share findings from the comprehensive report U.S. Pet Market Outlook, 2015-2016 by Packaged Facts and explain the major trends that will affect pet product sales throughout 2016.

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Topics: Pets, Packaged Facts

Publisher Spotlight: Q&A with MarketsandMarkets

Posted by Sarah Schmidt

Nov 24, 2015 8:30:00 AM

In this series, we are taking a closer look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what kinds of problems they help clients solve. Today, we’re interviewing MarketsandMarkets, a market research company that produces 1,200 high-level, strategically analyzed studies each year. Learn more about them in the Q&A below.

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Topics: Profound, Market Research Provider

The Big Shopping Days of Thanksgiving Weekend

Posted by Caitlin Stewart

Nov 23, 2015 8:30:00 AM

For consumers all across the U.S., the day after Thanksgiving marks the official start to the holiday season — and what better way to celebrate than buying presents? The term “Black Friday” was coined in the 1960s, and today it has become one of the busiest shopping days of the year. In the past few years, Friday is no longer the only shopping day promoted during Thanksgiving weekend. Now, consumers can get deals all weekend long on Small Business Saturday and Cyber Monday.

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Topics: Retail, Holiday

A Snapshot of Consumer Spending on Thanksgiving

Posted by Caitlin Stewart

Nov 19, 2015 8:30:00 AM

Thanksgiving Day includes many different traditions for families all over America. From cooking extravagant dinners to traveling to visit friends and famly, the options for celebrating the holiday are truly endless. But there is one common factor that affects families during Thanksgiving weekend each year: high spending.

Thanksgiving weekend is one of the most expensive of the year, and that’s not just because of the amount of turkey being purchased. Food, travel costs, and shopping on Black Friday are all contributors to high spending during the five-day span. In this blog post, we will look at some of the main factors that influence consumer spending patterns during Thanksgiving.

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Topics: Travel & Leisure, Retail, Holiday

How MarketResearch.com Became an Industry Leader: Part II

Posted by Sarah Schmidt

Nov 18, 2015 8:41:22 AM

In yesterday’s post, we interviewed Founder and CEO Rob Granader to find out what distinguishes MarketResearch.com from other business intelligence providers. We delved into MarketResearch.com’s new business strategy and explored its unique mix of innovative market research solutions.

Today, we continue our discussion with Rob and highlight several other attributes that help shape MarketResearch.com’s company culture and the overall customer experience.

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Topics: Academic, Profound, Market Research Subscription, Market Research Provider, Knowledge Centers, Custom Market Research

How MarketResearch.com Became an Industry Leader: Part I

Posted by Sarah Schmidt

Nov 17, 2015 8:29:56 AM

The ups and downs of the world economy clashed and converged with the growth of MarketResearch.com — since its start at the end of the dot com bubble in 2001. MarketResearch.com has weathered a series of economic storms including the tech bubble, the 9/11 terrorist attacks, and the Great Recession of 2009. Many of these downturns occurred at pivotal moments in the company’s history. Most pronounced, soon after MarketResearch.com finalized a large acquisition focused on the financial services market, the world’s banks went into a nosedive.

Despite these challenges, MarketResearch.com has become the leading provider of global market intelligence products and services, which are used by more than 5,000 companies a year and 89 percent of the Fortune 1000.

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Topics: Academic, Profound, Market Research Subscription, Market Research Provider, Knowledge Centers, Custom Market Research

How to Define Your Target Audience

Posted by Sarah Schmidt

Nov 16, 2015 8:28:29 AM

Promoting your business to anyone and everyone is not an effective marketing strategy. To efficiently drive sales and increase brand awareness, you must focus on your target audience. But who is your target audience, exactly? How do you know if your marketing will appeal to them?

Consumer research is a vital step that can help you find the answers you need. Below, three experts share questions you can ask to help identify your target audience, assess buyer behavior, and optimize your marketing strategy. Their suggestions go beyond the basics — and some of their ideas may surprise you. Read on to find out more.

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Topics: Market Research Strategy, Advertising, Marketing, How To's

Monitoring Technology, an Often Overlooked Component of Market Research

Posted by Priority Metrics Group

Nov 12, 2015 8:30:32 AM

Most B2B companies that regularly conduct market research typically focus on developing a deep understanding of three primary areas:

  • Market metrics (size, growth, and share)
  • Competitive landscape (competitors, strengths, and weaknesses)
  • Product and service performance with the current customer base (customer satisfaction, Net Promoter Score, etc)   
While we agree that the information generated by researching these three areas is critical in the creation of a well-developed strategic plan, there is another key area that should be addressed: technology.
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Topics: Market Research Strategy, Custom Market Research

5 E-Commerce Trends That Are Driving the Market

Posted by Caitlin Stewart

Nov 11, 2015 9:29:10 AM

Like all digital technology and consumer-driven markets, e-commerce has evolved over the years. With the global growth of B2C e-commerce, retailers face new challenges and opportunities. In order to meet customer demands, companies have adapted their strategies to fit current trends. This blog covers the top five trends that have carried e-commerce through 2015 and will continue into the new year.

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Topics: Retail, E-commerce & IT Outsourcing, Industry Insights

Competition Heats Up Among Organic Food Retailers

Posted by Sarah Schmidt

Nov 10, 2015 8:35:25 AM

Once a darling of Wall Street, the Whole Foods brand is facing increasing competition in a rapidly changing marketplace. Some investors have sarcastically nicknamed the company “Half Foods,” because its shares have dropped 31 percent this year. To remain competitive, Whole Foods recently announced plans to reduce its workforce by 1.6 percent, or 1,500 jobs.

Although Whole Foods has struggled recently, the natural and organic foods market has experienced strong, steady growth overall. Last year, retail sales of natural and organic foods and beverages rose 5.5 percent to nearly $53.5 billion. That figure is 53 percent higher than sales in 2009, according to Packaged Facts.

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Topics: Food & Beverage, Industry Insights

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