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Market Research Blog

How M-Commerce Trends Are Impacting Multi-Channel Retailers

Posted by Tatiana Teplova

Apr 24, 2014 9:00:00 AM

While much is spoken of mobile Internet's impact on various industries, the distinction is rarely made between smartphones and tablets. In online retail, the M-Commerce sector is usually referred to in general terms; however, all the market players involved should clearly understand the difference between the two and what implication this distinction has for their businesses.

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Topics: E-commerce & IT Outsourcing, Telecommunications & Wireless

Market Research: Predicting the Irrational

Posted by Ashlan Bonnell

Apr 23, 2014 9:00:00 AM

Market research is all about predicting the future... or attempting to at least. But, as human habits and patterns become more irrational, as some suggest, predicting the future based on the past is becoming increasingly difficult, yet ever-more important.

It's simply no longer logical to take the historical data found in market research and assume that it will predict the future. Yet, many businesses use it as such, and, maybe in the past, that was okay. Now, human behavior must be considered right alongside market research in an entirely new way.

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Topics: Market Research Strategy

Gas Gen-Sets Becoming Viable Energy Source in Face of Steep Power Demand

Posted by Pritil Gunjan

Apr 22, 2014 9:00:00 AM

Although the world is shifting away from oil-based fuels towards more sustainable energy sources, several reasons deem renewables, like wind, solar and hydro-electric systems, impractical for quite a few sections of society and industry: not enough wind, too many cloudy days, and insufficient watercourse.

In the wake of acute power shortages, this leaves us with very few alternatives, one of which is using a generator. Gas-fired generators are gradually becoming the choice for both standby and prime power.

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Topics: Energy & Resources

Pharma Plans Route to Non-Small Cell Lung Cancer Success

Posted by Simon King

Apr 17, 2014 9:00:00 AM

Targeted therapies and the use of molecular profiling to determine which first-line treatments patients should receive have rapidly found their feet in the non-small cell lung cancer (NSCLC) market. Even the segmentation of this market into very small patient sub-populations – such as the EML4-ALK positive group, which accounts for between just 3-7 percent of all NCSLC patients – can prove commercially enticing as pharma companies carve out their own niches.

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Topics: Pharmaceuticals, Healthcare

Market Research Licenses: How They Really Work

Posted by Robert Kaminsky

Apr 16, 2014 9:00:00 AM

In the world of market research, one of the biggest areas of confusion revolves around licensing.  When I buy a report, who can use it and how can it be used?  This is made even more difficult because the terms one publisher uses can be different from another.  In 2013, we published a blog post to help companies of various sizes and with various budgets determine which license was right for them. Because licensing remains such a complex concept to many purchasers and end users, here is a more in-depth guide to help you understand the complicated maze of market research licensing.

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Topics: Market Research Strategy

Innovative Technologies Converge to Transform the Global Automotive Industry

Posted by Shwetha Surender

Apr 15, 2014 8:19:09 AM

The digitization wave sweeping through the automotive industry has disrupted the dynamics in car retailing, giving rise to a bricks and clicks model to complement the time-worn system of automotive dealerships.

According to Frost & Sullivan’s latest study on the global automotive industry, online transactions will account for four percent of the total global car sales by 2020; that translates to exclusive online sales of more than 50,000 cars belonging to brands ranging from Daimler, Renault, and BMW-I to Dacia and Ford. Plus, the number of mobile payment users is expected to rise by 16 percent, exceeding the one billion mark by 2025.

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Topics: Transportation & Shipping

How Research Specialists Help End-Users Who Lack Purchasing Power

Posted by Robert Kaminsky

Apr 10, 2014 9:00:00 AM

We hear it all the time: "But, I am not the buyer..." One of the most common client misconceptions that I have experienced while working in the market research industry is that the research specialists are only here to help those within the company library or purchasing department find and buy relevant reports. While we do assist clients in this way, there is also a great deal that we can do for those who are using the reports as well, even if you hold no purchasing power.

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Topics: Profound, Market Research Specialist, Knowledge Centers

Over-The-Top (OTT) Services a Potential Threat to Mobile Operators' Call Revenues

Posted by Kylie Wansink

Apr 9, 2014 9:00:00 AM

Wireless services are a key area for telecommunications' industry growth in 2014, and industry players around the world are competing heavily for a lead position in these developments.  In fact, it is expected that subscriptions to wireless services will overtake the actual world population due to the number of multiple subscriptions owned.

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Topics: Telecommunications & Wireless

The Future of Enterprise Communications: A Customer Perspective

Posted by Melanie Turek

Apr 8, 2014 8:15:00 AM

The most popular terms used by enterprise communications vendors today—and, indeed, for many years—are “UC” (which stands for “unified communications”) and “UCC” (“unified communications and collaboration”). But, if you think that means IT buyers understand what those terms mean, you’re wrong.

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Topics: Software & Enterprise Computing, Computer Hardware & Networking, E-commerce & IT Outsourcing, Telecommunications & Wireless, Business Services & Administration

Thick Data & Market Research: Understanding Your Customers

Posted by Rob Granader

Apr 3, 2014 9:00:00 AM

In the first episode of the hit series Mad Men, Don Draper explains to the client, Lucky Strike cigarettes, that advertising is "based on one thing: happiness. And, do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is okay. You are okay."

But, how do you measure your customers' happiness? Predict it? Create products that elicit it? Do customers even know what they want?

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Topics: Market Research Strategy, Advertising