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Measuring Emotions in Market Research: Are We Focused on the Right Things?

Posted by Anne Beall

Oct 20, 2016 8:30:00 AM

Facial and body language analysis are hot right now. Major companies are offering software that can record and analyze emotional expressions. And they can do it real time. Market researchers now have an incredible amount of data at their fingertips about how people react to stimuli such as advertisements and product ideas.

Many providers of these services are suggesting that emotional expressions and other body language are giving the real picture of what people are actually feeling and that we can uncover more insights when we delve into this reality. But is that true? Are we actually just adding a lot more data to analyze, or are we truly finding something new and different in our research? Using current theories and research on emotions from the field of psychology can help us to make sense of all this information.

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Topics: Market Research Strategy

Material Trends in North American Remodeling Activity Begin to Favor Niche Products

Posted by Daniel Meges

Oct 18, 2016 8:30:00 AM

Homeowners are remodeling again. They are on the lookout for products that compete with traditional high-end materials but come with a mid-range price tag. The underlying strength of the US housing market and the rising valuations of people’s homes are supporting robust activity in residential improvement, repair and remodeling.

This fact is underscored by the recent earnings of several big-box/DIY retail chains like Lowe’s and Home Depot. Home Depot reported in August that comparable (same store) sales rose by 4.7% in Q2 2016 over the same period in 2015 [1], and Lowe’s reported a similar 4.0% rise for its Q2 same store sales over 2015 [2]. Both stores expect full-year same store sales growth for 2016 to range between 4.4% and 4.9% as compared to the latest US Federal Reserve estimate of 2016 growth of approximately 2.0% [3]. Home Depot’s CEO, Craig Menear, specifically called out generally rising home valuations as the basis for his company’s optimism going forward regarding sales growth and overall residential renovation spending.

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Topics: Materials & Chemicals, House & Home, Manufacturing & Construction, Industry Insights, Heavy Industry, The Freedonia Group

Container Management Leads to Opportunities for Reusable Containers

Posted by Katie Wieser

Oct 17, 2016 8:30:00 AM

The corrugated box. The wood crate. The five-gallon pail. These products have been used to ship and store food ever since we started sending it further than the local farm stand. But another option is gaining popularity — reusable bulk containers.

Reusable totes and crates are already commonly used in applications like motor vehicle manufacturing and assembly due to the long-term cost savings of container reuse.

However, reusable bulk systems are now seeing wider adoption in food applications, such as for the transport and display of fresh produce or baked goods. Where you used to see a wood crate or a printed corrugated box, plastic containers are gaining speed, especially for large volume users who are looking to minimize waste and promote environmentally friendly practices.

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Topics: Manufacturing & Construction, Industry Insights, The Freedonia Group

An Inside Look into the World of Corporate Researchers

Posted by Sarah Schmidt

Oct 13, 2016 8:30:00 AM

What are the key challenges and opportunities for market researchers today? Quirk’s Corporate Researcher Report 2016 offers a wealth of data and analysis on this topic. Based on an online work-life survey conducted in June 2016, this independent study focuses on client-side marketing research and insights professionals. 

The report tackles a variety of important issues including budgets, outsourcing, pain points, effectiveness of new methods, and more. Read on for a quick synopsis of several key findings.

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Topics: Market Research Strategy

A Wake-Up Call for the Mattress Industry?

Posted by Steven Richmond

Oct 12, 2016 8:30:00 AM

Tempur-Sealy International, a leading manufacturer of sleep products such as mattresses and foundations, received a rather rude wake-up call September 28. Tempur-Sealy’s shares (NYSE:TPX) fell over 20% that morning after the company announced that it expected full year sales to decline between 1% and 3% from 2015 levels. While Tempur-Sealy cited lower-than-expected third quarter sales for the revision, the company did not provide an explanation for that decline.

Competing manufacturer Select Comfort Corporation’s stock price (NASDAQ:SCSS) also fell on the news, suggesting that investors are concerned about the outlook of the broader industry.

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Topics: House & Home, Manufacturing & Construction, Industry Insights, Heavy Industry, The Freedonia Group

CAFE Drives Automakers to Ditch Heavy Metal for Lighter Materials

Posted by Leon Mengri

Oct 11, 2016 8:30:00 AM

The National Highway Traffic Safety Administration and the Environmental Protection Agency issued new Corporate Average Fuel Economy (CAFE) targets in August 2012, which increased the fuel economy requirements of light vehicles to an industry average of 35.5 miles per gallon (mpg) for model year 2016. The expectation for CAFE in model year 2025 is about 50 mpg.

As light vehicle manufacturers continue to increase fuel efficiency, they are scrutinizing input choices, including sheet metals such as steel and aluminum, in an effort to reduce vehicle weight and fuel consumption. These shifts in the motor vehicle industry are of particular import to sheet metal suppliers; transportation equipment represented the largest market for sheet metal in 2015, and motor vehicle stampings account for a large portion of the demand.

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Topics: Materials & Chemicals, Industry Insights, Heavy Industry, The Freedonia Group

How the US Became a Leader in the Global Polyethylene Industry

Posted by Luke Hickman

Oct 10, 2016 8:30:00 AM

The expansion of natural gas production in the US has changed the landscape of thermoplastics. The largest building block in the industry, ethylene, can be produced from derivatives of crude oil or natural gas. Over the past few years, the increased production of natural gas in the US, supported by technological improvements related to horizontal drilling and hydraulic fracturing, caused the price of natural gas to see average annual declines of 11% between 2005 and 2015. This price shift, along with elevated oil prices throughout the past decade, caused many thermoplastic producers to prefer natural gas over oil in their production of feedstocks.

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Topics: Materials & Chemicals, Industry Insights, Heavy Industry, The Freedonia Group

3 New Reports That Address Challenges Marketers Face Today

Posted by Sarah Schmidt

Oct 6, 2016 8:30:00 AM

Marketing effectively in a digital world requires innovative solutions and approaches. Today’s marketing professionals grapple with a wide variety of unique challenges, such as:

  • Achieving scale in content marketing
  • Capturing the interest of image-conscious consumers in the era of the "selfie"
  • Marketing to the iGeneration (also known as Gen Z)
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Topics: Market Research Strategy, Marketing

Grain-Based Foods on the Rise: 3 Product Trends Driving Growth

Posted by Erica Keenan

Oct 4, 2016 8:30:00 AM

You may be eating one right now. And you’ll probably eat a few later on today. In fact, many health experts recommend consuming multiple servings of these foods each day.

So put down that cereal, pasta, pizza, sandwich, or organic/whole grain/quinoa snack chip that you’re eating, and let’s talk about … grain-based foods.    

Shipments of grain-based foods from US bakeries and factories are forecast to reach $110 billion in 2020, representing annual increases of 2.0% from $99.8 billion in 2015. Population growth will drive demand for such foods, since many of these products serve as dietary staples.

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Topics: Food & Beverage, Industry Insights, The Freedonia Group

The Better Baking Trend: Reinventing Packaged Goods

Posted by Sarah Schmidt

Oct 3, 2016 8:30:00 AM

Today’s consumers are looking to fill their grocery carts with food made from clean, natural ingredients. As a result, big brands are modifying their products in hopes of winning over health-conscious consumers, and the baking aisle is no exception.  

“A trend that has really burst out in the last year is what I’ve been calling the ‘better baking trend,’” explains Kara Nielsen, a food trendologist and professionally trained baker. “This makes a ton of sense, when you consider a lot of the baking mixes, jarred frosting, and other items in the baking aisle are very family centered. Kids are the main consumer in many cases.”

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Topics: Food & Beverage, Packaged Facts, Industry Insights

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