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The Dating Services Industry in 2016 and Beyond

Posted by Caitlin Stewart

May 23, 2016 8:30:00 AM

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Read on to discover insights into the market for dating services and what the future holds for this industry.

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Topics: Travel & Leisure, Retail, E-commerce & IT Outsourcing, Industry Insights

Challenges Market Researchers Face Today

Posted by Sarah Schmidt

May 19, 2016 8:30:00 AM

Corporations are hungry to know more and more about consumers, but gathering the right blend of data and analysis — in a time-efficient manner while also managing costs — is becoming ever more complex.

When asked to identify the biggest challenges in her day-to-day work, Tracy Paukstys, Senior Director of Client Development at Insights in Marketing, replied that “Clients are tasked with getting richer and more impactful consumer insights despite often more restrictive budgets and timing.” She noted that this “seems to be the norm more than the exception.”

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Topics: Market Research Strategy, Big Data

11 Top Social Science and Humanities Publishers

Posted by Sarah Schmidt

May 17, 2016 8:30:00 AM

Social science and humanities (SSH) publishing encompasses a broad range of subject areas, from anthropology and religion to music and philosophy. Types of media include print and electronic books and journals, as well as online services and databases.

Simba Information, a leading authority for market intelligence and forecasts in the media and publishing industry, recently released Global Social Science & Humanities Publishing 2016-2020. Using a combination of secondary research and competitor interviews, the report identifies eleven leading SSH publishers from around the world. Read on to learn more about the publishers that made the list.
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Topics: Education, Media, Simba Information

The Market for Aseptic Packaging

Posted by Corinne Gangloff

May 16, 2016 8:30:00 AM

Have you heard of aseptic packaging? It’s a type of packaging where the contents and the container are commercially sterilized separately and are then combined in a sterile environment.

The $4.6 billion aseptic packaging market accounted for three percent of US packaging in 2015. In unit terms, demand is expected to expand 3.7 percent annually to 68.5 billion in 2020. Read on to learn more about this growing market.

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Topics: Food & Beverage, Manufacturing & Construction, Pharmaceuticals, The Freedonia Group

The New Face of Market Research: Human Analytics

Posted by Stefanie Genauer

May 12, 2016 8:30:00 AM

Where would Wheaties be without Michael Jordan? Taco Bell without Gidget, the talking Chihuahua? Or even the “Can you hear me now?” guy from Verizon Wireless? These spokespeople are iconic. They have helped brands personify themselves, leaving lasting and memorable impressions on their target consumers. So, what do a sports legend, a Spanish speaking dog and a tech nerd with glasses have in common? Likeability.

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Topics: Market Research Strategy, Marketing

How E-Commerce Is Revolutionizing Retail, Travel, and Entertainment

Posted by Sarah Schmidt

May 10, 2016 8:30:00 AM

In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd, highlights several e-commerce trends that are transforming retail, travel, entertainment, and communication.

“The Internet is all about saving time, and therefore saving money, and about eliminating geographic and physical boundaries,” he explains. "The Internet will allow you to do business, gather information, and watch entertainment virtually anywhere, anytime, without any physical constraints whatsoever beyond the necessity of having access to the Internet."

To find out how e-commerce is affecting different industries, watch the video and read a summary of Mr. Plunkett's findings below.

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Topics: Travel & Leisure, Retail, E-commerce & IT Outsourcing, Media, Industry Insights

Market Research Budget 101: An Entrepreneur’s Guide

Posted by Caitlin Stewart

May 9, 2016 8:30:00 AM

Once you have found that great idea for your business, it’s crucial to determine whether your product or service can meet the needs of your target customers and achieve sustained growth. Big brand companies have the resources to spend millions of dollars on research and development every year, but start-ups and small businesses have much tighter budgets.

Fortunately, with a strategic approach and the right tools and resources, you can obtain the market research you need to minimize risk and increase your chances of financial success. Follow these tips to make the most of your start-up research budget.

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Topics: Market Research Strategy, Profound, How To's

Not All Market Research Data Is Equal

Posted by Alison Wolf

May 5, 2016 8:30:00 AM

There are more data sources than ever. Just googling a search term may not be sufficient, as the googled data may be inaccurate and/or biased. You want to avoid making important business decisions based on unreliable data. So which data sources should you use? We’re here to help you navigate them all. Read on for a quick breakdown of secondary and primary data and tips for finding valuable insights for your market research needs.

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Topics: Market Research Strategy, Custom Market Research, The Freedonia Group

Market Opportunities for Next Generation Refractories

Posted by Kyle Peters

May 3, 2016 8:30:00 AM

Refractories are key production components that are integral to the recovery of America’s manufacturing sector. In the short term, the $2.6 billion refractory industry will face significant challenges as its largest market, iron and steel production, slows. In the US, sales of refractories used in iron and steel production will be weakened by the decline in the production of fracking-related steel pipe, while on a global scale, refractory suppliers will experience more limited sales opportunities as China idles 100-150 million tons of steel capacity by 2020 — an amount larger than the entire US output. To combat these issues, refractory manufacturers are adopting new strategies.

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Topics: Manufacturing & Construction, Heavy Industry, The Freedonia Group

7 Ways to Ensure Your Start-Up Is a Success

Posted by Sarah Schmidt

May 2, 2016 8:39:16 AM

Prior to launching in 2000, JetBlue identified a variety of unmet consumer needs. Its market analysis showed that airline passengers were willing to pass on hot meals and first-class cabins in favor of in-flight entertainment and upgraded leather seating.

JetBlue understood that its target customers were looking for more than cheap tickets — they also wanted a relaxing in-flight experience and a few unique amenities. With a mission to “bring humanity back to air travel,” JetBlue soon drew a loyal following of customers. Less than two years after it opened for business, JetBlue was one of the few U.S. airlines to make a profit during the steep drop in air travel following the September 11 attacks.

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Topics: Market Research Strategy, Profound, How To's

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