's exclusive offers:


Subscribe to our blog

Connect With Us:

Market Research Blog

Pharma Plans Route to Non-Small Cell Lung Cancer Success

Posted by Simon King

Apr 17, 2014 9:00:00 AM

Targeted therapies and the use of molecular profiling to determine which first-line treatments patients should receive have rapidly found their feet in the non-small cell lung cancer (NSCLC) market. Even the segmentation of this market into very small patient sub-populations – such as the EML4-ALK positive group, which accounts for between just 3-7 percent of all NCSLC patients – can prove commercially enticing as pharma companies carve out their own niches.

Read More

Topics: Pharmaceuticals, Healthcare

Market Research Licenses: How They Really Work

Posted by Robert Kaminsky

Apr 16, 2014 9:00:00 AM

In the world of market research, one of the biggest areas of confusion revolves around licensing.  When I buy a report, who can use it and how can it be used?  This is made even more difficult because the terms one publisher uses can be different from another.  In 2013, we published a blog post to help companies of various sizes and with various budgets determine which license was right for them. Because licensing remains such a complex concept to many purchasers and end users, here is a more in-depth guide to help you understand the complicated maze of market research licensing.

Read More

Topics: Market Research Strategy

Innovative Technologies Converge to Transform the Global Automotive Industry

Posted by Shwetha Surender

Apr 15, 2014 8:19:09 AM

The digitization wave sweeping through the automotive industry has disrupted the dynamics in car retailing, giving rise to a bricks and clicks model to complement the time-worn system of automotive dealerships.

According to Frost & Sullivan’s latest study on the global automotive industry, online transactions will account for four percent of the total global car sales by 2020; that translates to exclusive online sales of more than 50,000 cars belonging to brands ranging from Daimler, Renault, and BMW-I to Dacia and Ford. Plus, the number of mobile payment users is expected to rise by 16 percent, exceeding the one billion mark by 2025.

Read More

Topics: Transportation & Shipping

How Research Specialists Help End-Users Who Lack Purchasing Power

Posted by Robert Kaminsky

Apr 10, 2014 9:00:00 AM

We hear it all the time: "But, I am not the buyer..." One of the most common client misconceptions that I have experienced while working in the market research industry is that the research specialists are only here to help those within the company library or purchasing department find and buy relevant reports. While we do assist clients in this way, there is also a great deal that we can do for those who are using the reports as well, even if you hold no purchasing power.

Read More

Topics: Profound, Market Research Specialist, Knowledge Centers

Over-The-Top (OTT) Services a Potential Threat to Mobile Operators' Call Revenues

Posted by Kylie Wansink

Apr 9, 2014 9:00:00 AM

Wireless services are a key area for telecommunications' industry growth in 2014, and industry players around the world are competing heavily for a lead position in these developments.  In fact, it is expected that subscriptions to wireless services will overtake the actual world population due to the number of multiple subscriptions owned.

Read More

Topics: Telecommunications & Wireless

The Future of Enterprise Communications: A Customer Perspective

Posted by Melanie Turek

Apr 8, 2014 8:15:00 AM

The most popular terms used by enterprise communications vendors today—and, indeed, for many years—are “UC” (which stands for “unified communications”) and “UCC” (“unified communications and collaboration”). But, if you think that means IT buyers understand what those terms mean, you’re wrong.

Read More

Topics: Software & Enterprise Computing, Computer Hardware & Networking, E-commerce & IT Outsourcing, Telecommunications & Wireless, Business Services & Administration

Thick Data & Market Research: Understanding Your Customers

Posted by Rob Granader

Apr 3, 2014 9:00:00 AM

In the first episode of the hit series Mad Men, Don Draper explains to the client, Lucky Strike cigarettes, that advertising is "based on one thing: happiness. And, do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is okay. You are okay."

But, how do you measure your customers' happiness? Predict it? Create products that elicit it? Do customers even know what they want?

Read More

Topics: Market Research Strategy, Advertising

China's Healthcare Market Remains a Focus for 1.3 Billion People

Posted by Rebecca Chen

Apr 2, 2014 9:00:00 AM

In the two past decades, the healthcare industry in China has been growing at a fast pace, as it is a tremendous challenge to provide healthcare for 1.3 billion people. According to Asia Market Information and Development Company, the dramatic expansions of the healthcare system, drug manufacturing, and health insurance have transformed China’s society and economy. Life expectancy has now reached 76.8 for women and 72.5 for men compared to 69.9 for women and 66.9 for men in 1990. Demographic transition from high mortality to low mortality has helped drive this increase in life expectancy. Primary diseases have also shifted from infectious to chronic. Cancer, heart diseases and cerebrovascular diseases are now top killers. As of now, spending on healthcare counts for over 5% of GDP and that will only continue to increase in the next decade. 

Read More

Topics: Biotechnology, Healthcare

Market Research Publisher Spotlight: Frost & Sullivan

Posted by Rufus Connell

Apr 1, 2014 7:55:12 AM partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, is spotlighting global multi-industry information provider Frost & Sullivan. Read on to learn more about Frost & Sullivan and their products.

Read More

Topics: Food & Beverage, Materials & Chemicals, Energy & Resources, Transportation & Shipping, Telecommunications & Wireless, Healthcare, Public Sector

How Market Research Predicts Cloud Computing Can Reach Untapped Potential

Posted by John Iovieno

Mar 27, 2014 9:00:00 AM

Over the last dozen or so years, the Cloud Computing (CC) industry has made monumental strides, and there seems to be no shortage of opinions and analysis around the CC solution having huge potential across many applications. In fact, several analysts expect the market to eventually reach hundreds of billions of dollars from an estimated $35.6 billion in 2013. However, market size does not appear to be the question. The pressing issues for the CC industry lie in its security, business adoption/transformation and infrastructure, which will have a significant impact on when that market potential can be realized.

Read More

Topics: Software & Enterprise Computing, Computer Hardware & Networking, E-commerce & IT Outsourcing, Consumer Electronics, Telecommunications & Wireless