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Using Market Research to Determine a Licensing Plan

Posted by Caitlin Stewart

Jul 27, 2015 9:00:00 AM

When working to find the market research report that is going to provide you with all the information you’ve been searching for, sometimes the last thing on your mind is what type of licensing agreement you’re going to need when your purchase the report. A lot of confusion revolves around licensing, specifically who can use it and how can the research be used.

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Topics: Profound, Market Research Subscription, Market Research Provider

How to Use Market Research to Understand the Global Market

Posted by Caitlin Stewart

Jul 23, 2015 9:00:00 AM

Through the benefits of technology, it’s easier than ever to take your business to the international level. What once was reserved for big name brands is possible for all companies as long as they stay knowledgeable in the market they hope to enter. But, it’s still important to use market research to be ready for all potential opportunities and challenges.

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Topics: Market Research Strategy, Marketing

How to Use Market Research to Determine Where to Start Your Business

Posted by Debbie Fletcher

Jul 22, 2015 9:00:00 AM

When starting your own business there are a number of different factors to consider, but as long as you do your research, then it can be made a whole lot simpler, and easier for you to manage and maintain.

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Topics: Marketing

Exploding Big Data in Healthcare - A Major Driver for Healthcare Cloud

Posted by Occams Business Research

Jul 21, 2015 9:00:00 AM

Healthcare is one of the most dynamic application of cloud computing. Although healthcare organizations are highly concerned about the privacy and security of patient data, the pressure of controlling the increasing healthcare cost has driven the adoption of cost effective solutions such as cloud computing. There has been a surge of interest of the healthcare companies in adoption of cloud computing. A report estimates cloud healthcare market will grow at nearly 25% through 2020.

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Topics: Software & Enterprise Computing, Healthcare

How to Use Market Research to Assess a Market

Posted by Caitlin Stewart

Jul 20, 2015 9:00:00 AM

Both new business owners and entrepreneurs take the time to do thorough market analysis before taking a dive into starting a new company. There are a number of key questions one needs to answer before they fully understand the market of their potential industry. Assessing your market  and your market opportunities includes the process of investing time and resources to identify whether or not you will fit into all aspects of the market to make your business profitable.

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Topics: Profound

MarketResearch.com Academic Announces Addition of New Publisher, Unity Marketing

Posted by Kathleen Zacrep

Jul 16, 2015 9:00:00 AM

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Unity Marketing. Unity Marketing specializes in consumer insights for those targeting the affluent consumer segment.  

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Topics: Academic, Market Research Provider

BYOD in Enterprise and Cloud Environment

Posted by Mind Commerce Staff

Jul 15, 2015 9:00:00 AM

Organizations are rapidly expanding BYOD programs, enabling more users to access enterprise applications and data from a wider range of devices. In many cases, they are implementing a hybrid mobility strategy of issuing corporate-owned mobile devices keeping the BYOD policies alive and permitting employees to select from preapproved devices. All these are allowing mobility in workforce and improved productivity by way of anytime, anywhere worker engagement, which in turn increase employee satisfaction as well.

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Topics: Telecommunications & Wireless

Four Projected Trends in the Transportation Industry

Posted by Caitlin Stewart

Jul 14, 2015 9:00:00 AM

As the global population increases, we are seeing a rise in how many cars are out there, especially in emerging markets. The number of vehicles on the road worldwide is projected to triple by 2035, to as much as 3 billion vehicles. With these numbers, companies are going to have to continue to innovate and create the vehicles consumers want in order to keep their sales up.

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Topics: Transportation & Shipping, Industry Insights

How to Use Market Research to Assess a Company

Posted by Caitlin Stewart

Jul 13, 2015 9:00:00 AM

For most in the business world, there will come a time when you need to assess another company. You might be looking to better understand your competition, or even need to understand a company better for potential investment opportunities. But, no matter why you need to look into a company it is important that you have access to the most accurate and useful information to make the best business decisions.

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Topics: Market Research Strategy, Profound

Organic Foods Sprout New Shoppers

Posted by Caitlin Stewart

Jul 9, 2015 9:00:00 AM

According to a report by Natural Marketing Institute, 38% of organic consumers are new within the past year. This means that consumers have only recently begun focusing on adding organic products to their purchases. In order for consumers to appreciate their products, they need to be educated so they understand what they are buying, and how it will benefit their health.

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Topics: Food & Beverage

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