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Get Ready for an ICT SMAC Down as Converging Technology Transforms the Industry

Posted by Mind Commerce Staff

Jun 30, 2015 9:00:00 AM

The combination of Social, Mobile, Analytics and Cloud in one integrated stack is called SMAC Stack. It enables each function to help the other to maximize their impact which creates an organization-wide synergic impact. This convergence is one of the most impactful trends for both consumer and enterprise realization within digital media, communications, applications, content, and commerce. Instead of implementing solutions separately, SMAC encourages an organization to build and deploy integrated solutions wherein social/mobile adds connectedness and cloud/analytics makes the organization more agile and responsive.

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Topics: Telecommunications & Wireless

How to Use Market Research to Establish Your Business Model

Posted by Caitlin Stewart

Jun 29, 2015 9:00:00 AM

At some point, all entrepreneurs and people beginning their own business are going to be asked about their business model. A business model isn’t a part of your business that you can think of on the spot. Your ideal business model will be determined as you develop as a business and identify the answers to the biggest questions about your business.

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Topics: Profound, Market Research Provider

Calibrating the Impact of Store Brand Credit Cards on Consumer Shopping

Posted by David Sprinkle

Jun 25, 2015 9:00:00 AM

A seismic shift is occurring in the private label credit card industry, brought about by a mixture of mobile app technology, customer relationship management advances, geolocational marketing initiatives, and closed loop virtual card payments. In this respect, the physical card that for long embodied the face of this industry is beginning to fade, subsumed by omni-channel loyalty platforms that provide not only a seamless customer purchasing and rewards experience across channels, but also the opportunity to tailor marketing messages to those customers with a degree of specificity never before possible.

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Topics: Financial Services

What Is Employer Branding & How Will It Help You?

Posted by Debbie Fletcher

Jun 24, 2015 9:00:00 AM

Image matters, especially in the world of business. Every organisation is trying to stand out from the crowd and grab our attention as a consumer. Without a strong brand image, it’s tough to achieve that. You may run an excellent company with strong products and services, but if people don’t perceive that of you it’ll be harmful.

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Topics: Market Research Strategy, Marketing

U.S. Skin Care Market to Reach $10,717.4 Million by 2018

Posted by Kathleen Zacrep

Jun 23, 2015 9:00:00 AM

Skin care is a booming industry, as everyone wants flawless skin, and for some, you can’t put a dollar amount on that. The skin care market consists of facial care, body care, hand care, depilatories and make-up remover products and is a $121 billion industry. Now more than ever, consumers are becoming more aware of what they put in, and on, their bodies to stay healthy.

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Topics: Cosmetics & Personal Care

How to Use Market Research to Determine Distribution Channels

Posted by Caitlin Stewart

Jun 22, 2015 9:00:00 AM

Distribution channels are one of the key aspects of driving your business. Listed as one of marketing’s 4 P’s, placement, or distribution, is part of the overall marketing strategy of a business. Whether you are a small or large business owner, it’s important to ensure your business is using the correct distribution channels to get your product to your customer.

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Topics: Profound, How To's

Let Them Eat Brioche! Sandwich Trends Impacting the Food Industry

Posted by David Sprinkle

Jun 18, 2015 9:00:00 AM

Food industry research has been binging on sandwiches, a culinary form for which the U.S. market is the world’s center of gravity, not least because of eager adoption and adaptation of favorite sandwich formats and fillings from around the world. 

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Topics: Food & Beverage

4th of July: A Weekend of Numbers

Posted by Caitlin Stewart

Jun 17, 2015 9:00:00 AM

Food, fireworks, flags, and fun. For many families across the United States, the 4th of July weekend is a great opportunity to spend time with friends and family, grill out and eat good food, and play with fireworks. So much time and thought is put into planning a fun holiday get together that the costs of hosting picnics, traveling, and even buying fireworks isn’t even considered. But, for many companies, the 4th of July weekend is that perfect mid-summer event to boost sales.
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Topics: Retail, Holiday

Mobile Apps versus Bundled Services

Posted by Mind Commerce Staff

Jun 16, 2015 9:00:00 AM

A Mobile Application (Mobile App) is a compact application that is intended to be used on a mobile computing platform such as a mobile telephone, a tablet, or any number of other network aware mobile platforms. A mobile app can be as simple as an alarm clock, or as complex as a business-specific mobile dispatch application. They can be limited to a specific platform, or leverage a common framework to take advantage of multiple platforms.

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Topics: Telecommunications & Wireless

How Independent Consultants Can Improve Their Business

Posted by Robert Kaminsky

Jun 15, 2015 9:00:00 AM

Profound is a fantastic cost saving tool for any organization that purchases information on a regular basis, but for the independent consultant, Profound opens up whole new ways of using syndicated research to improve your business. Here are some of the biggest advantages of the service:

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Topics: Market Research Strategy, Profound, How To's

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