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Market Research Habits of Highly Effective Organizations

Posted by Kathleen Zacrep

Oct 30, 2014 9:00:00 AM

Market research is imperative when it comes to any organization – new or established. You need it to understand your target market and increase sales. Highly effective organizations understand the importance of market research continually taking place. As smallbusiness.gov puts it, organizations conduct market research for numerous reasons throughout various stages of development, all of which are equally important.

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Topics: Market Research Strategy, Advertising

MarketResearch.com Academic Announces Addition of New Publisher, Mind Commerce

Posted by Caitlin Stewart

Oct 29, 2014 9:00:00 AM

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Mind Commerce Publishing. Mind Commerce focuses on various sectors of the Telecommunications and Information Technology industries, including traditional telecom as well as wireless and Internet-based communications. Their coverage includes digital technologies, platforms and infrastructure for communications, applications, content and commerce.

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Topics: Academic, Telecommunications & Wireless

Induced Pluripotent Stem Cells (iPSC): 3 Major Market Forces (And Why You Should Care)

Posted by Cade Hildreth

Oct 28, 2014 9:47:00 AM

The induced pluripotent stem cell (iPSC) market first emerged in 2006, when iPSC technology was pioneered by Shinya Yamanaka’s lab at Kyoto University in Japan. The shocking discovery that the introduction of four transcription factors into adult cells could convert them into pluripotent stem cells sent waves of excitement throughout the scientific community. This landmark event came to represent one of the greatest stem cell research discoveries of all time and was memorialized in 2012, when Dr. Yamanaka and Sir John Gurdon were awarded the Nobel Prize "for the discovery that mature cells can be reprogrammed to become pluripotent.” 

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Topics: Biotechnology

Natural and Organic Specialty Stores Battle for Sales

Posted by Caitlin Stewart

Oct 23, 2014 9:00:00 AM

As popularity of natural and organic food has increased, so has the number of stores that carry natural and organic products. Over the past few years, leading retailer of natural and organic foods, Whole Foods, has experienced declining sales as new competitors continue to enter and claim stake in the market. A specific store that has increased their market share is Trader Joe’s, a quirky, smaller store filled with unique and organic products.

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Topics: Food & Beverage, Packaged Facts

How to React When Making Market Research Mistakes

Posted by Caitlin Stewart

Oct 22, 2014 9:00:00 AM

In each stage of the market research process, there are common mistakes that can be made. It is when we make mistakes that our reactions are most important. How researchers choose to handle their mistakes will determine whether there will be a successful outcome in a market research project.

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Topics: Market Research Strategy, Market Research

5 Struggles of a Market Researcher

Posted by Caitlin Stewart

Oct 21, 2014 9:00:00 AM

The process of conducting market research isn’t always easy, and we know the job of a market researcher certainly isn’t either. There are many common challenges that market researchers face during the data gathering process. We understand these challenges, and that is why our goal at MarketResearch.com is to form relationships with our clients to help make your job a little easier. There is comfort and empowerment in knowing you’re not alone. Others face the same struggles you face on a daily basis.

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Topics: Profound, Market Research, Market Research Specialist, Knowledge Centers

Halloween Candy Sales Aren't So Scary Anymore, Revenue Increases 12%

Posted by Caitlin Stewart

Oct 16, 2014 9:00:00 AM

Halloween is just around the corner, and with it comes high retail and candy sales. Since 2008 holiday sales have been down throughout the year, but, for many sectors sales have been creeping up. In 2013, seasonal candy for Halloween reached $217 million, up 12% from 2012. This growth was greater than similar Christmas candy products and close to percentage gains for Valentine’s Day.

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Topics: Food & Beverage, Packaged Facts, Holiday

How Market Research Partners Help Clients Through Alternative Research Options

Posted by Kathy Silverman

Oct 15, 2014 9:00:00 AM

Broadline Research Providers Are the Most Valuable Resource Given Today’s Economy and Competitive Environment

Over the course of the last 10 years, the amount of secondary research and the availability of resources to access published industry data has increased substantially. However, researchers often overlook the option of leveraging readily available, reliable industry data; a valuable option that curtails the overall project cost as well as time required in obtaining answers to critical go-to-market questions.

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Topics: Market Research Strategy, Market Research Provider, Custom Market Research

Why You Should Conduct Market Research Business with People, Not Companies

Posted by Michael Gruenberg

Oct 14, 2014 9:00:00 AM

There is a reason why people repeatedly return to the same restaurant. Is it the food? Clearly if the food is sub-par, then any establishment will soon be out of business since no one will return to an eating establishment for a lousy meal. But, given that the food that is served is good, one can then argue that there are probably many other restaurants located in the vicinity of our favorite eating place. Why would we repeatedly return to the same one? It’s the service! It’s the people who serve the food; it’s the manager of the restaurant who comes over and personally greets you. It’s the wait staff that serves you as though you were the most important person in the room. And, most of all, it's the high quality food served at a price we are willing to pay. That’s what brings us back, time and time again. And, those factors are what make you loyal to any business.

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Topics: Market Research Strategy, Market Research Provider

Current Mobile Market Research Trends

Posted by Caitlin Stewart

Oct 9, 2014 9:00:00 AM

According to Statistica.com, 163.9 million people in the U.S. have smartphones. With so many people in the market using mobile phones for more than just making phone calls, there are many key trends that have emerged that make mobile one of the most interesting industries.

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Topics: Market Research Strategy, Market Research, Consumer Electronics


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