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Career Advice for Market Research Analysts

Posted by Sarah Schmidt

Feb 4, 2016 8:30:00 AM

If you are currently working as a market research analyst or aspire to be one someday, there’s good news. According to the Bureau of Labor Statistics, the job outlook for market research analysts is expected to grow 19 percent over the next 10 years, which is much faster than the average for all occupations.

Market research is a competitive industry, however, and it's important to plan ahead in order to chart a realistic course of action and land high-potential opportunities. We gathered real-world insights from experienced professionals in the field to explain how to best prepare for a job in market research — and how to maintain a competitive edge once you have your foot in the door. These suggestions go beyond the typical advice you might come across elsewhere. Read on to learn practical advice.

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Topics: Market Research Strategy

5 Recent White Papers That Are Available for Download

Posted by Caitlin Stewart

Feb 2, 2016 8:40:28 AM

MarketResearch.com is proud to be the leading provider of business intelligence, offering users access to information about hundreds of industries worldwide. In addition to market reports, MarketResearch.com offers a variety of free downloadable white papers, eBooks, and slideshares that provide insights into current industry trends.

Businesses face new opportunities and challenges as different trends emerge. Decision makers need to be aware of how all these developments will affect their organization and be flexible enough to alter their strategy to meet evolving technological standards and consumer preferences.

Our white papers and eBooks explain important new trends to help you stay ahead of the competition. Below is a list of five of our latest white papers and eBooks.

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Topics: Market Research Strategy, Industry Insights

The Business Intelligence and Analytics Software Market

Posted by Sarah Schmidt

Feb 1, 2016 8:57:33 AM

What is the fastest-growing market in the IT industry? According to MarketsandMarkets, it’s business intelligence and analytics software. The global business intelligence and analytics software market is expected to increase from $17.90 billion in 2014 to $26.78 billion in 2019, with a compound annual growth rate (CAGR) of 8.4 percent.

Given today’s competitive business environment, many companies are looking for ways to optimize their operations and improve tactical and strategic decision-making. Business intelligence and analytics software can help a variety of employees — including executives, financial analysts, marketing managers, security personnel, and others — monitor and visualize real-time data across an organization. These BI software tools include dashboards, visual analytics, and reporting capabilities that help business professionals make sense of data and identify new opportunities to improve ROI.

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Topics: Software & Enterprise Computing, Industry Insights

Differentiation: Creating a Unique Business Position

Posted by Priority Metrics Group

Jan 28, 2016 8:48:36 AM

Differentiation is providing superior value to customers at a profitable price. If we look at the fundamental equation of business (Figure 1), differentiation may be thought of as increasing value through some combination of more or better benefits or a reduced price. Benefits include product and service performance, but also include availability, image, relationship, and many other performance attributes. Price includes the price charged for the product and service, but also includes terms, total cost in use, paperwork required to complete and track the exchange, and other attributes. Any decrease in price attributes or increase in benefits will increase value.

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Topics: Market Research Strategy, Custom Market Research

5 Top Trends in the Furniture Industry

Posted by Caitlin Stewart

Jan 27, 2016 8:48:47 AM

During the economic recession, the furniture retail industry was negatively impacted as consumers cut back on non-essential spending, but now there is an uptick in demand. In fact, the U.S. furniture industry has outpaced the U.S. economy in recent years. While the housing market improves and discretionary spending increases, we will see this growth continue. By 2019, the global market for furniture and floor coverings is forecast to reach $695 billion.

Several key industry trends have emerged, as new innovation and shifting consumer preferences influence the demand for furniture. Read on to learn more about the top trends that are shaping the furniture industry.

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Topics: House & Home, Industry Insights

CRISPR/Cas: A New Frontier in Genetic Manipulation

Posted by Robert Kaminsky

Jan 26, 2016 8:00:20 AM

Recently, there has been a lot of buzz around a “new” tool that scientists have found to perform genetic manipulation that is referred to as CRISPR/Cas. The ability to edit DNA has been available for quite some time, so what makes this method special? The answer lies in what it is and how well it works.

What Is CRISPR?

CRISPR is an acronym that stands for “clustered regularly interspaced short palindromic repeats.” It is not actually a technology; it is a natural DNA sequence found in bacteria. So why do we care about bacterial DNA? What scientists have discovered is that there is a part of the bacterial DNA where DNA sequences would show up over and over and, in between those duplicate sequences, there were more unique sequences that matched the viruses that the bacteria had run into in the past. The bacteria use those unique sequences to identify the viruses that are a threat so they can defend themselves much like an immune system.

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Topics: Biotechnology, Industry Insights

8 Education Technology Startups to Watch

Posted by Sarah Schmidt

Jan 25, 2016 8:32:23 AM

New education technology companies have entered the market and are attracting millions of dollars in funding from venture capitalists. In different ways, these companies are working to provide innovative solutions to on-going problems in education. To learn more, check out the eight education tech companies listed below. The startups highlighted in this article are less than seven years old and have all been profiled in the Ed Tech Startup Dashboard Q3 2015 by Simba Information, a leading provider of market research and analysis.

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Topics: Education, Industry Insights, Simba Information

A Quick Guide to Market Intelligence

Posted by Sarah Schmidt

Jan 21, 2016 8:30:00 AM

According to Quirk’s Marketing Research Review, market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace.” Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights. These four areas cover a range of specific factors, such as:

  • Corporate strategy, acquisitions, and executive teams
  • Pricing, promotions, and cost structure
  • Market size, segments, forecasts, and trends
  • Brand loyalty, product concerns, and satisfaction rates
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Topics: Market Research Strategy, Market Research Provider, How To's

Market Research Publisher Spotlight: Barnes Reports

Posted by Sarah Schmidt

Jan 20, 2016 8:35:52 AM

MarketResearch.com partners with more than 700 publishers to offer users the most comprehensive collection of market intelligence. This week, MarketResearch.com is spotlighting multi-industry research provider Barnes Reports. We asked Barnes Reports to share more information about their reports and what differentiates them from other market research companies. Read on to learn what they had to say.

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Topics: Market Research Provider

The Market for Beauty and Cosmetics Products

Posted by Caitlin Stewart

Jan 19, 2016 8:30:00 AM

The United States is the largest cosmetics market in the world, and its total revenue is expected to exceed 62 billion in 2016. However, the global market is still growing, with opportunities in emerging markets throughout Asia, Latin America, and Eastern Europe.

The beauty and cosmetics industry can be broken down into smaller segments including make-up, skin care and lotions, hair products, and fragrances and perfumes. Together, these segments form an industry that continues to grow year after year. To learn more about specific segments and find out about new industry trends, read the post below.

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Topics: Cosmetics & Personal Care, Industry Insights

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