Polly Want a Cracker? Trends Giving Pet Treats a Punch

Sales-wise, the impulse to give treats to pets is the gravy of the pet food market. According to Simmons National Consumer Survey data from Experian Marketing Services, 79% of dog owners and 47% of cat owners buy pet treats. Among U.S. households overall (total households, not just pet-owning households), 38% buy dog or cat treats—for perspective, that’s about the same percentage as those that buy crackers.

Topics: Pets Packaged Facts

Pet Industry Trend: Dog Food Goes Digital

Digital technologies have disrupted industry after industry, and consumer packaged goods are up next. Amazon, notably, continues to launch new services and sales platforms such as Prime Pantry and Subscribe & Save—along with its Prime Air plans for delivering products by drones to consumers, notwithstanding recent regulatory setbacks from the FAA. Traditional retailers are thinking more boldly as well, with Walmart focused on “winning at the intersection of digital and physical.”

Topics: Pets Packaged Facts

Projected 2015 Trends in the Pet Industry

As companies prep for the upcoming holiday season, marketers are looking even further ahead at new and continuing trends for 2015. According to industry experts at Packaged Facts, there are many trends , which impacted the pet industry in 2014, that are expected to develop even further in 2015. In Packaged Facts’ comprehensive report   U.S. Pet Market Outlook, 2014-2015 , they project different industry trends that will gain popularity and change pet product sales throughout the course of 2015.
Topics: Pets Packaged Facts

The U.S. Pet Market's Emphasis on Natural & Organic

The U.S. pet market is one of the largest in the world with dedicated pet parents wanting the best for the little loved ones. Even through the recent economic downturn, sales of dog and cat treats remained strong. With health-conscious decisions becoming more prominent in owners own lives, it makes sense that 38% of pet owners believe that natural and organic pet products are often better than standard brands. The future of pet products will be filled with healthier and natural ingredients.

Topics: Pets Packaged Facts

Premiumization Trends Drive Cat Food Sales in Canada

Cat products account for over a third of sales in the CAN$2 billion Canadian pet products market, and Canadian cat owners are fully in step with the pet pampering and product premiumization trends that have long characterized the U.S. market. By some measures, in fact, Canadian cats are more than a whisker ahead. According to pet owner surveys conducted by Packaged Facts over the April to June 2014 period, 30% of Canadian cat owners purchase cat food formulations that feature poultry or meat as the first ingredient, compared with 19% of U.S. cat owners. 

Topics: Retail Pets Packaged Facts

Veterinary Diagnostics: Disease Threats to Animals Continues to Boost Need for New Tests

The diseases that can affect cattle, pigs and other livestock and endanger the food supply are numerous, yet still growing. Swine fever, neosporosis, foot-and-mouth disease and other diseases are among the threats to animals that humans eat. Test makers have answered the call to develop products that can help food manufacturers and government agencies protect livestock and ensure a safe food supply at the beginning of the chain. For this reason, the Veterinary Diagnostics market can expect healthy revenue growth, according to insights from a Kalorama Information report on the topic.

Topics: Diagnostics Pets Kalorama Information

Projected 2014 Trends in the Pet Industry

As we say goodbye to 2013 and ring in the new year, it's important to look ahead at what we can expect throughout 2014. Continuing on the ideas of the 2013 trends, the pet industry should experience slight, but steady, growth across the board in in the upcoming year, according to pet industry experts and MarketResearch.com publisher Packaged Facts. In Packaged Facts' report U.S. Pet Market Outlook, 2013-2014, they project a wide variety of industry trends that will gain momentum next year.

Topics: Market Research Strategy Pets Packaged Facts

Today’s Pets Are Aging Gracefully | MarketResearch.com

At times,  I like to think of Duke, my beloved 11-year-old Shetland Sheepdog, as the canine equivalent of the actor George Clooney. Like Clooney, Duke wears his age with distinguished finesse. His once predominantly chestnut colored muzzle is now a brown/gray salt and pepper mix that broadcasts his elder statesman status. Yet even as an older dog, Duke retains a rascal's disposition -- his dancing eyes convey a whimsical mischief mingled with curmudgeonly weariness (and yes that is Duke's way of brilliantly channeling Clooney's performance in the Academy Award winning film The Descendants).

Topics: Pets

Puppy Love Helps Nation Heal After Tragedies | MarketResearch.com

In the aftermath earlier this month of the Boston Marathon bombings and a huge factory explosion in Texas that left a nation dazed and confused, some Americans are finding solace in the embrace of helping paws.

ABC News reported on this phenomenon, dubbing it "Puppy Love Healing" in reference to a group of specially trained-golden retrievers provided to people in the communities of Boston, Massachusetts following the April 15 bombings during the Boston Marathon, to offer "cuddle comfort" for those in need (see the video here). The popularity of the "Puppy Love Healing" campaign is so great that some of the dogs associated with it even have their own Twitter accounts.

Topics: Pets

Pets, The Family We Choose | MarketResearch.com

 These days, the family pet isn't just the family pet. Rather our pets are as essential to our family unit as any member of the human variety. A recent series of posts on this topic elicited a high volume of positive responses from our readers here and across social media platforms. For example, this note from Lynda Fernandez, a pet owner in the United Kingdom: 

"...Yes, of course my dogs are family. The vet appears to see them in the same light because he calls [them] in by their...family names; so my dogs are Mits Fernandez and Monty Fernandez."

Topics: Pets