Since more and more people treat their pets as family, it’s no surprise that pet Halloween costumes have become a popular tradition.

Check out a new infographic by the research firm Packaged Facts to learn about recent pet Halloween costume trends, and find out which dog costumes are favorites.

MarketResearch.com has five in-house publishing divisions that produce quality market intelligence for top industry decision makers. 

These publishers not only provide market research reports, they have also released a number of free white papers, presentations, and e-books on a variety of dynamic markets. These resources are designed to give you a quick view of an industry, leading companies, or trends. 

Groundbreaking technological advances are rapidly transforming the veterinary services industry — expanding treatment options and boosting potential revenue growth. While these developments are creating exciting new possibilities, veterinary service providers that are slow to adapt may fall behind and miss a key window of opportunity.

The Veterinary Services Global Market Report 2017 from the Business Research Company highlights four major trends in the veterinary market that should be followed in order to stay competitive.

Americans are spending more on their pets than ever before, and expenditures continue to rise. By 2020, the U.S. pet industry is expected to reach $96 billion in sales, according to Packaged Facts, a leading market research firm.

Approximately 56% of U.S. households own pets, and the close emotional bonds people share with their furry friends is a major driver of industry growth. To learn more about this and other trends, check out the article below, which highlights several key findings from the report U.S. Pet Market Outlook, 2016-2017.

This past month, MarketResearch.com’s publishing divisions were cited in a wide variety of publications including the New York Times, Slate Magazine, and numerous trade journals. Take a look at a selection of press highlights below. To access more information about a particular topic, click the link to the report page.

The publishing divisions at MarketResearch.com are frequently cited in top publications and trade journals. In June, research by Kalorama information appeared in articles on direct-to-consumer laboratory testing, the market for electronic medical records, and outsourcing in drug discovery. A variety of media outlets turned to Packaged Facts for its expertise on pet litter products, coffee creamer trends, and meal kit delivery services.

Take a look at press highlights from June below. To access more information, click the link to the report page.

We have a strange fascination with fat cats — not the wealthy members of the modern aristocracy, but rather plus-sized felines who flaunt their curves in roly poly reverie in pictures and online videos. Youtube is littered with hundreds of thousands of videos of overweight pets, including a video of the world’s fattest cats that has over 31 million views. That’s more views than most videos of the president, and approaches Justin Bieber and Taylor Swift levels of ogling devotion.

MarketResearch.com's publishing divisions are frequently quoted in a broad range of trade journals and business publications. Packaged Facts was recently cited for a variety of trending topics including local foods, salty snacks, millennial menus, and pet product trends. Research from the Freedonia Group appeared in articles focusing on corrosion inhibitors, insulation, and corrugated boxes.

Check out the press highlights from April and May below. Links to the full reports are included so you can dive deeper into the subjects that interest you most.

When I started reading the Packaged Facts report Millennials as Pet Market Consumers, I laughed out loud because I truly am the poster child for Millennial pet owners. My "fur baby" Bruce is a little over one and a half, and I treat him like my real child. Bruce has a full wardrobe and is covered by pet insurance (which has paid for itself). He received a doggy cannoli on Valentine’s Day and has been given plenty of Christmas presents each year, and when I was doing my taxes last week, I thought to myself, why isn’t Bruce considered a dependent?

As Americans spend more time on digital devices, pet retailers are finding new, inventive ways to engage consumers online. According to a recent report by research firm Packaged Facts, one of the best storytelling methods available is online videos.

“There’s nothing like being able to show a pet interact with a product,” writes George Puro, the report’s author. “Online videos allow marketers to pull at the heartstrings of pet owners, whether it’s through humor or through a heartwarming tale.”

Take Purina’s “Dear Kitten” video series as a prime example. Created in partnership with BuzzFeed, the original video has now surpassed 25 million views. It has since been developed into a franchise with multiple episodes across different platforms.