--- title: The U.S. Pet Market's Emphasis on Natural & Organic description: The pet treat and supplement market is changing as more companies move towards using natural and organic ingredients.The pet industry remained positive through the economic downturn and has projections of strong growth through 2017. image: https://blog.marketresearch.com/hs-fs/file-1594252677-jpg/images/blog+images/petshopper.jpg --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # The U.S. Pet Market's Emphasis on Natural & Organic by [Caitlin Stewart](https://blog.marketresearch.com/author/caitlin-stewart), on September 24, 2014 ![Pet Shopper_Featured on www.blog.marketresearch.com](https://blog.marketresearch.com/hs-fs/file-1594252677-jpg/images/blog+images/petshopper.jpg "Pet Shopper_Featured on www.blog.marketresearch.com")The U.S. pet market is one of the largest in the world with dedicated pet parents wanting the best for the little loved ones. Even through the recent economic downturn, sales of dog and cat treats remained strong. With health-conscious decisions becoming more prominent in owners own lives, it makes sense that 38% of pet owners believe that natural and organic pet products are often better than standard brands. The future of pet products will be filled with healthier and natural ingredients. ### Trends Natural and organic products are not only being seen in everyday pet food, but also in many pet treats. Because so many treats are being purchased, many health supplements increasingly resemble treats so they are more likely to be purchased. According to a [report](https://www.marketresearch.com/land/product.asp?productid=7259313&progid=86614) by publisher Packaged Facts, treat supplements provide an “enjoyment factor” for both parents and pets. Other supplements are coming in gels and pastes, as well as gravies and powders designed to be added to pet food. Many of these supplements contain popular ingredients that even human supplements have, including: glucosamine, omega fatty acids, and probiotics, along with trendier ingredients like bee pollen, green tea, and elk velvet antler. Similarly, natural and organic pet supplements work to do the same job as human ones. Supplements are used for weight loss, joint deterioration, and other age-related conditions. ### ![Dog Treats_Featured on www.blog.marketresearch.com](https://blog.marketresearch.com/hs-fs/file-1594252667-jpg/images/blog+images/dog_treats.jpg "Dog Treats_Featured on www.blog.marketresearch.com") ### Sales Market projections place pet retail sales at $1.6 billion by 2017, which means there is high growth room for companies in the pet industry. To gain some of those profits, industry leaders will have to work hard to remain relevant in consumers’ eyes. With so many new supplements available, they will be fighting over shelf space in the pet stores. Companies will have to consider many factors to make sure that their treats are better than their competitor’s offerings. Clinical testing, proprietary formulas, the NASC (National Animal Supplement Council) seal of approval, novel ingredients, natural ingredients, retail merchandising, and social media programs are all parts of the competitive equation now. With the devotion we have for our pets, we want the best health products for our little ones, so the opportunities for those in the pet industry will only continue to grow. To learn more about the natural and organic pet food market, check out our other reports on [pets](https://www.marketresearch.com/search/results.asp?qtype=2&bquery=&title=&publisher=Packaged+Facts&datepub=24&lprice=0&uprice=0®ionid=87&categoryid=124). [![Market Research Reports on the Pet Industry](https://no-cache.hubspot.com/cta/default/209482/bf386fa4-5b6c-4848-a771-98bab90ae61d.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/bf386fa4-5b6c-4848-a771-98bab90ae61d) Thanks for reading! Caitlin Stewart Marketing Associate MarketResearch.com Topics: [Pets](https://blog.marketresearch.com/topic/pets) [Packaged Facts](https://blog.marketresearch.com/topic/packaged-facts) - [Tweet](https://twitter.com/share) [![Will Self-Driving Vehicles Be a Reality by 2025? White Paper](https://no-cache.hubspot.com/cta/default/209482/3fb25279-b81e-43f2-b2ee-bb44347bff07.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/3fb25279-b81e-43f2-b2ee-bb44347bff07) Search Blog Posts Search ### About This Blog Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth. ### Subscribe ### Popular Posts - [5 Steps to Estimate Your Market Size](https://blog.marketresearch.com/5-steps-to-estimate-market-size) - [6 Booming Industries to Watch in 2018](https://blog.marketresearch.com/6-booming-industries-to-watch-in-2018) - [5 Top Apparel Industry Trends](https://blog.marketresearch.com/5-top-apparel-industry-trends-in-2017) - [The Beverage Industry: New Forecasts & Trends](https://blog.marketresearch.com/the-beverage-industry-new-forecasts-and-trends) - [12 Leading Companies in Clinical Laboratory Services](https://blog.marketresearch.com/12-leading-companies-in-clinical-laboratory-services) ### Recent Posts ### Posts by Topic - [Industry Insights (950)](https://blog.marketresearch.com/topic/industry-insights) - [Market Research Strategy (276)](https://blog.marketresearch.com/topic/market-research-strategy) - [Food & Beverage (140)](https://blog.marketresearch.com/topic/food-beverage) - [Healthcare (139)](https://blog.marketresearch.com/topic/healthcare) - [The Freedonia Group (121)](https://blog.marketresearch.com/topic/the-freedonia-group) - [How To's (110)](https://blog.marketresearch.com/topic/how-tos) - [Market Research Provider (98)](https://blog.marketresearch.com/topic/market-research-provider) - [Manufacturing & Construction (90)](https://blog.marketresearch.com/topic/manufacturing-construction) - [Pharmaceuticals (89)](https://blog.marketresearch.com/topic/pharmaceuticals) - [Packaged Facts (78)](https://blog.marketresearch.com/topic/packaged-facts) - [Telecommunications & Wireless (74)](https://blog.marketresearch.com/topic/telecommunications-wireless) - [Heavy Industry (72)](https://blog.marketresearch.com/topic/heavy-industry) - [Software & Enterprise Computing (68)](https://blog.marketresearch.com/topic/software-enterprise-computing) - [Transportation & Shipping (64)](https://blog.marketresearch.com/topic/transportation-shipping) - [Energy & Resources (60)](https://blog.marketresearch.com/topic/energy-resources) - [Retail (60)](https://blog.marketresearch.com/topic/retail) - [Marketing (58)](https://blog.marketresearch.com/topic/marketing) - [Profound (57)](https://blog.marketresearch.com/topic/profound) - [Medical Devices (55)](https://blog.marketresearch.com/topic/medical-devices) - [House & Home (53)](https://blog.marketresearch.com/topic/house-home) - [Materials & Chemicals (53)](https://blog.marketresearch.com/topic/materials-chemicals) - [Pets (50)](https://blog.marketresearch.com/topic/pets) - [Consumer Electronics (47)](https://blog.marketresearch.com/topic/consumer-electronics) - [Public Sector (43)](https://blog.marketresearch.com/topic/public-sector) - [Biotechnology (41)](https://blog.marketresearch.com/topic/biotechnology) - [E-commerce & IT Outsourcing (40)](https://blog.marketresearch.com/topic/e-commerce-it-outsourcing) - [Business Services & Administration (39)](https://blog.marketresearch.com/topic/business-services-administration) - [Diagnostics (38)](https://blog.marketresearch.com/topic/diagnostics) - [Demographics (37)](https://blog.marketresearch.com/topic/demographics) - [Education (36)](https://blog.marketresearch.com/topic/education) - [Custom Market Research (35)](https://blog.marketresearch.com/topic/custom-market-research) - [Travel & Leisure (34)](https://blog.marketresearch.com/topic/travel-leisure) - [Academic (33)](https://blog.marketresearch.com/topic/academic) - [Financial Services (32)](https://blog.marketresearch.com/topic/financial-services) - [Media (32)](https://blog.marketresearch.com/topic/media) - [Computer Hardware & Networking (30)](https://blog.marketresearch.com/topic/computer-hardware-networking) - [Simba Information (24)](https://blog.marketresearch.com/topic/simba-information) - [Kalorama Information (21)](https://blog.marketresearch.com/topic/kalorama-information) - [Cosmetics & Personal Care (19)](https://blog.marketresearch.com/topic/cosmetics-personal-care) - [Knowledge Centers (19)](https://blog.marketresearch.com/topic/knowledge-centers) - [Apparel (18)](https://blog.marketresearch.com/topic/apparel) - [Market Research Subscription (16)](https://blog.marketresearch.com/topic/market-research-subscription) - [Social Media (16)](https://blog.marketresearch.com/topic/social-media) - [Advertising (14)](https://blog.marketresearch.com/topic/advertising) - [Big Data (14)](https://blog.marketresearch.com/topic/big-data) - [Holiday (11)](https://blog.marketresearch.com/topic/holiday) - [Emerging Markets (8)](https://blog.marketresearch.com/topic/emerging-markets) - [SEO (8)](https://blog.marketresearch.com/topic/seo) - [Artificial Intelligence (5)](https://blog.marketresearch.com/topic/artificial-intelligence) - [medical (4)](https://blog.marketresearch.com/topic/medical) - [generative AI (2)](https://blog.marketresearch.com/topic/generative-ai) - [mining (2)](https://blog.marketresearch.com/topic/mining) - [Agriculture (1)](https://blog.marketresearch.com/topic/agriculture) - [Associations (1)](https://blog.marketresearch.com/topic/associations) - [Religion (1)](https://blog.marketresearch.com/topic/religion) - [coaching (1)](https://blog.marketresearch.com/topic/coaching) - [electricity (1)](https://blog.marketresearch.com/topic/electricity) - [refineries (1)](https://blog.marketresearch.com/topic/refineries) - [space battery (1)](https://blog.marketresearch.com/topic/space-battery) [see all](https://blog.marketresearch.com/the-u.s.-pet-markets-emphasis-on-natural-organic#) ### Contact **MarketResearch.com** 6116 Executive Blvd Suite 550 Rockville, MD 20852 800.298.5699 (U.S.) +1.240.747.3093 (International) [customerservice@marketresearch.com](mailto:customerservice@marketresearch.com) ### From Our Blog ### Subscribe to Blog ### CONNECT WITH US [![LinkedIn](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_linkedin.png)](http://www.linkedin.com/company/marketresearch) [![Twitter](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_twitter.png)](https://twitter.com/MarketResearch_) [![Facebook](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_facebook.png)](https://www.facebook.com/MarketResearchDotCom) [![YouTube](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_youtube.png)](https://www.youtube.com/user/MarketResearchDotCom) [![Pinterest](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_pinterest.png)](https://www.pinterest.com/mrktresearch/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Caitlin Stewart", "url" : "https://blog.marketresearch.com/author/caitlin-stewart" }, "datePublished" : "2014-09-24T13:00:00.000Z", "headline" : "The U.S. Pet Market's Emphasis on Natural & Organic", "image" : [ "https://blog.marketresearch.com/hs-fs/file-1594252677-jpg/images/blog+images/petshopper.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.marketresearch.com/the-u.s.-pet-markets-emphasis-on-natural-organic", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.marketresearch.com/hubfs/Logos/mrdclogo_email.png" }, "name" : "MarketResearch.com, LLC" } } ```