--- title: Top 10 Pet Industry Trends in 2013 | MarketResearch.com description: The pet industry has undergone a change due to the recession. Here are the 10 top trends for the pet market in 2013. image: https://blog.marketresearch.com/hs-fs/file-22375835-jpg/images/cute_kitten-resized-600.jpg --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # Top 10 Pet Industry Trends in 2013 | MarketResearch.com by [Cindy Frei](https://blog.marketresearch.com/author/cindy-frei), on March 19, 2013 The Pet Industry contracted slightly in the great recession, but is poised to experience several points of growth this year, according to David Lummis, a leading analyst at [**PackagedFacts.**](https://www.packagedfacts.com/)  Here are some important sector trends for pet industry manufacturers, retailers and marketers to watch for in 2013: 1)    **Pet owners  will spend less** overall than  in pre-recession years but more on organic food and other premium products. ![Kitten, Top Ten Pet Industry Trends, MarketResearch.com](https://blog.marketresearch.com/hs-fs/file-22375835-jpg/images/cute_kitten-resized-600.jpg?width=221&height=303&name=cute_kitten-resized-600.jpg) 2)    **Sales  of ‘natural,’ or organic pet products** are expected to increase; in 2011, sales of ‘super-premium’ dog food increased by 5.2 percent over 2010. 3)    **Sales of dog and cat treats will continue to climb,** based on recent data: in 2010-2011, sales of treats at natural supermarkets increased by 12 percent. (SPINS, Inc.) 4)    **Premium-priced refrigerated pet food will continue growing in market share:** During 2011, unit sales of frozen/refrigerated dog food rose 11 percent, with the comparable figure on the cat side at 44 percent. (SymphonyIRI.) 5)    **Sales of pet medications are expected to climb during the next five years,** with annual percentage gains anticipated to increase from 7% in 2012 to 10% in 2015. 6)    **The ‘humanization’ of pets will continue to gain popularity among pet owners,** with growing numbers of non-pet food manufacturers seeing increased sales in ‘high-style’ products such as dog and cat strollers, car seats, ‘cribs,’ and safety gates. 7)    **Pet owners are getting younger:** in 2011, The 18-24 age group saw the largest increase growing by more than 14 percentage points, followed by the 25-34 age group, which grew by 6 percentage points. 8)    **Fewer households will own more than one pet:** multiple-pet households have declined since 2006, falling from 38% of households to 34% in 2011.     ***But…..*** 9)    **More people are owning pets**: From 2009 to 2011, the overall rate of pet ownership increased from 53.6 percent of U.S.households to 55.9 percent. 10)    **Generation Xers, those in the age range of 30-44**, are expected to continue outpacing Baby Boomers and Seniors in pet ownership. In 2011, 30 million Gen Xers  were pet owners, 5 million more than their Boomer elders. To get more hot pet industry data, **click below to download** our latest slideshare.   [![Check Out 20 Sizzlin' Stats For The Pet Industry](https://no-cache.hubspot.com/cta/default/209482/ca5af51a-0619-4970-96d5-146e8b13418a.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/ca5af51a-0619-4970-96d5-146e8b13418a) Cheers,   ![describe the image](https://blog.marketresearch.com/hs-fs/file-29175135-jpg/images/amyalexander.jpg) Amy Alexander Writer/Sr. Content Manager Topics: [Pets](https://blog.marketresearch.com/topic/pets) - [Tweet](https://twitter.com/share) [![Will Self-Driving Vehicles Be a Reality by 2025? 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