The Rise of Start-Up Incubators at Universities

Many entrepreneurs hope to be the next Mark Zuckerberg. But even with an innovative idea, it’s difficult to launch a successful enterprise on your own. That’s where start-up incubators come in — these innovative programs offer would-be entrepreneurs expert advice, community support, and access to an influential network.

Some well-known start-up incubators are private, while others are sponsored by universities. About 32 percent of North American business incubators are run by academic institutions, according to the International Business Innovation Association.

Topics: Academic Market Research Strategy Market Research Provider

Publisher Spotlight: Q&A with MicroMarketMonitor

In this new blog series, we provide an inside look at specific publishers on ProfoundYou'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market. Today, we’re interviewing MicroMarketMonitor, a publisher that provides in-depth insights into 5,000 granular markets. Learn more about them in the Q&A below.

Topics: Profound Market Research Provider

Publisher Spotlight: Q&A with Plunkett Research

Through Profound, users can access the world’s leading business intelligence providers in one convenient platform. With more than 200 publishers across 700 industry sectors, Profound offers a vast array of market research reports to choose from.

In this new blog series, we’ll give you an inside look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market. Today, we’re interviewing Plunkett Research, Ltd., a provider of industry sector analysis, trends, and statistics. Find out more in the Q&A below.

Topics: Profound Market Research Provider

6 Qualities to Look for in a Market Research Provider

In today’s competitive, fast-paced business environment, you need to move fast and tackle challenges quickly. Partnering with a high-quality market research provider can help you find the answers you need to grow your business while saving time and money. But how can you accurately assess a market research provider’s services and offerings? There are a variety of different factors to consider. In this blog post, we highlight six key qualities to look for in a market research provider. Read on to learn more.

Topics: Profound Market Research Provider

Publisher Spotlight: Q&A with Aroq

Through Profound, users can access the world’s leading business intelligence providers in one convenient platform. With more than 200 publishers across 700 industry sectors, Profound offers a vast array of market research reports to choose from.

In this new blog series, we’ll give you an inside look at specific publishers on Profound. You'll have the opportunity to learn more about the reports they publish and what differentiates them from other publishers on the market.

Today, we’re interviewing Aroq, publisher of just-auto, just-drinks, just-food, and just-style — a publisher that provides timely news, analysis, and market intelligence. Find out more in the Q&A below.

Topics: Food & Beverage Profound Apparel Market Research Provider

Using Market Research to Determine a Licensing Plan

When working to find the market research report that is going to provide you with all the information you’ve been searching for, sometimes the last thing on your mind is what type of licensing agreement you’re going to need when your purchase the report. A lot of confusion revolves around licensing, specifically who can use it and how can the research be used.

Topics: Profound Market Research Subscription Market Research Provider

MarketResearch.com Academic Announces Addition of New Publisher, Unity Marketing

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Unity Marketing. Unity Marketing specializes in consumer insights for those targeting the affluent consumer segment.  

Topics: Academic Market Research Provider

Central Libraries – The Core of Integrated Research Solutions

Over the last several years, it is hard to miss the overall trend in the information management industry away from centralized library services. The concept is that, while these services are helpful, they are more of a convenience than a necessity since there are many information management software solutions on the market. From my experience, it is important to evaluate this decision very carefully as removing the central library can create more problems and cost inefficiencies than it saves.

Topics: Market Research Subscription Market Research Provider

How to Use Market Research to Establish Your Business Model

At some point, all entrepreneurs and people beginning their own business are going to be asked about their business model. A business model isn’t a part of your business that you can think of on the spot. Your ideal business model will be determined as you develop as a business and identify the answers to the biggest questions about your business.

Topics: Profound Market Research Provider

5 Ways Your MarketResearch.com Account Manager Can Support Your Central Library

For many organizations, central libraries are instrumental in maintaining control of the acquisition and dissemination of information. These libraries are usually staffed by one or more experts in library management who are savvy searchers and experienced purchasers.
 
So, you may wonder what it is that an account manager can do to support a central library. Below are five ways that an account manager can help.
 
Topics: Market Research Strategy Market Research Provider