Academic Announces Addition of New Publisher, Unity Marketing is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Unity Marketing. Unity Marketing specializes in consumer insights for those targeting the affluent consumer segment.  

From market research to marketing strategy, concept creation to new product development and sourcing, Unity Marketing offers the tools needed to maximize unique marketing opportunities in the luxury goods industry. Unity Marketing focuses on understanding the mindset and purchasing and spending patterns of the affluent consumers.

Unity Marketing utilizes a full range of quantitative and qualitative custom research to publish their syndicated research reports. Their research includes data collected from focus groups, in‐depth one‐on‐one interviews, retailer and new product screenings, telephone interviews and mail-surveys. These are all excellent tools designed to gain insightful feedback from consumers and professionals alike, to evaluate reactions to and acceptance of new product lines, capture perceptions of existing product lines, comprehend the underlying drives of consumer loyalty and to understand the intricacies of product positioning strategies. To keep up to date on the latest information, news and industry trends, Unity publishes reports on major segments of the luxury goods industry.

Unity Marketing’s research topics provide in-depth industry insight into the following:

  • Affluent Consumers
  • Automotive
  • Beauty/Cosmetics
  • Clothing & Apparel
  • Electronics
  • Gifts & Gifting
  • Home & Home Furnishings
  • Internet & Social Media
  • Jewelry
  • Luxury Market Trends
  • Millennials
  • Mobile Devices
  • Online Shopping
  • Real Estate
  • Restaurants & Fine Dining
  • Retailers & Retailing
  • Travel
  • Ultra-Affluents


MRDC_Academic_Featured on’s Academic solution has been available since 1999. We have been able to provide top universities and colleges with cost-effective subscription pricing, based on a per full-time equivalent, to accommodate libraries of all sizes. Approximately 98% of participating colleges and universities renew their subscription to the service. Academic easily integrates into campus networks, providing students, faculty, librarians and administrators access to a wide array of market research reports that are used by corporate executives and professionals. Our content includes data in many different categories with expert analysis, including industry interviews, competitive analysis, market trends, product innovations, buyer behavior, market share and additional resources, which include company contact information, company profiles and more.

For more information on Academic, contact Lisa Raker at or 1.301.461.8703. Visit the Academic website, or click below to request more information.

New Call-to-action

Thanks for reading!

Kathleen Zacrep
Social Media Coordinator

Topics: Academic Market Research Provider