The recent announcement from Shaw Industries that it intends to acquire USFloors demonstrates the increasing demand for wood-plastic composite (WPC) flooring in the US.
WPC flooring — which consists of luxury vinyl tile (LVT) with a WPC core that serves as a backing — was introduced to the US by USFloors in 2013. This flooring’s attractive appearance and durability caused it to quickly gain acceptance among interior designers and homeowners. Seeking to capitalize on its popularity, several other hard surface flooring manufacturers developed their own lines of WPC flooring.