“How is my brand perceived relative to competitors?”

“What perceptions of my brand most drive behavior?”

“How do I positively impact perceptions of and behavior toward my brand?”

These are common, vital questions raised by marketers and brand managers. Measuring a brand’s “health” – how consumers perceive and interact with the brand, and how perceptions and behaviors align with revenue – is a common objective in market research, but is often not achieved because not all elements of brand health are measured.   

Last month, MarketResearch.com's publishing divisions were cited in a number of high-profile publications including The Economist, Bloomberg Businessweek, The Wall Street Journal, and Forbes, among many others.

Read on to learn about the newsy insights, quotes, and data covered by the press. To access additional information about a particular subject, click the link to the related report page.

The subscription economy is one of several alternative business models gaining traction across sectors and is explored in a recent report, Engage, Return, and Repeat: The Subscription Economy, by Euromonitor International.

The subscription model has wrought major changes across many industries — from Dollar Shave Club’s disruption of the razor market, to Birchbox’s explosion into cosmetics, and the impact of companies like Zipcar selling mobility rather than the car itself. Many businesses are asking themselves how they can tap into the subscription model, but should they is another important question.

Forbes recently published an article written by Ken Long, a Senior Industry Analyst at The Freedonia Group, a division of MarketResearch.com. The article highlights seven key facts you need to know before investing in drone technology.

Read the article to learn:

• Forecasts of U.S. drone sales to 2020
• Which markets are poised to explode and which will climb at moderate rates
• Where you can find possible investment opportunities

MarketResearch.com has introduced an updated version of our popular Knowledge Center, a one-stop platform that unifies our publishing content and revolutionizes the way clients access and use market research.

Through the Knowledge Center, clients not only have access to an entire library of authoritative research from leading publishers such as the Freedonia Group, Packaged Facts, Kalorama Information, and Simba Information, but they also benefit from new interactive features that help them work more quickly and accurately.

Clinical laboratories are a critical component of health care. Approximately 80% of physicians’ diagnoses are a result of laboratory tests, according to Kalorama Information, a healthcare market research firm.

Common routine tests include cholesterol level tests, HIV tests, pap tests, pregnancy tests, and substance abuse tests. Clinical lab testing is also used to monitor diseases and drug treatments. Specialty testing, which is often more costly, may include genetics, immunology, oncology, endocrinology, and other segments.

According to a recent report by Lucintel, the worldwide skincare products industry is forecast to reach $135 billion by 2021, with opportunities in anti-aging, body lotion, sun protection, and multi-functional skin cream.

Facial care, in particular, is expected to exhibit above-average growth. Skincare creams that do double-duty — such as combining sun protection and anti-aging properties — will help boost the market as well.

The future of market research looks bright. According to a new report by the Business Research Company, the global market research industry is expected to grow at a CAGR of 6.3%, totaling $115 billion by 2020.

Given the expanding world economy, the demand for MR services is forecast to rise across all industries. In addition, a variety of technological changes and political shifts may also affect the market.

Kalorama Information provides life sciences industry research for leading drug, diagnostic, and medical device companies. Kalorama uses expert healthcare analysts who are highly knowledgeable and adept at discovering current trends. This publisher is regularly cited as a credible source by major news outlets such as The Wall Street Journal, Associated Press, The New York Times, Genetic Engineering News, Contract Pharma, and Becker’s Hospital Review.

This year, Kalorama Information has released a number of new market research reports on key diagnostics and medical device industries. Three major reports are profiled below.

Global security products and services make up an industry worth more than $300 billion. The United States is the largest market overall, but the fastest gains will be found in less developed markets such as India, China, Mexico, South Africa, Turkey, and Brazil, according to Jennifer Christ, a Research Manager at the Freedonia Group.

“Growth in the security market stems from economic development, rising urbanization, increasing personal incomes, and concerns about crime and insufficient public safety measures,” Jennifer explained in a recent webinar on the topic.