Meghan Oates-Zalesky

Recent Posts by Meghan Oates-Zalesky:

Managing Brands in a Volatile Market: The Role of Market Research

In a recent survey of nearly 100 pharmaceutical and life science market research executives conducted by my company InCrowd, 80% identified their respective brand as being in a volatile market, characterized by disruption and uncertainty.

Topics: Market Research Strategy How To's Pharmaceuticals Healthcare