Ongoing market research is vital to your company's long-term success, whether you are looking to drive profitable growth, enter a new market, or sustain your competitive advantage over time.

According to a market research report by BIS Research titled "Global Precision Medicine Market – Analysis and Forecast (2017-2026)," the global precision medicine market is expected to reach a value of $141.7 billion by the year 2026, wherein the oncology market segment is expected to grow at a compound annual growth rate (CAGR) of 10.4% from 2017 to 2026.

Every week, analysts at Kalorama Information, The Freedonia Group, and Simba Information share new industry research on their blogs. Other leading market research firms also contribute guest posts to the MarketResearch.com site. 

We've rounded up the latest headlines here, so you can quickly read the topics that interest you most.

Sports analytics change everything related to professional athletics: recruiting, play, coaching, and marketing. The ability to see change at a granular level gives more control to those managing players and teams.

The process of diagnosis uses data collection and complex analysis to determine a patient’s health and course of treatment. Accurate diagnosis is the most critical aspect of health care.

Here are the latest market research blog posts, covering a variety of industries from college course materials to yogurt to pharmaceuticals and biosimilars.

In addition to these articles, be sure to check out 7 new white papers and ebooks that are now available for free download.

Are you prepared for what the future will bring? Stay up-to-date on important market developments with a  variety of new ebooks and white papers from MarketResearch.com’s publishing divisions and external partners.

Available for instant download, these free resources cover a broad range of markets including consumer goods, automotive, food, education technology, and diagnostics.

Orphan disease, by definition, is “any disease that affects a small percentage of the general population.” These diseases are often life-threatening, chronic, progressive, degenerative, and disabling, while most of them are linked to a genetic disorder and remain undiagnosed.

Need to know industry outlooks for 2018, and get an overview of key opportunities, trends, or challenges? MarketResearch.com's team of expert analysts track a variety of major sectors and share recent findings in blog posts.

Check out our round-up to read the latest industry analysis and viewpoints on the field of market research. 

American consumers will pay lots of money for self-improvement products and services. This is especially true at this time of the year. Each January, we set resolutions to lose weight, improve our relationships, make more money, mange stress better, become a better salesman, increase productivity, read faster, etc.