How to Identify a Market Opportunity Using Syndicated Research

market opportunity analysisIdentifying “the next big thing” is no easy task, but companies must constantly seek out new market opportunities in order to sustain long-term growth in an increasingly competitive environment.

Finding ways to generate additional revenue is at the cornerstone of any successful organization, and it’s particularly important now, as disruptive innovation, shifting trade policies, and rapidly evolving technologies force companies to adapt quickly.

Different Ways to Achieve Business Growth

Business growth strategies may involve evaluating and recommending new markets and products lines, or suggesting new ways to reach existing markets and better meet the needs of current customers.

For example, a company may look to increase profits by selling products and services in other countries or through different channels, or reposition an existing brand to reach an important target demographic more effectively.

The Role of Market Research in Opportunity Identification

This type of business development is a strategic function that requires you to think at a high level, develop hypotheses about large-scale opportunities, and estimate the potential impact on your organization.

For those working to identify and develop a new market opportunity, the stakes are often high. Investing in a faulty plan can waste valuable time and resources, so it’s critical to use high-quality data and analysis in order to recognize and vet potential new ideas successfully.

Any sound business strategy must be grounded in a deep understanding of the customer, competitive landscape, industry, and business environment.

Get Expert Insights and Practical Advice

As we discuss in our new white paper Finding Business Opportunities: The Importance of Market Research, syndicated research can help you gain a more objective and comprehensive understanding of the market, customer needs, and competitive strategies — giving you valuable insights into possible avenues for increased revenue and growth.

As one of our clients put it, "External research is essential. We can't operate in a vacuum, and we can't do much of anything without MR. It's our eyes and ears on the market — without it, we can't make the multimillion dollar decisions we need to make.”

Read our white paper to learn how third-party market research can help you identify a potential market opportunity and assess how various products and segments will perform in the future.

Finding Business Opportunities: The Importance of Market Research

About the Author: Sarah Schmidt is a Managing Editor at, a leading provider of global market intelligence products and services. 

Topics: Market Research Strategy How To's