More consumers are trying out plant-based dairy alternatives. This trend is connected to concerns about health and wellness, environmental sustainability, and animal welfare.

Some consumers seek dairy alternatives because of food intolerances, allergies, or vegan diets. Others choose dairy alternatives as part of the “clean eating” regimes often touted by social media stars and food bloggers.

The $9.9 billion U.S. self-improvement or personal development industry is largely comprised of affluent Baby Boomers and female customers, especially for programs related to relationships, weight loss, exercise, spirituality, and Far Eastern topics. A substantial share of these customers is located on the two coasts of the United States.

Ongoing market research is vital to your company's long-term success, whether you are looking to drive profitable growth, enter a new market, or sustain your competitive advantage over time.

According to a market research report by BIS Research titled "Global Precision Medicine Market – Analysis and Forecast (2017-2026)," the global precision medicine market is expected to reach a value of $141.7 billion by the year 2026, wherein the oncology market segment is expected to grow at a compound annual growth rate (CAGR) of 10.4% from 2017 to 2026.

Every week, analysts at Kalorama Information, The Freedonia Group, and Simba Information share new industry research on their blogs. Other leading market research firms also contribute guest posts to the MarketResearch.com site. 

We've rounded up the latest headlines here, so you can quickly read the topics that interest you most.

Sports analytics change everything related to professional athletics: recruiting, play, coaching, and marketing. The ability to see change at a granular level gives more control to those managing players and teams.

The process of diagnosis uses data collection and complex analysis to determine a patient’s health and course of treatment. Accurate diagnosis is the most critical aspect of health care.

Here are the latest market research blog posts, covering a variety of industries from college course materials to yogurt to pharmaceuticals and biosimilars.

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Available for instant download, these free resources cover a broad range of markets including consumer goods, automotive, food, education technology, and diagnostics.

Orphan disease, by definition, is “any disease that affects a small percentage of the general population.” These diseases are often life-threatening, chronic, progressive, degenerative, and disabling, while most of them are linked to a genetic disorder and remain undiagnosed.